Head of Online

Responsibilities:

• Lead the end-to-end digital launch of new Travel eSIM markets, including planning, activation, and post-launch optimisation.
• Own day-to-day performance and operations for all live markets, ensuring strong commercial results and stable digital execution.
• Oversee all digital acquisition channels, all Google channels, paid social, search, programmatic and affiliates — working closely with our digital agency
• Ensure campaigns are always optimised for CPA, ROI, and conversion rate targets
• Own the full online customer journey across web and app, ensuring content, product descriptions, landing pages, and messaging are always accurate and market appropriate.
• Work with design and content teams to deliver high converting, localised, and user-friendly content.
• Partner with the Product team to roll out new features, enhancements, and customer journeys across markets.
• Support A/B tests and experiments to validate improvements.
• Track market-level KPIs and build weekly/monthly dashboards to drive transparency and decisions.
• Lead annual and quarterly digital budget planning for all markets.

Skills & Qualifications:

• Experience in digital performance marketing, online operations, or growth roles — ideally in telecom, travel, or a digital-first business.
• Comfortable managing multiple markets, channels, and partners at the same time.
• Strong understanding of paid media, conversion rate optimisation, analytics tools, and online consumer behaviour.
• Data-driven mindset with the ability to translate insights into actions.
• Commercial and growth mindset
• Experience in telecoms, travel, or scaling app-based/digital subscription products.
• Knowledge of CRO, A/B testing, UX optimisation, and localisation for international markets.
• Ability to build business cases, forecast performance, and manage digital budgets.
• Familiarity with using CMS tools and collaboration with Product/Tech teams.