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- Tasks: Join our team as an ABM Specialist, executing and optimising global marketing strategies.
- Company: Fluid Talent Solutions connects top marketing talent with exciting client projects.
- Benefits: Enjoy flexible working, competitive pay, and opportunities for professional growth.
- Why this job: Shape and scale innovative marketing strategies in a dynamic, collaborative environment.
- Qualifications: Bachelor's degree and 5+ years in account-based or B2B marketing required.
- Other info: Be part of a supportive team that values creativity and ambition.
The predicted salary is between 36000 - 60000 ÂŁ per year.
This range is provided by Ledger Bennett. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
We built our talented, flexible-working team based on three principles. We’re inventive, always looking for new ways to deliver. We are authentic and believe in being true to ourselves. And we are ambitious in our approach to doing things differently.
As part of our network, Fluid Talent Solutions is a leading provider of exceptional marketing talent with a difference. Our stand-out business proposition is to “embed” talented agency individuals into our client’s business, developing meaningful relationships with key stakeholders to deliver on our client’s exciting marketing plans, all with the support of a fully-fledged global marketing agency.
We’re looking to add an Account Based Marketing Specialist to the marketing operations team. This role will play a key role in supporting the execution and optimization of our ABM strategy, specifically for global multinational accounts. Activities will focus on tactical execution of global multinational ABM programs, maintenance of ABM platform, and optimization/reporting. This is a great opportunity to take a pivotal role in shaping and scaling our ABM strategy within a rapidly growing department.
The ideal candidate is a positive, collaborative, and driven individual who has experience with ABM technologies and processes.
What You’ll Do:- ABM Program Management: Support the execution of global multinational ABM campaigns within 6sense by working with marketing manager and sales to ensure timely delivery and alignment with account strategies.
- Data Management & Segmentation: Collaborate with sales and marketing teams to identify key accounts.
- Campaign Automation & Optimization: Utilize 6sense to build, deploy and optimize campaigns listening to key accounts. Continuously monitor performance and adjust tactics to improve results.
- Reporting & Analytics: Monitor and analyze the effectiveness of ABM campaigns and strategies. Provide actionable insights through campaign reporting and data analysis, helping to measure account engagement, pipeline progression and ROI.
- Cross-Functional Collaboration: Work closely with marketing manager, sales and marketing teams to ensure alignment and effective execution of ABM strategies. Ensure platform, governance and best practices are leveraged.
- Technology Management: Support the management of the ABM tool by updating suppression lists monthly and ensuring data cleanliness through regular checks of naming conventions and folder structures.
- Educate & Support: Provide training and support to internal teams on ABM tool while staying updated with the latest ABM trends to keep our strategies ahead of the curve.
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 5+ years experience in account-based marketing, B2B marketing, or a similar role.
- Strong understanding of CRM systems, marketing automation, project management tools, preferably Salesforce, Marketo, 6sense, and Workfront.
- Ability to work collaboratively in a team-oriented environment.
- Detail-oriented with excellent organizational skills.
- Strong analytical skills and data-driven thinking.
- Adaptive and responsive to the dynamic marketing landscape.
- Excellent project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously.
Our people are our strength so finding ways to value and reward them is important to us. Discover more about who we are: www.fluidtalentsolutions.com
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Travel Arrangements
Account Based Marketing (ABM) Specialist UK employer: Ledger Bennett
Contact Detail:
Ledger Bennett Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Based Marketing (ABM) Specialist UK
✨Tip Number 1
Familiarise yourself with ABM technologies, especially 6sense, as this role heavily relies on it. Consider taking online courses or tutorials to enhance your understanding and demonstrate your commitment to mastering the tools.
✨Tip Number 2
Network with professionals in the ABM space, particularly those who have experience with multinational accounts. Engaging in relevant LinkedIn groups or attending industry events can help you make valuable connections and gain insights into best practices.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past ABM campaigns you've worked on. Be ready to discuss how you measured success and optimised strategies based on data-driven insights during interviews.
✨Tip Number 4
Highlight your collaborative spirit by sharing experiences where you successfully worked with cross-functional teams. This will resonate well with the company's emphasis on teamwork and alignment between marketing and sales.
We think you need these skills to ace Account Based Marketing (ABM) Specialist UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in account-based marketing and any specific tools mentioned in the job description, such as 6sense or Salesforce. Use keywords from the job listing to align your skills with what they are looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of ABM strategies and your experience in executing successful campaigns. Mention how your skills can contribute to their goals and why you are excited about this opportunity.
Showcase Analytical Skills: In your application, provide examples of how you've used data analysis to drive marketing decisions. Highlight any specific metrics or results from previous campaigns that demonstrate your ability to measure effectiveness and ROI.
Highlight Collaboration Experience: Since the role requires cross-functional collaboration, include examples of how you've successfully worked with sales and marketing teams in the past. Emphasise your teamwork skills and ability to align strategies across departments.
How to prepare for a job interview at Ledger Bennett
✨Know Your ABM Fundamentals
Make sure you have a solid understanding of account-based marketing principles and practices. Be prepared to discuss your experience with ABM technologies like 6sense, and how you've successfully executed campaigns in the past.
✨Showcase Your Analytical Skills
Since the role involves monitoring and analysing campaign performance, be ready to share examples of how you've used data to drive decisions. Highlight any specific metrics or KPIs you've worked with to demonstrate your analytical prowess.
✨Emphasise Collaboration
This position requires working closely with various teams. Prepare to discuss how you've collaborated with sales and marketing teams in previous roles, and provide examples of how you ensured alignment on strategies and execution.
✨Stay Updated on Trends
ABM is a rapidly evolving field, so show your enthusiasm for staying current with industry trends. Mention any recent developments in ABM that excite you, and how you plan to incorporate these into your work.
