At a Glance
- Tasks: Drive product marketing strategies and engage with customers to enhance their experience.
- Company: Join Learning Pool, a fast-growing e-learning company with a diverse and passionate team.
- Benefits: Enjoy competitive pay, remote work options, and opportunities for professional growth.
- Other info: Be part of an award-winning team committed to innovation and customer success.
- Why this job: Make a real impact in the online learning space while collaborating with creative minds.
- Qualifications: Experience in product marketing and a passion for understanding customer needs.
The predicted salary is between 35000 - 45000 £ per year.
Wherever you find ambitious companies investing in their people, you’ll find Learning Pool. Learning Pool is among the fastest growing e-learning companies in the world, servicing more than 2,000 customers and 24 million learners globally. Our expert team creates the content and technology solutions that engage and empower modern leaders, using pioneering technology and creative content that we build, deliver and maintain. We’re passionate about customer success and our customers trust us to deliver long lasting value, a great return on investment and excellent customer service.
Learning Pool welcomes passionate people from all kinds of backgrounds. We are a diverse team working in offices, and remotely, across Europe and North America. We take great pride in our shared work and are committed to building great software in a sustainable way. So if you’ve got what we’re looking for and the desire to join a team that values creativity and empowerment, then get in touch. This role offers an excellent opportunity to get involved in and become part of the world of online learning.
About the role: At Learning Pool, the Product Marketing Specialist is an experienced contributor who takes real ownership of their work and has a solid grounding in product marketing fundamentals. You'll own your segment of the product portfolio end-to-end, bringing together product marketing and customer marketing to grow and deepen relationships with an existing customer base. You'll work across messaging, launches, and enablement, driving customer lifecycle activity that keeps customers engaged and builds clear pathways to our most exciting new solutions. You'll partner closely with Customer Marketing, Customer Experience, Sales, and Product to deliver work to a high standard. It's a great time to join. Learning Pool has an exciting product strategy, having recently expanded its product portfolio and with a clear vision for the road ahead. There's plenty of opportunity for Product Marketing to make a real impact.
What you'll be doing: Roles and responsibilities include:
- Go-to-market, launches, and enablement: Own Product Marketing execution of product launches within your segment, covering positioning, messaging, internal communications, and enablement materials, coordinating across teams to deliver against launch plans. Build and maintain enablement assets for your segment, including one-pagers, objection handling guides, and messaging summaries. Own and maintain customer-facing roadmap content and product messaging across relevant channels.
- Customer marketing and retention: Own customer marketing activity for your segment in close partnership with the Customer Marketing team — including lifecycle communications and retention-focused campaigns. Partner with Customer Experience to understand where customers may need additional support, and translate those insights into messaging and enablement that help them succeed.
- Positioning and messaging: Develop and maintain a messaging house for your segment, translating positioning into clear, usable messaging pillars and proof points. Draft and refine messaging for specific use cases, personas, or products, with a good eye for clarity, differentiation, and tone. Ensure consistent application of positioning and messaging across all product marketing outputs for your segment.
- Market and customer insight: Own voice-of-customer research for your segment, including customer interviews, surveys, and feedback loops, and translate findings into actionable insights that inform messaging, retention strategy, and roadmap input. Build and maintain a clear understanding of your segment's customer needs, pain points, and success metrics. Track competitor positioning and product changes relevant to your segment.
Who we are looking for: The successful candidate will demonstrate:
- Product marketing foundations: You have strong experience in a product marketing role, with a solid grasp of core PMM fundamentals, including messaging frameworks, positioning, and go-to-market execution. You're comfortable owning these disciplines for a defined product area.
- B2B SaaS background: You have worked in a B2B SaaS environment and understand the dynamics of a subscription business. You're familiar with the cross-functional nature of SaaS product marketing and how to work effectively within it.
- Customer focus: You have a genuine interest in understanding customers and are comfortable running campaigns and communications aimed at an existing customer base. You understand how to keep customers engaged and help them get more from the products they use. Candidates coming from a customer marketing background are strongly encouraged to apply.
- Messaging and writing craft: You can translate product and technical details into clear, compelling customer messaging. You have a strong eye for clarity, differentiation, and tone, and can produce enablement assets and customer-facing content to a high standard. Strong written communication skills are essential for this role.
- Cross-functional collaborator: You build strong working relationships across teams and communicate clearly with stakeholders at all levels. You're comfortable working in a collaborative, cross-functional environment to deliver shared goals.
- Organized and delivery-focused: You manage your own workload well, prioritize effectively, and flag risks early.
- Multi-product experience: Experience working across more than one product is advantageous.
- HR or learning technology background: Experience in HR tech, L&D, or a closely adjacent SaaS category is advantageous but not essential.
Working at Learning Pool: The Learning Pool team is filled with people who have a real passion for what they do and a fresh approach to partnering with customers. Learning Pool is a Platinum Investor in People, listed annually in the Sunday Times Best Companies to Work For and wins numerous industry awards for our work with clients including the Queen's Award for Enterprise (Innovation) and recent Brandon Hall, Learning Technologies, e-Learning Industry, Stevie Customer Service and Institute of Customer Service awards.
Closing date for receipt of applications is 5pm on 26th June 2026.
Product Marketing Specialist employer: Learning Pool
Learning Pool is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and empowerment are at the forefront. With a commitment to employee growth and development, the company offers numerous opportunities for professional advancement within the fast-paced e-learning industry. As a Platinum Investor in People and a recipient of multiple prestigious awards, Learning Pool not only values its employees but also invests in their success, making it an ideal place for those looking to make a meaningful impact in the world of online learning.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their mission and values, and think about how your skills align with their goals. This will help you stand out as a candidate who truly gets what they're about.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the Product Marketing Specialist role. Highlight your experience in B2B SaaS and your knack for customer engagement to show you’re the one they need.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Learning Pool team.
We think you need these skills to ace Product Marketing Specialist
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for product marketing shine through! We want to see that you’re genuinely excited about the role and how you can contribute to our mission at Learning Pool.
Tailor Your Message:Make sure to customise your application to highlight your relevant experience in B2B SaaS and product marketing. We love seeing how your unique background aligns with what we do, so don’t hold back on those specifics!
Be Clear and Concise:We appreciate strong written communication skills, so keep your application clear and to the point. Use straightforward language to convey your ideas and make it easy for us to see why you’d be a great fit for the team.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our Learning Pool family!
How to prepare for a job interview at Learning Pool
✨Know Your Product Inside Out
Before the interview, make sure you have a solid understanding of Learning Pool's products and services. Familiarise yourself with their features, benefits, and how they stand out in the e-learning market. This will help you articulate your thoughts on product positioning and messaging during the interview.
✨Showcase Your Customer Focus
Be prepared to discuss your experience with customer marketing and retention strategies. Think of specific examples where you've successfully engaged customers or improved their experience. Highlighting your customer-centric approach will resonate well with Learning Pool's values.
✨Demonstrate Cross-Functional Collaboration
Since the role involves working closely with various teams, come ready to share examples of how you've collaborated across departments in previous roles. Emphasise your communication skills and how you’ve built relationships to achieve shared goals.
✨Prepare for Market Insights Discussion
Brush up on current trends in the B2B SaaS landscape and be ready to discuss how these might impact Learning Pool. Showing that you can think critically about market dynamics and customer needs will demonstrate your strategic mindset and readiness for the role.
