At a Glance
- Tasks: Drive trade marketing campaigns and boost brand visibility across retail and e-commerce.
- Company: Join Learning Resources, a family-owned company dedicated to inspiring kids through educational toys.
- Benefits: Enjoy competitive pay, professional growth, and a vibrant workplace culture.
- Other info: Opportunity for international travel and a chance to work with a passionate team.
- Why this job: Make a real impact in a fast-paced environment while supporting international expansion.
- Qualifications: Experience in retail or trade marketing, strong project management skills, and a collaborative spirit.
The predicted salary is between 35000 - 45000 € per year.
Welcome to Learning Resources, where learning is where we play. Learning Resources Ltd., founded in Kings Lynn in 1994, is part of Learning Resources® Inc., a US‑based, family‑owned company that has been helping parents and teachers inspire generations of amazing kids since 1984. Our educational toys give children the building blocks they need to thrive and develop a lifelong love of learning. We’re committed to the personal and professional growth of our employees, fostering a diverse and creative culture supported by a competitive benefits package.
This is an exciting opportunity to join our Marketing Team as an Associate Trade Marketing Manager. This role bridges marketing and sales by ensuring brand visibility, driving sell‑through, and delivering impactful in‑store and e‑commerce experiences. The ideal candidate combines commercial awareness with strong executional capabilities and thrives in a fast‑paced, cross‑functional environment.
What You’ll Do Day To Day (responsibilities)
- Reporting to the Senior Marketing Manager, you will play a pivotal role in the planning, execution, and optimisation of trade marketing plans in line with brand and sales strategy.
- Develop and execute trade marketing campaigns with our retail and education partners, including promotions, in‑store fixtures and branding, e‑commerce optimisation and POS.
- Coordinate with sales teams and retail partners to implement marketing initiatives tailored to different trade channels.
- Work closely with the sales team to ensure merchandising compliance and monitor the effectiveness of visual merchandising efforts.
- Support key customers with trade events to drive awareness of LR products.
- Track campaign performance, gather market intelligence, and compile trade feedback to support continuous improvement and decision‑making.
- Work closely with the Brand, Sales, Operations, and Finance teams to align execution with business goals and timelines.
- Participate in regular customer meetings, developing and delivering compelling presentation decks tailored to diverse internal and external stakeholders.
What We Are Looking For (Key Performance Objectives)
- Execution of Trade Marketing Plans – support the implementation of trade marketing initiatives in line with brand and sales strategy.
- Retail Visibility & Merchandising – ensure consistent and high‑quality in‑store visibility across key retail channels.
- Market Intelligence & Reporting – delivery of quarterly report to track trade trends, competitor activities, and promotional outcomes.
- Budget Management – oversee and optimise budget allocation for all trade‑related initiatives.
Requirements/Ideal Attributes
- Passion for our mission to bring learning to life!
- Experience with retail, trade marketing or sales.
- Continuous improvement mindset.
- Project management experience.
- Confidence with budget management.
- Collaborative mindset and experience working on cross‑functional projects.
- Demonstrated track record of accountability and project ownership.
- Excellent written and verbal communication skills.
- Proficient at briefing internal and external creative partners and suppliers.
Role will require international travel 2‑3 times per year.
Associate Trade Marketing Manager employer: Learning Resources (UK)
At Learning Resources, we pride ourselves on being a family-owned company that not only values the personal and professional growth of our employees but also fosters a diverse and creative work culture. Our competitive benefits package, combined with our commitment to inspiring children through educational toys, makes us an excellent employer for those looking to make a meaningful impact in the world of learning. Join our award-winning team in Kings Lynn and be part of a company that is dedicated to both employee satisfaction and the joy of learning.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Trade Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Familiarise yourself with their trade marketing strategies and think about how your skills can contribute to their goals. Show them you’re not just another candidate, but someone who truly gets their mission!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Associate Trade Marketing Manager. Highlight your project management skills and any relevant retail or sales experience that makes you a perfect fit.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our award-winning team at Learning Resources.
We think you need these skills to ace Associate Trade Marketing Manager
Some tips for your application 🫡
Show Your Passion:Let us see your enthusiasm for learning and education in your application. Share why you’re excited about the role and how our mission resonates with you. A personal touch can really make your application stand out!
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Associate Trade Marketing Manager role. Highlight your experience in trade marketing, retail, or sales, and don’t forget to mention any project management successes!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us your story. Use it to explain how your background fits the job description and what unique perspectives you bring. Keep it engaging and relevant to the role!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Learning Resources (UK)
✨Know Your Stuff
Before the interview, dive deep into Learning Resources and their mission. Familiarise yourself with their products and how they impact children's learning. This will not only show your passion but also help you connect your experience with their goals.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your trade marketing or sales experience. Think about campaigns you've executed, how you managed budgets, and any cross-functional projects you've been part of. Be ready to discuss how these experiences can benefit Learning Resources.
✨Ask Smart Questions
Interviews are a two-way street! Prepare thoughtful questions about the company's international expansion plans, their approach to trade marketing, or how they measure campaign success. This shows you're engaged and genuinely interested in the role.
✨Be Ready to Collaborate
Since this role involves working closely with various teams, be prepared to discuss how you’ve successfully collaborated in the past. Share examples of how you’ve navigated challenges in cross-functional projects and how you can bring that collaborative spirit to Learning Resources.
