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- Tasks: Own and optimise performance marketing campaigns across Google and Microsoft to drive customer acquisition.
- Company: Join a leading telecom brand focused on innovation and growth.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Make a real impact with data-driven strategies in a fast-paced environment.
- Qualifications: Experience in paid search and strong analytical skills required.
- Other info: Collaborative culture with excellent career advancement opportunities.
The predicted salary is between 36000 - 60000 ÂŁ per year.
The Paid Search Manager will own and optimise Lebara's performance marketing campaigns across Google, Microsoft and other relevant platforms. This role is critical to driving new customer acquisition, engagement, and revenue growth through dataâdriven strategies, automation, and continuous testing.
Paid Strategy & Execution
- Develop, manage, and optimise paid campaigns across Google Ads, Microsoft Ads, and other relevant performance platforms, using a fullâfunnel approach across Video, Search, and Display.
- Leverage AI and automation (e.g., Performance Max, AI bidding) to drive efficiency and performance, while identifying opportunities for innovation and process improvements.
- Conduct keyword research, audience segmentation, bid management, and ongoing campaign optimisation.
- Develop and test ad copy, landing pages, and creative assets to improve CTR, Quality Score, and conversion rate.
- Implement A/B and multivariate testing to enhance campaign effectiveness.
- Run brand and search lift studies to assess how campaigns perform across the full funnel, ensuring we understand their effect on awareness, consideration, and conversion.
Performance Optimisation & Reporting
- Monitor daily campaign performance, ensuring spend efficiency and KPI achievement (CPA, ROAS, conversions, etc.).
- Analyse data to extract insights and actionable recommendations.
- Produce regular performance reports for internal stakeholders, highlighting trends, learnings, and opportunity areas.
Collaboration & CrossâFunctional Support
- Work closely with Brand, Product, CRM, and Analytics teams to align paid search efforts with broader marketing initiatives.
- Coordinate with external agencies, partners, and platform representatives to stay updated on best practices.
- Provide input on landing page improvements to ensure optimal user experience and conversion performance.
Market & Competitor Analysis
- Conduct competitor research, identifying trends, search behaviour shifts, and new optimisation opportunities.
- Stay informed on new platform features, PPC trends, and telecom industry developments.
Technical Skills
- Strong command of CRO best practices, A/B testing frameworks, bid strategies.
- Experience with automated bidding strategies, audience targeting, and performance optimisation.
- Experience with feed management tools, tracking solutions, or SA360 is a plus.
- Data interpretation skills â drilling down click/report dashboards, attribution.
NonâTechnical Skills
- Proven ability to effectively manage budgets and optimise campaign performance exceeding ÂŁ4M.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Excellent communication and teamwork abilities.
- Ability to work in a fastâpaced environment and manage multiple projects simultaneously.
- Creative thinking with a focus on continuous improvement and innovation.
- Commitment to aligning campaigns with overall business goals and brand identity.
- Knowledge of paid social media strategies to complement Search campaigns.
Experience
- Handsâon Paid Search experience, ideally in telecommunications, mobile, technology, or other subscriptionâbased industries.
- Proven track record managing performanceâdriven PPC campaigns with substantial budgets.
Paid Search Manager in London employer: Lebara Media Services Private Ltd
Contact Detail:
Lebara Media Services Private Ltd Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Paid Search Manager in London
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
â¨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This is your chance to demonstrate how you can drive performance and optimise campaigns effectively.
â¨Tip Number 3
Prepare for interviews by practising common questions related to paid search management. Be ready to discuss your experience with tools like Google Ads and Microsoft Ads, and how you've used data to make decisions.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Paid Search Manager in London
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter for the Paid Search Manager role. Highlight your experience with Google Ads, Microsoft Ads, and any relevant performance platforms. We want to see how your skills align with our needs!
Show Off Your Data Skills: Since this role is all about data-driven strategies, donât forget to showcase your analytical skills. Include examples of how you've used data to optimise campaigns and drive results. We love numbers that tell a story!
Be Creative with Your Examples: When discussing your past experiences, be sure to include specific examples of successful campaigns you've managed. Weâre looking for creativity in your approach, so share how youâve innovated or improved processes in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures you donât miss out on any important updates. Plus, we canât wait to hear from you!
How to prepare for a job interview at Lebara Media Services Private Ltd
â¨Know Your Platforms Inside Out
Make sure youâre well-versed in Google Ads, Microsoft Ads, and any other relevant platforms. Brush up on the latest features, especially AI and automation tools like Performance Max. Being able to discuss how youâve leveraged these tools in past campaigns will show your expertise.
â¨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've analysed campaign data to drive decisions. Bring insights from previous roles that highlight your ability to optimise performance metrics like CPA and ROAS. This will demonstrate your data-driven approach and problem-solving skills.
â¨Be Ready for Creative Discussions
Think about how youâve developed and tested ad copy and landing pages in the past. Be prepared to share your creative process and any successful A/B tests youâve conducted. This shows you can think outside the box while still focusing on performance.
â¨Collaboration is Key
Since this role involves working closely with various teams, be ready to discuss how youâve collaborated with others in previous positions. Highlight any experiences where you coordinated with brand, product, or analytics teams to align paid search efforts with broader marketing strategies.