Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Manage and grow national and regional beer accounts while building strong relationships.
- Company: Join LEC Beverages, the sole UK distributor of Tsingtao Beer.
- Benefits: Competitive salary with commission potential and real impact on brand growth.
- Why this job: Shape the UK growth strategy for a globally respected beer brand.
- Qualifications: Proven experience in the UK beer industry and account management.
- Other info: Dynamic role with ownership and responsibility in a key growth phase.
The predicted salary is between 36000 - 60000 £ per year.
Location: London based (office and field based)
LEC Beverages is the sole UK distributor of Tsingtao Beer, China’s most iconic and internationally recognised beer brand. We are now entering a key growth phase and are looking for a highly driven Senior National Account Manager with proven beer industry experience to help scale the brand across the UK.
This role is for someone who understands the beer market, routes to trade, and the realities of selling beer in the UK. We are not looking for a general FMCG account manager or someone new to beer. We want someone who has already worked in beer and wants the opportunity to build a brand properly, with real responsibility and upside.
The Role
- Manage and grow national and regional beer accounts across on‑trade and off‑trade
- Build strong relationships with retailers, wholesalers, cash and carries, distributors, and hospitality groups
- Secure new listings and drive meaningful volume growth
- Develop and execute account plans focused on distribution, rate of sale, and visibility
- Work with leadership on pricing, promotions, and commercial strategy
- Identify new routes to market and growth opportunities
- Represent the Tsingtao brand professionally within the UK beer industry
What We’re Looking For
- Demonstrable experience working in the UK beer industry
- Proven background as a National Account Manager or Senior Account Manager within beer
- Strong understanding of on‑trade, off‑trade, and wholesale beer channels
- A commercially driven mindset with a track record of winning and growing accounts
- Hungry, resilient, and motivated by results and progression
- Someone who wants ownership and responsibility, not just to manage existing accounts
- A builder mentality, focused on long‑term brand growth rather than short‑term brand hopping
Why Join Us
- Represent one of the world’s biggest and most respected beer brands
- Real opportunity to shape the UK growth strategy for Tsingtao
- Competitive base salary with meaningful commission upside
- A role for someone who wants to make an impact and grow with the business
If you have beer industry experience and are looking for a serious opportunity to build a brand at scale, we would like to hear from you.
Senior National Account Manager LEC Beverages Limited – Tsingtao Beer (UK) employer: LEC Beverages
Contact Detail:
LEC Beverages Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior National Account Manager LEC Beverages Limited – Tsingtao Beer (UK)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the beer industry. Attend events, trade shows, or even local pubs where you can meet potential contacts. Building relationships is key to landing that Senior National Account Manager role.
✨Tip Number 2
Show your passion for beer! When you get the chance to chat with hiring managers or during interviews, let your enthusiasm shine through. Share your experiences and insights about the beer market – it’ll set you apart from the crowd.
✨Tip Number 3
Prepare for those interviews! Research LEC Beverages and Tsingtao Beer thoroughly. Understand their growth strategy and think about how you can contribute. Tailor your answers to show you’re the perfect fit for their vision.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Senior National Account Manager LEC Beverages Limited – Tsingtao Beer (UK)
Some tips for your application 🫡
Show Your Beer Passion: When you're writing your application, let your love for the beer industry shine through. Share specific experiences that highlight your knowledge of the market and how you've successfully navigated it in the past. We want to see that you’re not just another account manager, but someone who truly gets the beer scene!
Tailor Your CV: Make sure your CV is tailored to the role. Highlight your relevant experience in the beer industry and any achievements that demonstrate your ability to grow accounts. We’re looking for someone who can hit the ground running, so make it clear how your background aligns with what we need.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for this role. Use it to explain your motivation for joining LEC Beverages and how you plan to contribute to the growth of Tsingtao Beer in the UK. Keep it engaging and personal – we want to get to know you!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team. We can’t wait to see what you bring to the table!
How to prepare for a job interview at LEC Beverages
✨Know Your Beer Inside Out
Make sure you brush up on your knowledge of the beer industry, especially Tsingtao and its competitors. Understand the unique selling points of Tsingtao Beer and be ready to discuss how you can leverage them in your role.
✨Demonstrate Your Account Management Skills
Prepare specific examples from your past experience where you've successfully managed national or regional accounts. Highlight your strategies for growing distribution and increasing volumes, as this will show you understand the responsibilities of the role.
✨Build Relationships Before You Walk In
If possible, try to connect with some key players in the UK beer market before your interview. Mentioning these connections can demonstrate your proactive approach and ability to build relationships, which is crucial for this role.
✨Show Your Commercial Mindset
Be ready to discuss your understanding of pricing, promotions, and commercial strategy. Prepare to share how you've identified growth opportunities in the past and how you plan to do the same for Tsingtao Beer.
