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- Tasks: Own and optimise email, CRM & customer lifecycle strategies to boost engagement.
- Company: Join Learning People Global, a leader in career-focused training transforming lives through education.
- Benefits: Enjoy remote work options, competitive leave, health cash plans, and discounts on various services.
- Why this job: Be part of a dynamic team making a real impact in people's careers through innovative marketing.
- Qualifications: 3+ years in CRM management and email marketing; experience with HubSpot or Salesforce preferred.
- Other info: Birthday off, regular massages at work, and opportunities for professional development.
The predicted salary is between 28000 - 32000 £ per year.
Customer Lifecycle & CRM Marketing Specialist
Join to apply for the Customer Lifecycle & CRM Marketing Specialist role at Learning People Global
Customer Lifecycle & CRM Marketing Specialist
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Join to apply for the Customer Lifecycle & CRM Marketing Specialist role at Learning People Global
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Learning People Global provided pay range
This range is provided by Learning People Global. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$34,000.00/yr – $40,000.00/yr
Customer Lifecycle & CRM Marketing Specialist
Location:
4 days per week in Hove Office
About Us:
At Learning People, we are passionate about transforming lives through industry-recognised, career-focused training. We help career changers and professionals unlock new opportunities in tech, project management, and beyond. Join a dynamic marketing team where innovation, customer engagement, and data-driven strategies are at the heart of what we do.
About the Role:
We’re looking for an experienced Customer lifecycle Marketing Specialist to own and optimise our email, CRM & customer lifecycle strategy and drive customer engagement at every stage of the journey. You will play a key role in sales enablement, working closely with our Sales teams across the UK, Australia, and New Zealand to ensure our communications directly support lead generation, conversion, and customer success.
You’ll manage and grow our CRM database, execute personalised and targeted email campaigns, and continuously optimise our contact strategies to improve customer experiences, increase pick-up rates, and drive performance.
Key Responsibilities:
- Own and manage the CRM platform, ensuring data integrity, segmentation, and personalisation capabilities are fully leveraged.
- Develop, optimise, and execute email marketing campaigns and automated workflows that nurture leads and drive customer engagement.
- Design, test, and refine email templates to enhance deliverability, open rates, click-throughs, and conversion rates.
- Build strong relationships with Sales teams across the UK, Australia, and New Zealand to align CRM initiatives with sales objectives and enablement strategies.
- Develop and refine contact strategies to improve lead pick-up rates and overall customer experiences.
- Implement new technologies and best practices to improve email performance, deliverability, and open rates.
- Use data and insights to continuously optimise campaign performance and customer journey mapping.
- Ensure compliance with GDPR and data privacy regulations.
- Collaborate with the wider marketing team to support integrated campaign strategies.
About You:
- 3+ years of proven experience in CRM management and email marketing, with a strong focus on customer journeys and sales enablement.
- Hands-on experience with CRM systems (e.g., HubSpot, Salesforce, ActiveCampaign) and marketing automation platforms.
- Expertise in contact strategy optimisation and experience improving lead pick-up rates
- Strong knowledge of email marketing best practices, deliverability, and personalisation techniques.
- Experience in selecting and implementing tech tools to enhance email performance and customer engagement.
- Solid understanding of customer lifecycle management and behaviour-driven communications.
- Data-driven mindset with strong analytical skills and the ability to translate insights into action.
- Exceptional communication and collaboration skills — with a proven track record of working closely with cross-functional teams, particularly Sales.
- Passionate about delivering exceptional customer experiences through digital channels.
Bonus Points For:
- Experience working in international teams or across different regions.
- Background in the education or training sector.
- HTML/CSS skills for email design and troubleshooting.
- Familiarity with A/B testing and CRM-integrated reporting.
- Expertise in WhatsApp contact strategy.
Why Join Us?
- Be part of a collaborative and supportive team that cares about your development.
- Access ongoing training and professional development opportunities.
- Work closely with experienced marketing professionals
- Competitive annual leave entitlements — plus your Birthday off!
- Health Cash Plan — claim back towards essential healthcare services.
- Access to our benefits platform — discounts on retail, gym memberships, travel, and more.
- Student discount card for employees — with huge savings locally and nationally.
- Regular massages at work to help you unwind and recharge.
- Opportunity to make a positive impact — helping individuals achieve their career goals through education.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing
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Industries
Higher Education
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Customer Lifecycle & CRM Marketing Specialist employer: Learning People Global
Contact Detail:
Learning People Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Lifecycle & CRM Marketing Specialist
✨Tip Number 1
Familiarise yourself with the CRM systems mentioned in the job description, such as HubSpot or Salesforce. Having hands-on experience or even completing a short course on these platforms can give you an edge and show your commitment to the role.
✨Tip Number 2
Network with professionals in the marketing and CRM fields, especially those who have experience in customer lifecycle management. Engaging with them on platforms like LinkedIn can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in email marketing and customer engagement strategies. Being able to discuss recent developments or case studies during your interview can demonstrate your passion and knowledge in the field.
✨Tip Number 4
Prepare to showcase your analytical skills by bringing examples of how you've used data to optimise campaigns in the past. This will highlight your ability to translate insights into actionable strategies, which is crucial for this role.
We think you need these skills to ace Customer Lifecycle & CRM Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM management and email marketing. Use keywords from the job description to demonstrate that you meet the specific requirements of the Customer Lifecycle & CRM Marketing Specialist role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer engagement and your understanding of the customer lifecycle. Mention specific examples of how you've successfully managed CRM strategies or improved email campaign performance in previous roles.
Showcase Your Analytical Skills: In your application, emphasise your data-driven mindset and provide examples of how you've used analytics to optimise marketing campaigns. This is crucial for the role, so make it clear how your skills can contribute to Learning People's success.
Highlight Collaboration Experience: Since the role involves working closely with sales teams, include examples of past collaborations with cross-functional teams. This will demonstrate your ability to align marketing initiatives with sales objectives, which is key for this position.
How to prepare for a job interview at Learning People Global
✨Know Your CRM Tools
Familiarise yourself with the CRM systems mentioned in the job description, such as HubSpot or Salesforce. Be prepared to discuss your hands-on experience with these tools and how you've used them to optimise customer engagement.
✨Showcase Your Email Marketing Skills
Prepare examples of successful email marketing campaigns you've executed. Highlight your understanding of best practices, personalisation techniques, and how you’ve improved metrics like open rates and click-throughs.
✨Understand Customer Lifecycle Management
Demonstrate your knowledge of customer journeys and lifecycle management. Be ready to discuss strategies you've implemented to nurture leads and enhance customer experiences at various stages of their journey.
✨Emphasise Collaboration
Since the role involves working closely with sales teams, be prepared to share examples of how you've successfully collaborated with cross-functional teams in the past. Highlight your communication skills and ability to align marketing initiatives with sales objectives.
