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For Companies At a Glance
- Tasks: Lead marketing and sales to build a strong pipeline for new business.
- Company: Join Ledger Bennett, a dynamic agency within the Havas Media Network.
- Benefits: Enjoy a collaborative environment with opportunities for professional growth and networking.
- Why this job: Shape impactful marketing strategies and drive success in a fast-paced agency culture.
- Qualifications: Proven experience in marketing leadership and new business development required.
- Other info: Be part of a team that values creativity and innovation in every pitch.
The predicted salary is between 72000 - 108000 £ per year.
Build quality pipeline for the agency through the oversight and direction of the Marketing & Sales function and lead the pursuit of the new business target.
Measuring Success
- Continued pipeline health in relation to revenue and new business targets.
- Clarity of Ledger Bennett proposition within Marketing & New Business efforts.
- Successful creation of the Marketing Plan and the team’s fulfilment of the activity within it.
- Marketing activity KPIs (to be agreed) e.g. web traffic, content engagement, speaking opportunities, inbound lead volume, social following.
Overview of responsibilities
- New Business (Pitches & proposals).
- Oversee pitches and ensure the quality of the agency response is best-in-class at all times.
- Bring the right internal specialisms together to build cohesive and impactful pitch responses that deliver against the client brief.
- Ensure the prospects experience is first-class from the moment they provide an RFI through to the final pitch response.
- Ensure the team are managing every pitch in an organised and professional manner with run-throughs and rehearsals conducted.
- Build relationships with agency leads across the wider Havas Media Network and bring in joint pitch opportunities with other network agencies.
New Business (Best practices & assets)
- Work with the CCO to develop a ‘how we win’ pitch ethos & guide.
- Work with the CCO and the leadership team (LT) to evolve the Ledger Bennett creds as the agency grows.
- Work with the CCO and the leadership team (LT) to create creds for joint propositions and take them to market.
- Oversee the team to develop props and sales plays to support prospecting and proposal efforts.
- Oversee the team to develop the repository of content & materials required for pitch and proposal responses to create efficiencies.
Marketing
- The Marketing Strategy for 2025 will be created by the Leadership Team and Chief Client Officer, this role is responsible for taking that strategy forward into a Marketing Plan and overseeing the Marketing team to deliver on it.
- Oversee the Marketing team with guidance on strategy, feedback and approvals where questions & pivots to the marketing plan arise.
- Oversee the Marketing team to ensure Ledger Bennett is well represented across the Havas networking and event calendar.
- Ensure all Marketing activity lines up with the growth goals of the business and the overarching marketing strategy.
- Work closely with Marketing teams across the Havas Media Network to leverage PR and broader amplification opportunities.
Reporting
- Oversee the Marketing team to create a marketing dashboard that connects marketing spend and activity to pipeline and $ wins.
- Oversee the New Business team to update the new business dashboards to accurately show the current pipeline and forecasts.
- Build a historic view of new business data that allows for trend analysis and performance tracking and comparison over time e.g. win rates, funnel velocity, lead source etc.
Vice President, Growth employer: Ledger Bennett Ltd
Contact Detail:
Ledger Bennett Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Vice President, Growth
✨Tip Number 1
Network actively within the Havas Media Network. Building relationships with agency leads can open doors to joint pitch opportunities and enhance your visibility in the industry.
✨Tip Number 2
Stay updated on the latest marketing trends and best practices. This knowledge will help you contribute effectively to the development of a 'how we win' pitch ethos and ensure that your strategies are innovative and impactful.
✨Tip Number 3
Demonstrate your ability to oversee and guide teams effectively. Highlight experiences where you've successfully managed marketing initiatives or new business pitches, showcasing your leadership skills and strategic thinking.
✨Tip Number 4
Prepare to discuss how you would create and implement a marketing dashboard that connects marketing activities to revenue outcomes. This will show your analytical skills and understanding of performance metrics, which are crucial for this role.
We think you need these skills to ace Vice President, Growth
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Vice President, Growth position. Tailor your application to highlight relevant experiences that align with the job description.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience in overseeing marketing strategies, managing new business pitches, and leading teams. Use specific examples that demonstrate your success in these areas.
Showcase Leadership Skills: This role requires strong leadership capabilities. Make sure to include instances where you've successfully led teams, developed strategies, or improved processes. Highlight your ability to build relationships within a network.
Quantify Achievements: Whenever possible, quantify your achievements related to revenue growth, pipeline health, or marketing KPIs. Numbers can make your application stand out and provide concrete evidence of your impact in previous roles.
How to prepare for a job interview at Ledger Bennett Ltd
✨Understand the Business Goals
Make sure you have a clear understanding of the agency's growth objectives and how the Marketing & Sales function contributes to these goals. Be prepared to discuss how your experience aligns with their targets and how you can help achieve them.
✨Showcase Your Pitching Skills
Since overseeing pitches is a key responsibility, come ready to share examples of successful pitches you've led in the past. Highlight your ability to bring together internal teams and create impactful responses that resonate with clients.
✨Demonstrate Strategic Thinking
Be prepared to discuss your approach to developing a marketing strategy and how you would implement it. Share insights on how you measure success through KPIs and how you would ensure alignment with the agency's growth goals.
✨Build Relationships
Emphasize your ability to build strong relationships within the agency and across networks. Discuss how you would leverage these connections to create joint pitch opportunities and enhance the agency's presence in the market.
