Looking for a senior Digital PR strategic role where your ideas will shape big-brand campaigns and your leadership will make a real impact? This is your chance to join an award-winning agency on a maternity cover contract, bringing your Digital PR expertise to the forefront while leading a talented team.
The role
As Head of Digital PR Strategy, you’ll lead the Planning team and act as the strategic anchor — bringing clarity, rigour, and commercial sharpness to everything the agency delivers. From always‑on activity to campaign planning, you’ll shape channel strategies that drive results, while mentoring and managing two direct reports.
What you’ll be doing
- Lead strategy across digital PR, SEO, social media, influencer marketing and LLMs, working with senior leadership to push the agency proposition forward
- Act as senior client lead for SEO‑only accounts, while overseeing the Planning team’s delivery and performance
- Mentor Senior Strategists and freelance partners, ensuring the best ideas rise to the top
- Oversee and contribute to annual and quarterly planning for retained clients, setting KPIs and course‑correcting when needed
- Work with strategists to deliver full‑funnel audits and roadmaps for new clients
- Translate market and audience insights into campaign strategies
- Deliver elements of SEO deliverables or Audience Audits
What we’re looking for
- Agency experience: Proven senior‑level background within digital PR, marketing, or content agencies.
- Strategic channel planner: Senior‑level experience in digital PR, SEO, and social media (organic and paid), with the ability to shape integrated strategies across owned and earned channels.
- SEO expertise: A solid understanding of SEO fundamentals and how they connect to wider digital PR and content strategies.
- Project leadership & client service: Strong skills in managing multiple accounts and complex workstreams, with the ability to keep projects on track while building trusted client relationships.
- Team leadership: Experience managing and developing direct reports.
- Analytical edge: Confident in translating data and insights into clear, actionable recommendations.
- Technical know‑how: Hands‑on experience with tools such as Google Analytics, Google Search Console, Tag Manager, Ahrefs, Screaming Frog, and social ads managers.
About the agency
Independent and award‑winning, this Oxford‑based agency blends bold storytelling with digital expertise across PR, SEO, social, influencer marketing and content. With over 20 years’ experience, they help brands cut through the noise with campaigns that make headlines and drive measurable impact. Curious, creative and collaborative, they champion initiative, back great ideas, and celebrate the people behind the work.
What’s on offer
- Contract: 6‑month maternity cover, with the potential to continue on a monthly rolling basis
- Salary: up to £60K DOE (pro rata). Open to full‑time or part‑time (either 3 full days or 5 shorter, school‑hours days)
- Location: Oxford with hybrid working
- Benefits: 25 days holiday (pro rata) + your birthday off, 5% pension contributions, health cash plan (optical, dental, chiropractic), life insurance, access to the YCN learning platform, plus all‑day snacks and regular socials
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StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital PR – Maternity cover – Nr. Oxford – Hybrid working
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like LeapTalent, incorporated are looking for when hiring for a Head of Digital PR – Maternity cover – Nr. Oxford – Hybrid working.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to LeapTalent, incorporated for the Head of Digital PR – Maternity cover – Nr. Oxford – Hybrid working, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at LeapTalent, incorporated as a Head of Digital PR – Maternity cover – Nr. Oxford – Hybrid working, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out LeapTalent, incorporated’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of Digital PR – Maternity cover – Nr. Oxford – Hybrid working.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at LeapTalent, incorporated, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with LeapTalent, incorporated's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at LeapTalent, incorporated. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at LeapTalent, incorporated
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that LeapTalent, incorporated uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at LeapTalent, incorporated. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
