At a Glance
- Tasks: Drive brand growth and develop strategic plans for top global brands.
- Company: Join Gardiner Bros, a family-run business with a rich history since 1860.
- Benefits: Enjoy 25 days annual leave, generous discounts, and life assurance.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
- Why this job: Be a brand ambassador and influence commercial strategies for renowned brands.
- Qualifications: Experience in brand management and strong relationship-building skills required.
The predicted salary is between 70000 - 70000 £ per year.
Role: Brand Development Manager
Salary
Up to £70,000 per annum (plus company car)
Hours
Location
Head Office - Stonehouse, GL10 3EZ
At Gardiner Bros, we believe how we treat people matters.
Starting as a small family run business in 1860, we’ve grown into a multi-million-pound partner to over 80 global brands, including Skechers, Hush Puppies, Muck Boots, Timerland Pro, Caterpillar, Dunlop, Dickies along with our own brands Amblers Safety and Cotswold.
We are also proud to distribute to some of the UK's Largest Online, Highstreet, and Outdoor retailers – Next, John Lewis, Screwfix, Mole Valley, Cotswold Outdoors, Freemans, JD Williams, Very, and Littlewoods to name a few.
What the role will involve?
As Brand Development Manager, you will play a key role in developing and growing our brands while ensuring they deliver against commercial and strategic objectives.
You’ll be responsible for
- Developing and delivering long-term business and brand plans to drive sustainable growth
- Managing and growing a portfolio of strategic brands and key commercial accounts
- Working alongside product teams to develop ranges, identify new product opportunities and improve product performance
- Supporting the onboarding and development of new brands within the business
- Delivering integrated sales strategies across all channels
- Working closely with Marketing teams to support seasonal campaigns, product launches and brand activity.
- Collaborating with Merchandising teams to ensure effective forecasting, stock availability and product performance.
- Monitoring competitor activity, market trends and customer insights to identify new growth opportunities.
- Producing and presenting brand performance updates and recommendations to internal and external stakeholders.
- Supporting key customer meetings, trade shows, supplier visits and industry events where required.
- Working with colleagues and partners across the UK and Europe to support the continued growth of our brands.
- Acting as a brand ambassador, ensuring every brand is represented consistently and in line with its positioning.
What are we looking for?
We're looking for someone who combines commercial awareness with strong relationship-building skills and a passion for developing successful brands.
- Experience in brand management, brand development or commercial account management.
- A proven background in sales and managing key customer relationships.
- Strong commercial awareness with experience managing budgets and delivering profitable growth across wholesale, direct fulfilment and B2C.
- The ability to build strong relationships with customers, suppliers and internal stakeholders.
- Strong analytical skills with the ability to identify trends and commercial opportunities.
- A proactive, organised and self-motivated approach with the ability to manage multiple priorities.
- A collaborative mindset and the ability to work effectively across multiple departments
- Knowledge of wholesale, direct fulfilment, Amazon Marketplace and B2C sales channels would be desirable
- A full UK driving licence
- Experience within the footwear, apparel or fashion industry would be desirable
This is a fantastic opportunity to take ownership of a portfolio of internationally recognised brands, influence commercial strategy and work with some of the UK's biggest retail customers.
If you're passionate about brands and enjoy turning opportunities into commercial success, we'd love to hear from you.
Why Join us?
- 25 Days annual leave entitlement
- Enhanced maternity and paternity leave
- Generous staff discounts on all brands we supply
- Life Assurance & Company Pension
- Local Gym Membership Discount
- Free Mortgage advice & £0 Broker Fee
- Eyecare Vouchers
We are committed to building a diverse and inclusive workplace where everyone feels valued and supported.
We welcome applications from people of all backgrounds, experiences, and perspectives.
If you need any adjustments during the recruitment process, please let us know—we are happy to help!
Brand Development Manager in Gloucester employer: Leathers
At Gardiner Bros, we pride ourselves on being a supportive and inclusive employer, offering a vibrant work culture that values collaboration and personal growth. Located in Hardwicke, our team enjoys generous benefits such as 25 days of annual leave, enhanced family leave, and discounts across our brands, all while working in a dynamic environment that encourages skill development and meaningful contributions to our finance team. Join us to be part of a legacy that has thrived since 1860, where your efforts are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Development Manager in Gloucester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Leathers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Leathers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Leathers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Leathers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Development Manager in Gloucester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Leathers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Leathers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Leathers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Leathers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Leathers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Leathers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
