At a Glance
- Tasks: Lead creative marketing strategies for lifestyle brands and manage engaging campaigns.
- Company: Join Gardiner Bros, a family-run business with a rich history and global partnerships.
- Benefits: Enjoy 25 days annual leave, generous discounts, and enhanced parental leave.
- Other info: Diverse and inclusive workplace committed to supporting all employees.
- Why this job: Make your mark on exciting brands while working in a dynamic, hybrid environment.
- Qualifications: Creative marketer with strong project management skills and experience in eCommerce.
The predicted salary is between 45000 - 45000 £ per year.
Salary: Up to £45,000 per annum
Hours: Monday – Friday 8:30 – 17:00
Location: Hardwicke, GL2 4PH – (Hybrid – 2-3 days in the office)
At Gardiner Bros, we believe how we treat people matters. Starting as a small family run business in 1860, we’ve grown into a multi-million-pound partner to over 80 global brands, including Skechers, Crocs, Hush Puppies, Muck Boots along with our own brands Amblers Safety and Cotswold. We are also proud to distribute to some of the UK's Largest Online, Highstreet, and Outdoor retailers – Next, John Lewis, Screwfix, Mole Valley, Cotswold Outdoors, Freemans, JD Williams, Very, and Littlewoods to name a few.
We are looking for a Brand Marketing Manager to join our marketing team and take ownership of the marketing activity across a portfolio of lifestyle brands, including BASE London, Sperry and Bearpaw. This is a great opportunity to work across a portfolio of established and growing lifestyle brands, with plenty of scope to make your mark.
What the Brand Marketing Manager role will involve:
- Responsible for turning brand strategy into engaging, commercially effective marketing activity across the UK & EU.
- Develop and deliver brand marketing plans for BASE London, Sperry and Bearpaw across DTC, dropship and wholesale channels, working closely with the wider teams to achieve agreed KPIs.
- Lead brand activations and creative projects from concept through to delivery, ensuring all activity is aligned with brand guidelines.
- Manage photoshoots and creative production, coordinating projects from initial brief and concept through to execution and final delivery.
- Work closely with Sales and key retail partners to develop and deliver commercially focused trade marketing activity.
- Drive digital and eCommerce marketing activity, ensuring brand plans are effectively executed across various platforms.
- Lead social media, content and influencer activity managing content calendars and organic social activity.
- Monitor performance, budgets and commercial impact, analysing campaign results and reporting against KPIs and ROI.
What are we looking for?
- A hands-on role for a creative and commercially minded brand marketer.
- Experience managing marketing strategies across ecommerce, dropship and wholesale channels.
- Experience working within a fast-paced marketing team or agency environment.
- Strong project management skills across multiple marketing channels and campaigns.
- Excellent communication and relationship building skills.
- Proactive approach with the ability to take ownership and solve problems.
- Excellent organisation and attention to detail.
- A genuine interest in lifestyle brands.
- Ability to analyse campaign performance and interpret data.
- Strong knowledge of Adobe Creative Suite, particularly InDesign, Photoshop and Illustrator.
- Excellent knowledge of Microsoft Office, particularly PowerPoint, Word and Excel.
Why Join us?
- 25 Days annual leave entitlement
- Enhanced maternity and paternity leave
- Generous staff discounts on all brands we supply
- Life Assurance & Company Pension
- Local Gym Membership Discount
- Free Mortgage advice & £0 Broker Fee
- Eyecare Vouchers
We are committed to building a diverse and inclusive workplace where everyone feels valued and supported. We welcome applications from people of all backgrounds, experiences, and perspectives. If you need any adjustments during the recruitment process, please let us know—we are happy to help!
Brand Marketing Manager in Gloucester employer: Leathers
At Gardiner Bros, we pride ourselves on being a supportive and inclusive employer, offering a vibrant work culture that values collaboration and personal growth. Located in Hardwicke, our team enjoys generous benefits such as 25 days of annual leave, enhanced family leave, and discounts across our brands, all while working in a dynamic environment that encourages skill development and meaningful contributions to our finance team. Join us to be part of a legacy that has thrived since 1860, where your efforts are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Manager in Gloucester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Leathers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Leathers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Leathers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Leathers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Marketing Manager in Gloucester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Leathers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Leathers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Leathers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Leathers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Leathers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Leathers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
