Field Marketing Manager EMEA

At Leapwork, we are at the center of the most important shift happening in enterprise software right now. AI is changing how software is built across every industry and every enterprise on the planet is racing to show what it actually delivered. We sit at that intersection, and what makes us different is the combination no one else brings: agentic, application agnostic, and deterministic by design across the full software delivery lifecycle. We are trusted by some of the world's most respected brands across financial services, pharma, manufacturing, and retail. Our platform spans agentic AI orchestration and proven visual automation across every application estate. Our AI Your Way™ approach means we amplify what enterprises already have rather than replacing it, meeting them where they are and moving at the pace the business demands. Backed by KKR, DN Capital, Salesforce Ventures, and Headline, we are scaling fast and the market opportunity in front of us is significant. If you want to do the best work of your career at a company where the product is genuinely mission critical to the enterprises that run the world, we would love to talk.

Location: London

Reports to: CMO

Role Overview

The Field Marketing Manager, EMEA supports pipeline generation and deal acceleration across the UK and Europe. This role executes regional campaigns and events aligned to sales priorities and revenue targets. You will work closely with Regional Sales Leaders, Account Executives, and Inside Sales Representatives to ensure marketing programs drive qualified pipeline and support active opportunities. You will also collaborate with the broader Marketing team, including Partner Growth, Product Marketing, and Growth Marketing, to align regional execution with messaging, demand programs, and partner initiatives. This is a high impact role with direct exposure to Sales leadership and global marketing leadership, with the opportunity to shape how Leapwork builds pipeline across EMEA and grow as the function scales.

What You Will Drive

• Regional Campaign Execution

• Execute integrated field marketing programs across priority EMEA markets
• Localize global campaigns in collaboration with Product Marketing and Growth Marketing
• Support account-focused initiatives aligned to Sales priorities

• Plan and manage regional events, executive roundtables, and sponsored conferences
• Support partner aligned programs in coordination with the Partner Growth team
• Ensure strong execution from planning through follow up

• Partner with Regional Sales Leaders and Account Executives on campaign priorities
• Coordinate with Inside Sales teams to support meeting creation and outreach tied to campaigns
• Ensure timely follow up to convert engagement into pipeline

• Track pipeline generated and influenced by regional programs
• Report on performance and identify areas for improvement
• Share insights with Product Marketing and Growth teams

Why This Role Matters

• You will directly contribute to pipeline generation across EMEA
• You will work closely with Sales and global marketing leadership
• You will execute programs that influence enterprise buying decisions
• You will play a key role in building and scaling the field marketing function in region
• You will have clear opportunities for growth as the team expands

What Success Looks Like

• Consistent contribution to regional pipeline generation
• Strong alignment with Sales and Inside Sales teams
• High quality execution across campaigns and events
• Clear visibility into pipeline impact

Requirements

• 3 to 6 years in B2B SaaS or enterprise software marketing, ideally in field, regional, or demand generation roles
• Proven experience planning and executing events, including trade-shows, hosted events, executive roundtables, and sponsored conferences
• Experience using events as a channel for pipeline generation and deal acceleration
• Strong understanding of pre-event planning and post event follow up to convert engagement into pipeline
• Experience working within Salesforce, including campaign tracking, reporting, and pipeline visibility
• Strong understanding of how pipeline is created, measured, and reported
• Experience working alongside Account Executives and Inside Sales teams in enterprise or mid market sales environments
• Experience marketing to enterprise technology buyers
• Demonstrated experience working across UK and European markets
• Ability to manage multiple programs, stakeholders, and timelines across regions
• Strong attention to detail and follow through

Why Leapwork?

We are on an exciting journey of global growth – and this is your chance to get onboard and contribute to digital transformation initiatives in a forward-thinking company, working with and learning from a talented and passionate team committed to innovation and excellence. By joining our team, you’ll become part of a fast-paced international environment where you can grow, challenge yourself, and do what inspires you. We work hard but have fun while doing it – and we believe that collaboration, social activities and celebration are keys to success.

Our five key principles capture the essence of what it means to be a part of our world-class team! They are integral to how we approach our work and one another, and they serve as a roadmap to our continued growth, development, achievements, and success.

• People First: Strong relationships with our customers, partners and team are the foundation of our success. We win by listening, understanding and offering empathy and respect to everyone we engage with. We are human and humane.
• Grow or Die: Standing still is not an option. We don’t just adapt to change – we drive it and are determined to push things forward. We challenge ourselves and others to keep learning, sharing ideas and find new ways to grow the business.
• Speed Matters: We act with intent and urgency - cutting complexity, seizing opportunities and delivering results, fast.