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- Tasks: Own and optimise email, CRM, and customer lifecycle strategies to boost engagement.
- Company: Join Learning People, a leader in career-focused training transforming lives through education.
- Benefits: Enjoy flexible work options, competitive leave, health cash plans, and discounts on various services.
- Why this job: Be part of a dynamic team making a real impact in people's careers while developing your skills.
- Qualifications: 2-3 years in CRM management and email marketing; experience with CRM systems and data-driven strategies required.
- Other info: Work in a supportive environment with opportunities for ongoing training and professional growth.
The predicted salary is between 29000 - 35000 £ per year.
Customer Lifecycle & CRM Marketing Specialist
Join to apply for the Customer Lifecycle & CRM Marketing Specialist role at Learning People Global
Customer Lifecycle & CRM Marketing Specialist
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Join to apply for the Customer Lifecycle & CRM Marketing Specialist role at Learning People Global
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Location: Full time – 4 days per week in Hove Office, 1 day WFH optional
Salary: £34,000 – £40,000
About Us
At Learning People, we are passionate about transforming lives through industry-recognised, career-focused training. We help career changers and professionals unlock new opportunities in tech, project management, and beyond. Join a dynamic marketing team where innovation, customer engagement, and data-driven strategies are at the heart of what we do.
About The Role
We’re looking for an experienced Customer lifecycle Marketing Specialist to own and optimise our email, CRM, & customer lifecycle strategy and drive customer engagement at every stage of the journey. You will play a key role in sales enablement, working closely with our Sales teams across the UK, Australia, and New Zealand to ensure our communications directly improve commercial KPIs, namely our “lead-to-enrolment” metric (lead conversion rate).
You’ll manage and grow our CRM database, execute personalised and targeted email campaigns, and continuously optimise our contact strategies to improve customer experiences, increase pick-up rates, and drive performance. You will collaborate with sales on a variety of sales enablement activities that improve the conversion rate of our leads to sales.
Key Responsibilities
- Own and manage the CRM platform, ensuring data integrity, segmentation, and personalisation capabilities are fully leveraged.
- Develop and execute email marketing campaigns and automated workflows that nurture leads and drive customer engagement
- Design, test, and refine email templates to enhance deliverability, open rates, click-throughs, and conversion rate (we have in-house tools to support with template coding)
- Build strong relationships with Sales teams across the UK, Australia, and New Zealand to align CRM initiatives with sales objectives and enablement strategies.
- Develop and refine contact strategies to improve lead pick-up rates and overall customer experiences. Use data and insights to continuously optimise campaign performance and customer journey mapping (through activity like A/B testing)
- Implement new technologies and best practices to improve email performance, deliverability, and open rates.
- Ensure compliance with GDPR and data privacy regulations.
- Work with the Commercial Director and Sales Leads on activity that nurtures leads to the point of enrolment (sale), including customer webinars, newsletters, creating compelling Sales Toolkit emails, and helping to refine the prompts for our AI sales agent.
- Collaborate with the wider marketing team to support integrated campaign strategies, e.g. sending newsletters that link to SEO blog posts and social media accounts
About You
- 2-3 years of proven experience in CRM management and email marketing, with a strong focus on customer journeys, sales enablement, and extending customer lifecycles
- Hands-on experience with CRM systems (e.g., HubSpot, Salesforce, ActiveCampaign) and marketing automation platforms.
- Expertise in contact strategy optimisation and experience improving lead pick-up rates
- Strong knowledge of email marketing best practices, deliverability, and personalisation techniques.
- Experience in implementing the tools and best practice to enhance email performance and customer engagement.
- Solid understanding of customer lifecycle management and behaviour-driven communications.
- Data-driven mindset with strong analytical skills and the ability to translate insights into action.
- Exceptional communication and collaboration skills — with a proven track record of working closely with cross-functional teams, particularly Sales.
- Passionate about delivering exceptional customer experiences through digital channels.
Bonus Points For
- Experience working in international teams or across different regions.
- Background in the education or training sector.
- HTML/CSS skills for email design and troubleshooting.
- Familiarity with A/B testing and CRM-integrated reporting.
- Expertise in WhatsApp contact strategy.
Why Join Us?
- Be part of a collaborative and supportive team that cares about your development.
- Access ongoing training and professional development opportunities.
- Work closely with experienced marketing professionals
- Competitive annual leave entitlements — plus your Birthday off!
- Health Cash Plan — claim back towards essential healthcare services.
- Access to our benefits platform — discounts on retail, gym memberships, travel, and more.
- Student discount card for employees — with huge savings locally and nationally.
- Regular massages at work to help you unwind and recharge.
- Opportunity to make a positive impact — helping individuals achieve their career goals through education.
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Customer Lifecycle & CRM Marketing Specialist employer: Learning People Global
Contact Detail:
Learning People Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Lifecycle & CRM Marketing Specialist
✨Tip Number 1
Familiarise yourself with the CRM systems mentioned in the job description, like HubSpot or Salesforce. Having hands-on experience with these platforms will not only boost your confidence but also demonstrate your readiness to hit the ground running.
✨Tip Number 2
Showcase your understanding of customer lifecycle management by preparing examples of how you've optimised email campaigns in the past. Be ready to discuss specific metrics and results during your interview to highlight your impact.
✨Tip Number 3
Network with professionals in the education and training sector, especially those who have experience in CRM marketing. Engaging with industry peers can provide valuable insights and potentially lead to referrals for the role.
✨Tip Number 4
Brush up on your A/B testing knowledge and be prepared to discuss how you’ve used data to inform your marketing strategies. This will show that you have a data-driven mindset, which is crucial for this position.
We think you need these skills to ace Customer Lifecycle & CRM Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM management and email marketing. Use specific examples that demonstrate your ability to optimise customer journeys and improve lead conversion rates.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer engagement and data-driven strategies. Mention how your skills align with the responsibilities outlined in the job description, particularly your experience with CRM systems and email campaigns.
Showcase Your Analytical Skills: Include examples of how you've used data to drive decisions in previous roles. Highlight any experience with A/B testing or campaign performance optimisation, as these are key aspects of the role.
Demonstrate Collaboration Experience: Since the role involves working closely with sales teams, provide examples of successful collaborations in your past positions. Emphasise your communication skills and ability to work cross-functionally to achieve common goals.
How to prepare for a job interview at Learning People Global
✨Know Your CRM Tools
Familiarise yourself with the CRM systems mentioned in the job description, such as HubSpot or Salesforce. Be prepared to discuss your hands-on experience with these tools and how you've used them to optimise customer journeys.
✨Showcase Your Email Marketing Skills
Prepare examples of successful email marketing campaigns you've executed. Highlight your understanding of best practices, A/B testing, and personalisation techniques that have improved engagement and conversion rates.
✨Understand Customer Lifecycle Management
Demonstrate your knowledge of customer lifecycle management by discussing strategies you've implemented to nurture leads and enhance customer experiences. Use data-driven insights to back up your claims.
✨Emphasise Collaboration Experience
Since this role involves working closely with sales teams, be ready to share examples of how you've collaborated with cross-functional teams in the past. Highlight your communication skills and ability to align marketing initiatives with sales objectives.
