At a Glance
- Tasks: Lead growth marketing strategies and build a high-performance team to drive global expansion.
- Company: Join Leapsome, an innovative AI-powered HR platform transforming the future of work.
- Benefits: Enjoy competitive pay, equity, 30 vacation days, and comprehensive health care.
- Other info: Be part of a diverse team that values impact, speed, and open communication.
- Why this job: Shape the future of HR while working in a dynamic, supportive environment.
- Qualifications: Proven leadership in growth marketing with a focus on B2B SaaS and AI integration.
Leapsome is the AI-powered people platform revolutionising HR for modern teams. Leapsome drives HR excellence and empowers high-performing teams by automating, connecting, and simplifying every HR process across the employee lifecycle — from onboarding and performance management to engagement and development. Our purpose is to make work fulfilling for everyone, and our vision is to reshape the future of work by being the leading People platform for HR excellence and high-performing teams.
Your Opportunity:
Leapsome is looking for a Head of Growth & Lifecycle to architect and lead the engine behind our next stage of global expansion. Reporting to the VP of Marketing, you will join the Marketing Leadership Team to own the strategy and execution of our high-stakes demand engine. Today 95% of revenue is marketing led, and we’re looking for the leader to continue to lead and scale the function accountable for Sales Accepted Opportunities (SAOs), qualified pipeline, and customer expansion revenue.
You are a high-output, low-ego operator who leads with clarity, urgency, and empathy. You possess the high agency required to materially shift the growth trajectory of a category-defining company across North America and EMEA. You aren’t just an observer of the AI revolution; you are bullish on its potential to enhance human creativity and efficiency.
This is a unique opportunity to shape global strategy while staying close to the execution of our demand engine across North America and EMEA. You will bridge the gap between initial acquisition and long-term customer retention, ensuring our marketing tactics match our expanding vision as a comprehensive HR platform.
What are your responsibilities?
- Architect the AI-augmented Growth Engine: Reimagine marketing for the AI era by building automated, scalable growth loops across our entire tech stack to supercharge efficiency, velocity, and ROI.
- Own the Revenue & Pipeline Mandate: Take full accountability for the predictable delivery of Sales Accepted Opportunities (SAOs) and qualified pipeline.
- Design Market-Focused GTM: Lead go-to-market strategies tailored to SMB and Mid-Market segments, driving brand awareness and measurable revenue success in a competitive space.
- Master the Full Buyer Journey: Bridge the gap between initial acquisition and customer expansion.
- Partner for GTM Excellence: Collaborate closely with Sales, Product, and Customer Success to align marketing initiatives with roadmap priorities.
- Lead and Empower a High-Performance Team: Mentor and grow a high-performing team of growth experts, fostering a culture centered on performance, accountability, and continuous improvement.
Who are we looking for?
- Significant leadership experience in growth marketing, demand generation, or lifecycle leadership in high-growth B2B SaaS.
- Proven track record owning pipeline or revenue outcomes, not just lead generation.
- Experience scaling full-funnel growth programs across paid, organic, website/CRO, and lifecycle marketing.
- Hands-on AI fluency and experience in successfully embedding AI tools and agents into marketing workflows.
- Deep understanding of modern growth metrics, attribution models, and experimentation frameworks.
- Experience managing multi-million marketing budgets.
- Strong partnership with Sales, RevOps, Product Marketing, Brand & Community, Partnerships & Field, Customer Success and executive stakeholders.
- Leadership experience building and scaling high-performing growth teams.
- A builder mentality with high agency and strong execution instincts.
- Curiosity about buyer behaviour and a strong instinct for what improves conversion.
Benefits:
- Competitive pay and equity: Competitive salary plus a pre-IPO equity package.
- Vacation: 30 vacation days a year, plus public holidays.
- Health care: Comprehensive medical, dental, vision, and life and disability insurance.
- Pre-tax saving accounts: Access to create and contribute to various savings accounts.
- Parental leave: 100% paid parental leave.
- Hybrid and flexible work: Spend 2 days a week with the team in our NYC office.
- Sponsored lunch: Lunch is provided in the office every Tuesday and Thursday.
- Work-from-home stipend: A one-time $1,000 stipend to set up your home workspace.
- Learning and development: Grow your skills with a $2,000 annual development budget.
- Financial wellness: Employer-sponsored 401(k) and access to a financial wellness platform.
- Mental health: Access to therapy sessions and company workshops on mindfulness.
- ClassPass: Employer-sponsored account with 26 credits per month.
- Work from anywhere in the US: Option to work remotely within the US for up to 60 days per year.
- Impact: Join a fast-growing HR platform trusted by over 2,000 companies worldwide.
- Culture: A diverse, international team that values open feedback and celebrates wins.
- Monthly team activities: Join Feierabend, a monthly budget to get-together in New York.
This role is based in New York City and the salary range for this position is $200,000 - $260,000 USD + Bonus + Equity.
Leapsome aims to pay generously and fairly. If the listed range isn’t working for your situation, please tell us early in the process.
Leapsome’s values include impact, speed, ownership without egos, and candid communication.
If you’re excited to be part of Leapsome, just send us your CV. A cover letter isn’t necessary, but we’d appreciate a brief answer to these questions: Why Leapsome? Why you?
Help us make work fulfilling for everyone!
Head of Growth Marketing and Lifecycle (NYC or Berlin) in Lincoln employer: LeapSome
Leapsome is an exceptional employer that prioritises employee growth and well-being, offering a competitive salary and equity package alongside generous benefits such as 30 vacation days, comprehensive healthcare, and a strong focus on learning and development. With a vibrant work culture in New York City, employees enjoy a hybrid work model, regular team activities, and the opportunity to shape the future of HR through innovative AI-driven solutions. Join us to be part of a diverse team that values impact, speed, and open communication, all while making work fulfilling for everyone.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth Marketing and Lifecycle (NYC or Berlin) in Lincoln
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LeapSome and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LeapSome are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LeapSome on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LeapSome. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Growth Marketing and Lifecycle (NYC or Berlin) in Lincoln
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LeapSome. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LeapSome:Show us that you’ve done your homework! In your application, briefly mention what you admire about LeapSome’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LeapSome
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LeapSome will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LeapSome, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
