Learning with Parents supports all families to have positive learning interactions together. By partnering with primary schools, we support thousands of families across the UK to enjoy learning together at home. Our child-led videos and hands-on family activities replace traditional homework. Through behavioural insight research, innovative technology and teacher training we ensure that as many families as possible are supported effectively. We are working to improve parental engagement across the sector, by producing evidence of parents
impact and generating insights into how schools can best support them. You can read our 2025 impact report here and see our latest news and blogs here.
The Marketing and Sales Lead will be the driving force behind our marketing and sales programmes for schools, bringing their creative flair, marketing expertise and sales understanding to help Learning with Parents engage more schools across the UK. We see there being three strands of marketing to this role: awareness raising marketing to both cold and warm contacts that drives attendance to events such as webinars and our parental engagement forum, sales marketing to new schools that drives sales of our programmes and marketing that supports the schools team to develop deeper school partnerships and grows the impact of our programmes in schools.
Alongside this marketing we also would like this role to shepherd our schools through the sales pipeline ready for onboarding. School marketing strategy support Review, evolve and implement our marketing to schools approach, with the support of our Programme Director, taking it beyond email to other channels Analyse and report on our marketing performance to the Programme Director, making clear and actionable recommendations for improvements In collaboration with our Communications Officer, ensure our brand guidelines are used effectively and kept up to date for all staff to use as required.
Awarenss Raising Marketing Help us reach new schools by designing eye-catching marketing assets that communicate the benefits of Learning with Parents and match audience needs Collaborate with our Communications Officer to create values-led content for our website and social platforms that will engage and inspire school leaders and teachers Create marketing to new and current schools that drive attendance to events such as webinars and the parental engagement forum and provide support for each session Sales Marketing Review and evolve our email marketing to schools in our sales pipeline and new school to support sales with action-orientated marketing messages and materials Support the cross-sell of programmes to existing schools by optimising marketing messages and timing Create engaging newsletter content that communicates our brand personality, support schools with parental engagement and builds school loyalty Sales Pipeline Management When needed, deliver sales to demos to prospective schools Manage the follow up emails to teachers and school leaders after sales demos to move them through the pipeline.
Track and analyse data on school sales and report to Programme Director A successful Marketing and Sales Lead will be eager to work in a small team, have a can-do attitude, and be keen to get stuck in to support the charity s growth and impact. Previous success in marketing to educational institutions such as schools / colleges etc Creative storyteller with a passion for creating content Confident use of a CRM system, such as HubSpot, to manage sale leads Strong organisational and planning skills Working to Key Performance Indicators linked to both the performance of marketing and sales numbers An understanding of education inequality or experience of supporting disadvantaged families in the UK
Lived experience of some of the barriers that families from disadvantaged communities face in engaging with children s learning. Ambition - We strive do more for the families, schools and organisations we work with Supportive environment - We work to create an environment which supports growth, belonging and wellbeing for everyone Apply directly on our website
Sales and Marketing Lead employer: Learning with Parents
Learning with Parents is an exceptional employer, dedicated to fostering a supportive and collaborative work culture that prioritises employee growth and wellbeing. With generous benefits such as 35 days of annual leave, flexible working hours, and a commitment to innovation in education, our team is empowered to make a meaningful impact on families across the UK. Join us in our mission to enhance parental engagement and create positive learning experiences for children, all while enjoying a vibrant and inclusive workplace.
