At a Glance
- Tasks: Drive brand visibility and create engaging marketing campaigns for retail and e-commerce.
- Company: Join Learning Resources, a family-owned company dedicated to inspiring kids through educational toys.
- Benefits: Enjoy a competitive salary, hybrid work options, and a supportive culture focused on growth.
- Other info: Opportunity for international travel and collaboration across diverse teams.
- Why this job: Be part of an award-winning team making a real impact in children's learning experiences.
- Qualifications: Experience in retail or trade marketing, strong communication skills, and a passion for education.
The predicted salary is between 30000 - 40000 € per year.
Welcome to Learning Resources, where learning is where we play. Learning Resources Ltd., founded in Kings Lynn in 1994 to support the European, Middle Eastern, African, and Indian markets, is part of Learning Resources® Inc., a US‑based, family-owned company that has been helping parents and teachers inspire generations of amazing kids since 1984. From ABCs and 123s to fine motor development and STEM exploration, our educational toys give children the building blocks they need to thrive and to develop a lifelong love of learning. We’re committed to the personal and professional growth of our employees, fostering a diverse and creative culture supported by a competitive benefits package. We’re proud to be accredited as a Great Place to Work. Come and join our award‑winning team today!
Team & Position Description:
This is an exciting opportunity to join our Marketing Team as an Associate Trade Marketing Manager. This role bridges marketing and sales by ensuring brand visibility, driving sell-through, and delivering impactful in-store and e-commerce experiences. The ideal candidate combines commercial awareness with strong executional capabilities and thrives in a fast-paced, cross-functional environment.
What you’ll do day to day (responsibilities):
- Reporting to the Senior Marketing Manager, you will play a pivotal role in the planning, execution, and optimisation of trade marketing plans in line with brand and sales strategy.
- The role will be heavily focused on our international expansion and supporting international trade partners.
- Develop and execute trade marketing campaigns with our retail and education partners, including both bricks and mortar stores and e-commerce platforms.
- Coordinate with sales teams and retail partners to implement marketing initiatives tailored to different trade channels.
- Work closely with the sales team to ensure merchandising compliance.
- Monitor and evaluate the effectiveness of visual merchandising efforts regularly.
- Support key customers with trade events to drive awareness of LR products.
- Track campaign performance, gather market intelligence, and compile trade feedback to support continuous improvement and decision-making.
- Work closely with the Brand, Sales, Operations, and Finance teams to align execution with business goals and timelines.
- Participate in regular customer meetings, developing and delivering compelling presentation decks tailored to diverse internal and external stakeholders.
What we are looking for (Key Performance Objectives):
- Execution of Trade Marketing Plans - Support the implementation of trade marketing initiatives in line with brand and sales strategy with 100% of planned initiatives executed on time.
- Retail Visibility & Merchandising - Ensure consistent and high-quality in-store visibility across key retail channels to achieve international sales targets.
- Market Intelligence & Reporting - Delivery of quarterly report to track trade trends, competitor activities, and promotional outcomes.
- Budget Management - Oversee and optimise budget allocation for all trade-related initiatives across designated customer accounts.
Requirements/Ideal Attributes:
- Passion for our mission to bring learning to life!
- Experience with retail, trade marketing or sales.
- Continuous improvement mindset.
- Project management experience.
- Confidence with budget management.
- Collaborative mindset and experience working on cross-functional projects.
- Demonstrated track record of accountability and project ownership.
- Excellent written and verbal communication skills.
- Proficient at briefing internal and external creative partners and suppliers.
- Role will require international travel 2-3 times per year.
Associate Trade Marketing Manager employer: Learning Resources
At Learning Resources, we pride ourselves on being a family-owned company that values the personal and professional growth of our employees. Our vibrant work culture fosters creativity and collaboration, supported by a competitive benefits package and recognition as a Great Place to Work. Join us in Kings Lynn, where you can make a meaningful impact in the world of educational toys while enjoying opportunities for international exposure and career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Trade Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Familiarise yourself with their trade marketing strategies and think about how you can contribute to their mission of bringing learning to life. Show them you’re passionate about what they do!
✨Tip Number 3
Practice your presentation skills! As an Associate Trade Marketing Manager, you'll need to deliver compelling presentations. Grab a friend or family member and run through your ideas, focusing on clarity and engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our award-winning team at Learning Resources.
We think you need these skills to ace Associate Trade Marketing Manager
Some tips for your application 🫡
Show Your Passion:Let us see your enthusiasm for our mission! In your application, share why you’re excited about bringing learning to life and how your experiences align with our values. A genuine passion can really make your application stand out.
Tailor Your Application:Make sure to customise your CV and cover letter for the Associate Trade Marketing Manager role. Highlight relevant experience in trade marketing or sales, and don’t forget to mention any project management skills you have. We want to see how you fit into our team!
Be Clear and Concise:When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read. Remember, we’re looking for strong communication skills, so show us you can convey your ideas effectively!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our award-winning team!
How to prepare for a job interview at Learning Resources
✨Know Your Stuff
Before the interview, dive deep into Learning Resources and their products. Familiarise yourself with their educational toys and how they support learning. This will not only show your passion for their mission but also help you connect your experience in trade marketing to their specific needs.
✨Showcase Your Campaign Success
Be ready to discuss specific trade marketing campaigns you've executed in the past. Highlight measurable outcomes, like increased sales or improved brand visibility. Use these examples to demonstrate your commercial awareness and executional capabilities, which are key for the Associate Trade Marketing Manager role.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with various teams, think of examples where you've successfully collaborated across departments. Be prepared to discuss how you’ve managed projects that required input from sales, operations, and finance, showcasing your collaborative mindset.
✨Ask Insightful Questions
At the end of the interview, ask questions that reflect your understanding of the role and the company’s goals. Inquire about their international expansion plans or how they measure the success of trade marketing initiatives. This shows your genuine interest and strategic thinking.
