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- Tasks: Plan and execute engaging events to boost brand awareness and sales opportunities.
- Company: Leapwork is a leading AI-powered test automation platform, recognised by Microsoft for innovation.
- Benefits: Join a fast-paced international team with opportunities for growth and fun social activities.
- Why this job: Be part of a dynamic marketing team that values collaboration and creativity in a global environment.
- Qualifications: 5+ years in B2B Marketing or Event Management with strong organisational and analytical skills.
- Other info: Flexibility to travel up to 20% and a visionary mindset are essential.
The predicted salary is between 36000 - 60000 £ per year.
Leapwork is the leading global AI-powered visual test automation platform, empowering the world's largest enterprises to adopt, maintain and scale automation in less than 30 days. We have been identified by Microsoft as having an innovative, disruptive product which has led to a recent strategic partnership. At Leapwork, our Marketing Team designs and executes best-in-class events and experiences that establish Leapwork as a trusted advisor to the world’s largest organisations.
We are now seeking a dynamic and experienced Event Marketing Manager - EMEA who is a collaborative team player with big ideas and someone willing to dig in on any details necessary to ensure success. In a highly visible role, the ideal candidate will support our global calendar of third-party conferences and proprietary programs to enhance Leapwork’s brand awareness, foster lead engagements and create new sales opportunities.
Key responsibilities:- Planning and executing events from conception to completion, ensuring all logistical details are meticulously handled and the experience maximises engagement and value.
- Collaborating with marketing and sales to understand their business targets and strategise alignment with the company’s brand and messaging.
- Creating and managing event budgets, tracking expenses, and ensuring cost-effectiveness.
- Working in partnership with Procurement to negotiate contracts with vendors and service providers to optimise resources and secure all required InfoSec and Privacy approvals.
- Tracking return on investment, engagement and audience feedback to measure results, assess opportunities for improvement, and optimise future events for an exceptional attendee experience.
- Anticipating and mitigating potential risks related to events.
- Developing contingency plans and safety protocols to address unforeseen disruptions.
- 5 + years of experience in B2B Marketing or Event Management with a demonstrated ability to engage effectively with users and stakeholders.
- Capable of leading, creating, and presenting a long-term vision, and with a supporting strategy to achieve it.
- Equipped with a business focus and delivery approach that enables engagement across departments.
- Proven effectiveness in collaborating with cross-functional team members, approaching challenges with a solutions-oriented mindset.
- Energy, flexibility and aim to create real and measurable business results.
- Visionary mindset to align event goals and measurement of success with company business priorities and goals.
- Experience in executing integrated, ROI-driven Marketing and Lead Generation campaigns.
- Self-starter with outstanding organisational and time management abilities, keen attention to detail and thinking steps ahead in the process.
- A dedication to perfecting small details and exceeding user experience expectations.
- Previous close collaboration with Sales teams, demonstrating an understanding of how to support and accelerate their efforts.
- A data-driven mindset, with experience in analysing campaign results to derive actionable business recommendations and insights.
- Comfortability with multi-tasking, catering to various stakeholders, within a fast-paced work environment.
- Flexibility to travel up to 20% of the time.
Why Leapwork? We are on an exciting journey of global growth – and this is your chance to get onboard. By joining our team, you’ll become part of a fast-paced international environment where you can grow, challenge yourself, and do what inspires you. We work hard, but have fun while doing it – and we believe that collaboration, social activities and celebration are keys to success.
Our Leapwork principles:- Customer first: We listen to our customers, understand their pain points and focus on what matters to them.
- Lead from the front: Leading means guiding others towards the solutions to our challenges.
- Get it done: We make commitments, follow through and deliver work we’re proud of.
- Build excellence: We do our best work every day, holding ourselves and others to the highest standards.
- Respectfully different: We treat each other with respect, always. We’re different, not indifferent.
Event Marketing Manager - EMEA employer: Leapwork
Contact Detail:
Leapwork Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Event Marketing Manager - EMEA
✨Tip Number 1
Network with professionals in the event marketing space, especially those who have experience in B2B environments. Attend industry events and engage with potential colleagues to gain insights into the role and company culture.
✨Tip Number 2
Familiarise yourself with Leapwork's products and recent partnerships, particularly with Microsoft. Understanding their innovative approach will help you align your ideas with their brand messaging during discussions.
✨Tip Number 3
Prepare to discuss your previous experiences in managing events and how you tracked ROI and audience engagement. Be ready to share specific examples that demonstrate your ability to create successful, engaging events.
✨Tip Number 4
Showcase your collaborative skills by highlighting past experiences where you worked closely with sales and marketing teams. Emphasise your solutions-oriented mindset and how it contributed to achieving business goals.
We think you need these skills to ace Event Marketing Manager - EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing and event management. Focus on specific achievements that demonstrate your ability to engage stakeholders and manage successful events.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for event marketing and your understanding of Leapwork's mission. Mention how your skills align with their needs, particularly in planning and executing events that drive brand awareness.
Showcase Your Data-Driven Mindset: In your application, emphasise your experience with analysing campaign results and deriving actionable insights. This is crucial for the role, as Leapwork values a data-driven approach to measure event success.
Highlight Collaboration Skills: Demonstrate your ability to work collaboratively with cross-functional teams. Provide examples of how you've successfully partnered with sales and marketing teams to achieve common goals in previous roles.
How to prepare for a job interview at Leapwork
✨Know Your Events Inside Out
Familiarise yourself with Leapwork's past events and their outcomes. Be ready to discuss how you would enhance these experiences, focusing on engagement and value maximisation.
✨Align with Company Goals
Understand Leapwork's business priorities and how the marketing team supports them. Prepare examples of how your event strategies can align with these goals to drive brand awareness and lead generation.
✨Showcase Your Collaborative Spirit
Be prepared to discuss your experience working with cross-functional teams, especially sales and marketing. Highlight specific instances where your collaboration led to successful event outcomes.
✨Demonstrate a Data-Driven Mindset
Prepare to talk about how you've used data to analyse event success in the past. Discuss how you track ROI and audience feedback to improve future events, showcasing your analytical skills.
