At a Glance
- Tasks: Drive sales of automated coffee systems and engage directly with customers across London.
- Company: LEC Robotics, a fast-paced startup revolutionising commercial automation.
- Benefits: Competitive salary, performance-based commission, and growth opportunities.
- Other info: Dynamic role with hands-on selling and direct customer engagement.
- Why this job: Be at the forefront of innovation in the coffee industry and make a real impact.
- Qualifications: Proven B2B sales experience, especially in commercial environments.
The predicted salary is between 47000 - 63000 β¬ per year.
About LEC Robotics
LEC Robotics is a robotics company focused on deploying commercial automation into real-world environments. We work with advanced robotic systems for hospitality, retail, and commercial spaces, with an initial focus on automated coffee solutions and service robotics. We are a fast-moving, early-stage business backed by long-standing commercial experience. This role is suited to someone who wants responsibility, pace, and the opportunity to build meaningful commercial traction from the ground up.
The Role
We are looking for a hands-on Sales Manager to drive commercial adoption of our automated coffee systems across London. This is not a purely strategic or managerial role. You will be selling directly, managing your own pipeline, meeting customers face-to-face, running demonstrations, and closing deals yourself. You will be responsible for identifying suitable locations, engaging decision-makers, qualifying commercial viability, and converting interest into signed agreements.
Key Responsibilities
- Proactively identify and approach potential customers across London
- Sell automated coffee systems into commercial environments including hospitality, retail, offices, and mixed-use spaces
- Manage the full sales cycle from first contact through to signed agreement
- Conduct in-person meetings, site visits, and product demonstrations
- Qualify locations based on footfall, demand, and commercial suitability
- Build and manage a structured sales pipeline
- Work closely with operations to ensure deployments are deliverable
- Maintain accurate CRM records and sales reporting
- Contribute to refining sales messaging, pricing approaches, and go-to-market strategy
Must-Have Experience
- Proven experience in B2B sales of physical products or equipment
- Experience selling into commercial environments such as hospitality, retail, offices, or property
- Comfortable with field sales and face-to-face selling across London
- Hands-on closer who runs deals end-to-end
- Experience working in fast-moving or startup-style environments
- Strong organisation, follow-up discipline, and commercial awareness
- Experience selling coffee machines, vending machines, kiosks, self-service systems, copiers, POS hardware, or similar commercial equipment is highly relevant.
What We Are Looking For
- Someone who wants to sell, not manage others selling
- Comfortable working without layers of process
- Self-motivated, resilient, and commercially driven
- Interested in growing with the business and taking on more responsibility over time
Compensation
- Base salary: Β£55,000βΒ£60,000 per year plus strong performance-based commission
- Strong commission structure tied directly to closed deals
- Clear opportunity to increase earnings through performance
Location: London (office-based and field sales)
Employment Type: Full-time
How to Apply
Please submit:
- Your CV
- A one-page statement explaining why you believe you would be effective in this role
Upload both documents together as part of your application. Please do not email, please apply via LinkedIn.
Sales Manager, Automated Coffee Systems (London) employer: LEC Robotics
LEC Robotics is an exceptional employer for those seeking a dynamic and impactful role in sales, particularly within the innovative field of automated coffee systems. With a fast-paced work culture that encourages hands-on involvement and direct customer engagement, employees have the unique opportunity to drive commercial success while enjoying competitive compensation and performance-based incentives. Located in London, our team thrives on collaboration and growth, making it an ideal environment for ambitious individuals eager to make their mark in a burgeoning industry.
StudySmarter Expert Adviceπ€«
We think this is how you could land Sales Manager, Automated Coffee Systems (London)
β¨Tip Number 1
Get to know the company inside out! Research LEC Robotics and their automated coffee systems. Understanding their products and market will help you tailor your pitch and show genuine interest during interviews.
β¨Tip Number 2
Network like a pro! Attend industry events or local meetups in London related to hospitality and retail. Connecting with potential customers and decision-makers can give you a leg up when it comes to landing that Sales Manager role.
β¨Tip Number 3
Practice your sales pitch! Since this role is all about face-to-face selling, rehearse how you would present the automated coffee systems. Get comfortable with demos and be ready to answer any questions on the spot.
β¨Tip Number 4
Apply through our website! We want to see your enthusiasm for the role. Make sure to showcase your hands-on sales experience and how you can drive commercial adoption of our products in your application.
We think you need these skills to ace Sales Manager, Automated Coffee Systems (London)
Some tips for your application π«‘
Craft a Compelling CV:Your CV is your first impression, so make it count! Highlight your B2B sales experience and any relevant roles in hospitality or retail. Tailor it to show how your skills align with our fast-paced environment.
Nail the One-Page Statement:This is your chance to shine! Use this space to explain why you're the perfect fit for the Sales Manager role. Be specific about your hands-on sales experience and how you can drive commercial adoption of our automated coffee systems.
Showcase Your Sales Success:We love numbers! If you've closed deals or hit targets in previous roles, make sure to include those stats. It shows us you know how to get results and can handle the pressure of a startup environment.
Apply Through Our Website:Don't forget to submit your application through our website! It's the easiest way for us to review your materials and get back to you. Plus, it shows you're keen on joining our team at LEC Robotics!
How to prepare for a job interview at LEC Robotics
β¨Know Your Product Inside Out
Before the interview, make sure you understand the automated coffee systems inside and out. Familiarise yourself with their features, benefits, and how they stand out in the market. This will help you answer questions confidently and demonstrate your passion for the product.
β¨Prepare Real-Life Sales Scenarios
Think of specific examples from your past sales experiences that showcase your ability to close deals and manage a sales pipeline. Be ready to discuss how you identified potential customers, conducted demonstrations, and converted interest into signed agreements. This will show that you can hit the ground running.
β¨Research the Company and Market
Get to know LEC Robotics and its position in the automated coffee market. Understand their target customers and competitors. This knowledge will not only impress the interviewers but also help you tailor your responses to align with the company's goals and values.
β¨Show Your Hands-On Approach
Since this role is about being a hands-on Sales Manager, emphasise your willingness to get involved in every aspect of the sales process. Share your enthusiasm for face-to-face selling and how you thrive in fast-paced environments. This will highlight that you're the right fit for their dynamic team.
