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For Companies At a Glance
- Tasks: Manage and grow national beer accounts while building strong relationships in the industry.
- Company: Join LEC Beverages, the sole UK distributor of Tsingtao Beer.
- Benefits: Competitive salary with performance-based commission and growth opportunities.
- Why this job: Shape the UK growth strategy for a globally respected beer brand.
- Qualifications: Proven experience in the UK beer industry and account management.
- Other info: A hands-on role with real responsibility and impact on brand growth.
The predicted salary is between 60000 - 65000 £ per year.
Location: London based (office and field based)
Salary: £60,000–£65,000 per annum + strong performance-based commission
LEC Beverages is the sole UK distributor of Tsingtao Beer, China’s most iconic and internationally recognised beer brand. We are now entering a key growth phase and are looking for a highly driven Senior National Account Manager with proven beer industry experience to help scale the brand across the UK.
This role is for someone who understands the beer market, routes to trade, and the realities of selling beer in the UK. We are not looking for a general FMCG account manager or someone new to beer. We want someone who has already worked in beer and wants the opportunity to build a brand properly, with real responsibility and upside.
The Role
- Manage and grow national and regional beer accounts across on-trade and off-trade
- Build strong relationships with retailers, wholesalers, cash and carries, distributors, and hospitality groups
- Secure new listings and drive meaningful volume growth
- Develop and execute account plans focused on distribution, rate of sale, and visibility
- Work with leadership on pricing, promotions, and commercial strategy
- Identify new routes to market and growth opportunities
- Represent the Tsingtao brand professionally within the UK beer industry
What We’re Looking For
- Demonstrable experience working in the UK beer industry
- Proven background as a National Account Manager or Senior Account Manager within beer
- Strong understanding of on-trade, off-trade, and wholesale beer channels
- A commercially driven mindset with a track record of winning and growing accounts
- Hungry, resilient, and motivated by results and progression
- Someone who wants ownership and responsibility, not just to manage existing accounts
- A builder mentality, focused on long-term brand growth rather than short-term brand hopping
Why Join Us
- Represent one of the world’s biggest and most respected beer brands
- Real opportunity to shape the UK growth strategy for Tsingtao
- Competitive base salary with meaningful commission upside
- A role for someone who wants to make an impact and grow with the business
If you have beer industry experience and are looking for a serious opportunity to build a brand at scale, we would like to hear from you.
Senior National Account Manager LEC Beverages Limited – Tsingtao Beer (UK) in London employer: LEC Beverages
Contact Detail:
LEC Beverages Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior National Account Manager LEC Beverages Limited – Tsingtao Beer (UK) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the beer industry. Attend events, trade shows, or even local pubs where you can meet potential employers or industry insiders. The more people you know, the better your chances of landing that Senior National Account Manager role.
✨Tip Number 2
Show off your expertise! When you get the chance to chat with hiring managers or recruiters, make sure to highlight your experience in the beer market. Share specific examples of how you've grown accounts or secured listings in the past. This will help you stand out as the perfect fit for the role.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies like LEC Beverages through our website. Express your interest in the Senior National Account Manager position and share how you can contribute to their growth. A little initiative can go a long way!
✨Tip Number 4
Prepare for interviews by researching the company and its competitors. Understand their market position and be ready to discuss how you can help Tsingtao Beer grow in the UK. Tailor your answers to show that you’re not just another candidate, but the one who can drive real results.
We think you need these skills to ace Senior National Account Manager LEC Beverages Limited – Tsingtao Beer (UK) in London
Some tips for your application 🫡
Show Your Beer Passion: When you're writing your application, let your love for the beer industry shine through! Share specific experiences that highlight your knowledge of the market and how you've successfully managed accounts in the past. We want to see your enthusiasm for Tsingtao and the UK beer scene!
Tailor Your CV: Make sure your CV is tailored to the role. Highlight relevant experience as a National Account Manager or similar positions in the beer industry. Use keywords from the job description to show us you understand what we're looking for and how you fit the bill.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell your story! Explain why you're the perfect fit for this role and how your background aligns with our goals at LEC Beverages. Keep it engaging and personal – we want to get to know you beyond just your qualifications.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you're serious about joining our team at LEC Beverages and representing Tsingtao Beer!
How to prepare for a job interview at LEC Beverages
✨Know Your Beer Inside Out
Make sure you brush up on your knowledge of the beer industry, especially Tsingtao Beer. Understand its unique selling points, market position, and competitors. This will show that you're not just another candidate but someone who genuinely cares about the brand.
✨Demonstrate Your Account Management Skills
Prepare specific examples from your past experience where you've successfully managed national or regional accounts in the beer sector. Highlight how you’ve grown these accounts and secured new listings, as this is crucial for the role.
✨Build Relationships Before the Interview
If possible, try to connect with current employees or industry contacts who have insights into LEC Beverages. This can give you a better understanding of their culture and expectations, which you can reference during your interview.
✨Show Your Growth Mindset
Be ready to discuss your vision for growing Tsingtao in the UK. Think about potential strategies for increasing distribution and visibility. This will demonstrate your proactive approach and alignment with their goal of long-term brand growth.
