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- Tasks: Lead digital launches and optimise online performance for new Travel eSIM markets.
- Company: Dynamic travel tech company focused on innovation and growth.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Exciting role with potential for career advancement in a thriving industry.
- Why this job: Join a fast-paced team and shape the future of travel technology.
- Qualifications: Experience in digital marketing and strong analytical skills required.
The predicted salary is between 48000 - 72000 £ per year.
Responsibilities:
- Lead the end-to-end digital launch of new Travel eSIM markets, including planning, activation, and post-launch optimisation.
- Own day-to-day performance and operations for all live markets, ensuring strong commercial results and stable digital execution.
- Oversee all digital acquisition channels, including Google channels, paid social, search, programmatic, and affiliates — working closely with our digital agency.
- Ensure campaigns are always optimised for CPA, ROI, and conversion rate targets.
- Own the full online customer journey across web and app, ensuring content, product descriptions, landing pages, and messaging are always accurate and market appropriate.
- Work with design and content teams to deliver high converting, localised, and user-friendly content.
- Partner with the Product team to roll out new features, enhancements, and customer journeys across markets.
- Support A/B tests and experiments to validate improvements.
- Track market-level KPIs and build weekly/monthly dashboards to drive transparency and decisions.
- Lead annual and quarterly digital budget planning for all markets.
Skills & Qualifications:
- Experience in digital performance marketing, online operations, or growth roles — ideally in telecom, travel, or a digital-first business.
- Comfortable managing multiple markets, channels, and partners at the same time.
- Strong understanding of paid media, conversion rate optimisation, analytics tools, and online consumer behaviour.
- Data-driven mindset with the ability to translate insights into actions.
- Commercial and growth mindset.
- Experience in telecoms, travel, or scaling app-based/digital subscription products.
- Knowledge of CRO, A/B testing, UX optimisation, and localisation for international markets.
- Ability to build business cases, forecast performance, and manage digital budgets.
- Familiarity with using CMS tools and collaboration with Product/Tech teams.
Head of Online in London employer: Lebara Media Services Private Ltd
Contact Detail:
Lebara Media Services Private Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Online in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements in digital marketing and online operations. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its digital strategies. Be ready to discuss how you can optimise their online customer journey and drive performance across various channels.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Online in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in digital performance marketing and online operations. We want to see how your skills align with the responsibilities listed in the job description, so don’t hold back!
Showcase Your Data Skills: Since we’re all about data-driven decisions, include examples of how you've used analytics tools to optimise campaigns or improve conversion rates. This will show us you’ve got the right mindset for the role.
Highlight Your Multi-Channel Experience: If you’ve managed multiple digital channels before, let us know! Share specific examples of how you’ve overseen campaigns across Google, social media, and other platforms. We love seeing a well-rounded candidate.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Lebara Media Services Private Ltd
✨Know Your Digital Stuff
Make sure you brush up on your knowledge of digital performance marketing and online operations. Be ready to discuss specific campaigns you've led, especially in telecom or travel. Show them you understand the nuances of managing multiple markets and channels.
✨Data is Your Best Friend
Prepare to talk about how you've used data to drive decisions in past roles. Bring examples of how you've optimised campaigns for CPA, ROI, and conversion rates. They’ll want to see that you can translate insights into actionable strategies.
✨Show Off Your Collaboration Skills
This role involves working closely with design, content, and product teams. Think of examples where you've successfully collaborated across departments to deliver high-converting content or features. Highlight your ability to communicate effectively with different teams.
✨Be Ready for A/B Testing Talk
Since A/B testing and UX optimisation are key parts of the job, come prepared with examples of tests you've run and what you learned from them. Discuss how these insights led to improvements in customer journeys or conversion rates.