At a Glance
- Tasks: Drive trade marketing campaigns and enhance brand visibility across retail and e-commerce.
- Company: Join Learning Resources, a leader in innovative educational toys and learning aids.
- Benefits: Full-time role with competitive salary, hybrid work options, and opportunities for international travel.
- Other info: Exciting opportunity for growth in a fast-paced, dynamic environment.
- Why this job: Make a real impact in the education sector while collaborating with diverse teams.
- Qualifications: Passion for learning, experience in retail or trade marketing, and strong communication skills.
The predicted salary is between 28800 - 48000 £ per year.
Welcome to Learning Resources, where learning is where we play. Learning Resources Ltd., founded in Kings Lynn in 1994 to support the European, Middle Eastern, African, and Indian markets, is part of Learning Resources® Inc., a US‑based, family‑owned company that has been helping parents and teachers inspire generations of amazing kids since 1984.
From ABCs and 123s to fine motor development and STEM exploration, our educational toys give children the building blocks they need to thrive and to develop a lifelong love of learning.
We’re committed to the personal and professional growth of our employees, fostering a diverse and creative culture supported by a competitive benefits package. We’re proud to be accredited as a Great Place to Work.
Come and join our award‑winning team today!
Team & Position Description
This is an exciting opportunity to join our Marketing Team as an Associate Trade Marketing Manager. This role bridges marketing and sales by ensuring brand visibility, driving sell‑through, and delivering impactful in‑store and e‑commerce experiences. The ideal candidate combines commercial awareness with strong executional capabilities and thrives in a fast‑paced, cross‑functional environment.
What You’ll Do Day To Day (responsibilities)
Reporting to the Senior Marketing Manager, you will play a pivotal role in the planning, execution, and optimisation of trade marketing plans in line with brand and sales strategy. The role will be heavily focused on our international expansion and supporting international trade partners.
- Develop and execute trade marketing campaigns with our retail and education partners. This will include both bricks and mortar stores and e‑commerce platforms, helping to strengthen the Learning Resources brand and drive customer engagement across channels. This includes promotions, in‑store fixtures and branding, e‑commerce optimisation and POS.
- Coordinate with sales teams and retail partners to implement marketing initiatives tailored to different trade channels (social channels, email marketing, POS, retailer media).
- Work closely with the sales team to ensure merchandising compliance. Monitor and evaluate the effectiveness of visual merchandising efforts regularly.
- Supporting key customers with trade events to drive awareness of LR products.
- Track campaign performance, gather market intelligence, and compile trade feedback to support continuous improvement and decision‑making.
- Work closely with the Brand, Sales, Operations, and Finance teams to align execution with business goals and timelines.
- Participate in regular customer meetings, developing and delivering compelling presentation decks tailored to diverse internal and external stakeholders.
What We Are Looking For (Key Performance Objectives)
- Execution of Trade Marketing Plans – support the implementation of trade marketing initiatives in line with brand and sales strategy with 100% of planned initiatives executed on time and a measurable increase in reach of our brand messaging through trade partners.
- Retail Visibility & Merchandising – ensure consistent and high‑quality in‑store visibility across key retail channels to achieve international sales targets with a minimum of one international retail initiative per month aligned to brand and sales priorities.
- Market Intelligence & Reporting – delivery of quarterly report to track trade trends, competitor activities, and promotional outcomes to inform future planning and trade marketing innovation.
- Budget Management – oversee and optimise budget allocation for all trade‑related initiatives across designated customer accounts, ensuring cost efficiency and maximum return on investment, while maintaining budget variance within 5%.
Requirements/Ideal Attributes
- Passion for our mission to bring learning to life!
- Experience with retail, trade marketing or sales.
- Continuous improvement mindset.
- Project management experience.
- Confidence with budget management.
- Collaborative mindset and experience working on cross‑functional projects.
- Demonstrated track record of accountability and project ownership.
- Excellent written and verbal communication skills.
- Proficient at briefing internal and external creative partners and suppliers.
Role will require international travel 2‑3 times per year.
Associate Trade Marketing Manager in King's Lynn employer: Learning Resources (UK)
Learning Resources Ltd is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration in the heart of King's Lynn, Norfolk. With a strong commitment to employee growth, we provide opportunities for professional development and international exposure, making it an ideal place for those passionate about educational innovation. Our focus on impactful marketing initiatives and supportive teamwork ensures that every employee can contribute meaningfully to our mission of bringing learning to life.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Trade Marketing Manager in King's Lynn
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Familiarise yourself with Learning Resources' mission and values, and think about how your skills align with their goals. This will help you stand out as a candidate who truly gets what they're all about.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the Associate Trade Marketing Manager role. Highlight your experience in retail and trade marketing, and don’t forget to showcase your passion for bringing learning to life!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Learning Resources team. Don’t miss out on this opportunity!
We think you need these skills to ace Associate Trade Marketing Manager in King's Lynn
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Associate Trade Marketing Manager role. Highlight any relevant experience in trade marketing, retail, or sales to show us you’re the right fit!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about our mission and how your background aligns with the responsibilities of the role. Keep it engaging and personal!
Showcase Your Achievements:When detailing your past roles, focus on specific achievements that demonstrate your impact. Use numbers and examples to illustrate how you've driven results in previous positions—this will grab our attention!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of being noticed. It’s super easy, and we can’t wait to see your application come through!
How to prepare for a job interview at Learning Resources (UK)
✨Know Your Stuff
Before the interview, dive deep into Learning Resources and their products. Familiarise yourself with their trade marketing strategies and how they engage with retail partners. This will show your genuine interest and help you speak confidently about how you can contribute.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in trade marketing or sales. Think about campaigns you've executed, how you collaborated with teams, and any measurable outcomes. This will demonstrate your capability to handle the responsibilities of the Associate Trade Marketing Manager role.
✨Ask Smart Questions
Come prepared with insightful questions about the company's international expansion plans and how they measure the success of their trade marketing initiatives. This not only shows your enthusiasm but also your strategic thinking and understanding of the role's impact on the business.
✨Be Ready for Collaboration Scenarios
Since this role involves cross-functional coordination, be ready to discuss how you've successfully worked with different teams in the past. Share examples of how you’ve navigated challenges and ensured everyone was aligned towards a common goal. This will highlight your collaborative mindset.
