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For Companies At a Glance
- Tasks: Lead exciting digital product launches and enhance customer experiences across web and mobile platforms.
- Company: Join a dynamic company focused on innovation and customer satisfaction.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact by driving successful product launches and improving customer journeys.
- Qualifications: Experience in B2C environments and strong analytical skills are essential.
- Other info: Collaborate with diverse teams and enjoy a fast-paced, supportive work culture.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a commercially driven, customer obsessed Go To Market (GTM) Manager to lead major digital product launches across our web and mobile platforms. Sitting at the intersection of Product, Marketing, Engineering, Operations, CX, and Data, you will ensure customer facing digital initiatives are launched with clarity, speed, and quality. You will define how we introduce new features to customers, how we drive adoption, and how we measure success — championing a seamless end to end experience. Reporting to the Head of Product, you will work alongside UI/UX, Agile Delivery teams, Marketing Communications, CRM, Customer Service, CRO, and Analytics to orchestrate high impact launches and drive continual improvements to key digital journeys.
Responsibilities
- End‑to‑End GTM Leadership: Own the GTM strategy, planning, and execution for B2C digital product launches across web and mobile. Define the customer value proposition, positioning, readiness plan, and launch narrative. Set clear scope and coordination across Product (requirements & delivery), Marketing (campaigns & messaging), and CX (journey & service readiness).
- Commercial & Financial Impact: Build business cases and cost‑benefit analyses in partnership with Finance and Product. Ensure launches deliver measurable impact across revenue, conversion, retention, and operational efficiency.
- Customer Journey, Adoption & Experience: Define the end‑to‑end discovery and adoption path across Web, App, CRM, and Marketing channels. Partner with UX/UI and CRO to improve onboarding flows, reduce friction, and accelerate customer understanding and value realisation. Shape content, FAQs, and in‑product guidance to drive self‑serve success.
- Frontline, Operational & Compliance Readiness: Own the “Day 1” support experience, ensuring Customer Service teams have training, scripts, feature briefs, and troubleshooting guides. Clear escalation and defect‑handling processes. Coordinate with Legal, Risk, and Compliance to ensure launches follow regulatory requirements.
- Launch Governance & Cross‑Functional Alignment: Lead the GTM governance process, including launch readiness forums, risk assessments, and go/no‑go decision‑making. Act as the central orchestrator across Product, Engineering, Marketing, Operations, and senior stakeholders.
- Performance Measurement & Insights: Define and track post‑launch KPIs including adoption, funnel conversion, revenue impact, NPS/CSAT, digital containment, and defect rates. Deliver structured reporting and actionable insights to senior leadership.
- Post‑Launch Optimisation & Experimentation: Run the closed‑loop optimisation process: analyse behavioural data, customer feedback, and operational insights to prioritise improvements. Partner with CRO to design A/B tests and experiments aimed at adoption, engagement, and conversion uplift.
Skills
- Proven strong experience in a high‑growth B2C environment (Telecoms, Fintech, Utilities, Media, or similar).
- Proven experience managing multi‑channel digital product launches in a fast‑paced environment.
- Strong commercial acumen, with the ability to build business cases and translate insights into clear actions.
- High analytical proficiency — comfortable working with data, understanding behavioural analytics, and interpreting insight tools (Power BI, Excel; SQL a strong advantage).
- Deep understanding of digital delivery and UX processes across Agile teams.
- Exceptional stakeholder management and communication skills; able to influence senior leaders without direct authority.
- Experience working with customer journey analytics (GA4, Amplitude, Mixpanel).
- Familiarity with AI‑enabled (automation, personalisation, insights).
- Background in regulated industries or environments requiring strong compliance alignment.
Deliver two major digital GTM launches with high cross‑functional alignment and clear commercial outcomes. Create a strong relationship network across Product, Marketing, Operations, and Customer Service. Deliver insight driven post launch optimisation that drives measurable improvements in customer performance. Establish a repeatable GTM playbook and launch governance process. Improve adoption of priority features through coordinated marketing, UX, and CRM execution.
Go-To-Market (GTM) Manager – Digital Product & Customer Experience employer: Lebara Media Services Private Ltd
Contact Detail:
Lebara Media Services Private Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Go-To-Market (GTM) Manager – Digital Product & Customer Experience
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Know their latest launches and be ready to discuss how you can contribute to their GTM strategy.
✨Tip Number 3
Showcase your analytical skills! Be ready to talk about how you've used data to drive decisions in past roles. Companies love candidates who can turn insights into action.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing familiar names in our inbox!
We think you need these skills to ace Go-To-Market (GTM) Manager – Digital Product & Customer Experience
Some tips for your application 🫡
Show Your Passion for Customers: When writing your application, make sure to highlight your customer obsession. We want to see how you've put customers at the heart of your previous projects and how you plan to do the same with us.
Be Clear and Concise: We love a well-structured application! Keep your points clear and to the point. Use bullet points if necessary to make it easy for us to see your key achievements and skills.
Tailor Your Application: Make sure to customise your application for the GTM Manager role. Highlight relevant experiences that align with our job description, especially around digital product launches and cross-functional collaboration.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Lebara Media Services Private Ltd
✨Know Your GTM Strategy
Before the interview, brush up on your understanding of Go-To-Market strategies. Be ready to discuss how you would approach launching a digital product, including defining customer value propositions and coordinating across teams. This shows you’re not just familiar with the concept but can also apply it practically.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with data analysis and how you've used insights to drive decisions in past roles. Bring examples of how you've measured success post-launch and optimised processes based on customer feedback. This will demonstrate your analytical proficiency and commercial acumen.
✨Highlight Cross-Functional Collaboration
Since this role involves working with various teams, be ready to share specific examples of how you've successfully collaborated with different departments like Product, Marketing, and Customer Service. Discuss any challenges you faced and how you overcame them to ensure alignment and successful launches.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and ability to handle real-world challenges. Think about potential launch issues, compliance concerns, or customer journey obstacles, and prepare your thought process on how you would tackle these situations effectively.