At a Glance
- Tasks: Lead a dynamic sales team and drive growth across multiple divisions.
- Company: Join Lechler, a leading manufacturer with over 140 years of experience.
- Benefits: Competitive salary, bonus, and opportunities for professional development.
- Why this job: Make a real impact in a hands-on leadership role with a trusted brand.
- Qualifications: Proven success in technical sales management and strong people management skills.
- Other info: Exciting opportunity to shape the future of a growing company.
The predicted salary is between 70000 - 90000 £ per year.
Location: Sheffield based, covering the UK and Ireland
Reporting to: CEO in Germany
Salary package: £70,000 - £90,000 according to experience plus car, bonus etc
Hybrid: No. This role is based in the Sheffield office if not out with customers
People Management: Team of 6-7
Start date: 1st June 2026
The Company: With over 140 years of experience, four international production facilities and approximately 1,000 employees worldwide, Lechler is the leading manufacturer of nozzle and atomisation technology in Europe. Our products are used in a wide variety of industries and applications including the food and beverage industry, pharmaceutical, chemical and process engineering, metals manufacturing, cement industry and agricultural/horticultural. Due to the upcoming retirement of the current Managing Director of the UK operation, we now have an opportunity for someone to join the organisation to lead them through the next phase of their growth.
Who will this role be suitable for? The Sales Director position at Lechler Limited is very much a hands‑on leadership role. We envisage the focus of the successful candidate being:
- 70-75% hands‑on sales and business development including client management, relationship management, presentations, identifying new markets, organising and attending trade shows and exhibitions, negotiating and closing sales
- 5-10% corporate functions, representing the UK business, strategic planning
Duties, Responsibilities and Deliverables:
- Lead, coach and develop a motivated Sales Team to deliver ambitious financial and operational goals
- Drive growth across three divisions: General Industry, Process Technology and Metallurgy through focused market development and key account management
- Build and maintain strong relationships with major clients, acting as a trusted technical and strategic partner
- Represent Lechler at industry events and trade fairs, enhancing brand visibility
- Identify new business opportunities and translate them into sustainable revenue streams
- Collaborate closely with corporate leadership in Germany to align local execution with the group’s global strategy
- Foster a high-performance culture based on accountability, empowerment and continuous improvement
- Optimise operational structures and processes to ensure scalability, resilience and customer value
About you:
- Degree qualified is very much preferred, preferably in a business/commercial or technical/engineering field
- Proven success in a technical sales management position with experience of engineered products
- Growth focused, naturally inquisitive
- First class interpersonal and communication skills (spoken and written)
- People management experience is essential
- A natural mentor, happy to lead from the front
- Proficient with CRM systems and managing sales cycles
- Commercially aware – experience of business‑to‑business contract negotiation
- Based within a reasonable commuting distance of Sheffield but able to travel throughout the UK and Ireland for business as required
- Able to travel to Germany for corporate events as required
- Experience of budgeting, managing a P & L, corporate reporting etc is desirable
- Full UK driving licence is essential
- A genuine drive to actively contribute to transformation and continuous organisational development
- An understanding of marketing as part of an overall sales and business development strategy will be required
The working language of the business is English.
Seniority level: Director
Employment type: Full‑time
Job function: Sales, Business Development, and Management
Industries: Machinery Manufacturing, Engineering Services, and Manufacturing
Sales Director in Sheffield employer: Lechler Group
Contact Detail:
Lechler Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director in Sheffield
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals, attend trade shows, and engage in conversations. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show your personality during interviews! Be yourself and let your passion for sales and business development shine through. Remember, they’re not just hiring a skill set; they want someone who fits their culture and can lead the team.
✨Tip Number 3
Prepare to discuss your achievements! Have specific examples ready that showcase your success in sales management and client relationships. This is your chance to demonstrate how you can drive growth at Lechler.
✨Tip Number 4
Don’t forget to follow up! After interviews, send a quick thank-you note expressing your appreciation for the opportunity. It keeps you fresh in their minds and shows your enthusiasm for the role.
We think you need these skills to ace Sales Director in Sheffield
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Sales Director role. Highlight your experience in technical sales management and people management, as these are key for us. Use specific examples that showcase your achievements in driving growth and managing teams.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for sales and business development, and how your background aligns with our needs at Lechler. Don’t forget to mention your understanding of the industries we operate in!
Showcase Your Communication Skills: Since first-class communication skills are essential, make sure your application is clear and concise. Use professional language but let your personality shine through. We want to see how you can connect with clients and lead a team effectively.
Apply Through Our Website: We encourage you to apply directly through our website. This not only streamlines the process for us but also ensures your application gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at Lechler Group
✨Know Your Numbers
As a Sales Director, you'll need to demonstrate your understanding of sales metrics and financial goals. Brush up on key performance indicators relevant to the role, such as revenue growth, client acquisition costs, and profit margins. Be ready to discuss how you've driven these metrics in your previous roles.
✨Showcase Your Leadership Style
This position requires strong people management skills. Prepare examples of how you've successfully led teams in the past, focusing on coaching, mentoring, and driving performance. Think about specific challenges you faced and how you motivated your team to overcome them.
✨Understand the Market Landscape
Familiarise yourself with Lechler's products and the industries they serve. Research current trends in the nozzle and atomisation technology market, especially in sectors like food and beverage, pharmaceuticals, and manufacturing. This knowledge will help you speak confidently about potential growth opportunities.
✨Prepare for Scenario Questions
Expect to face scenario-based questions that assess your problem-solving and negotiation skills. Think through situations where you've had to close a difficult sale or manage a challenging client relationship. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.