Overview
In this role you will architect and lead Leapsome’s AI-augmented growth engine to scale global demand, pipeline, and customer expansion. You’ll own GTM strategy for SMB and Mid-Market segments and collaborate with Sales, Product, and Customer Success to align initiatives with our HR platform mission. You will build lifecycle programs to maximize long-term adoption and value, while developing a high-performance growth team. This is a chance to shape growth at a category-defining company and drive revenue in North America and EMEA.
Pay / Benefits
- Hybrid work model
- Flexible hours
- 30 vacation days per year
- Parental leave (up to 6 weeks paid)
- Competitive salary and pre-IPO equity
- Health care plans
Responsibilities
- Architect the AI-augmented growth engine across the tech stack to boost efficiency, velocity, and ROI
- Own revenue and pipeline mandate: ensure predictable SAOs and qualified pipeline
- Design market-focused GTM strategies for SMB and Mid-Market segments
- Lead lifecycle programs to unlock upsell opportunities and drive platform adoption
- Collaborate with Sales, Product, and Customer Success to align marketing with roadmap priorities
- Lead and empower a high-performance growth team with a culture of accountability and continuous improvement
Key requirements
- Significant leadership experience in growth marketing, demand generation, or lifecycle leadership in high-growth B2B SaaS
- Proven track record owning pipeline or revenue outcomes
- Experience scaling full-funnel growth programs across paid, organic, website/CRO, and lifecycle marketing
- Hands-on AI fluency and experience embedding AI tools into marketing workflows
- Deep understanding of modern growth metrics, attribution models, and experimentation frameworks
- Experience managing multi-million marketing budgets
- Strong cross-functional partnership with Sales, RevOps, Product Marketing, Brand & Community, Partnerships & Field, Customer Success and exec stakeholders
- Leadership experience building and scaling growth teams
- builder mentality with high agency
- curiosity about buyer behavior
- strong execution instincts
- AI-augmented marketing
- predictive lead scoring
- intent-driven prospecting
Head of Growth Marketing and Lifecycle (NYC or Berlin) employer: LeapSome
Leapsome is an exceptional employer that prioritises employee growth and well-being, offering a competitive salary, generous equity options, and a comprehensive benefits package including 30 vacation days and extensive health care coverage. With a vibrant work culture that values diversity, open feedback, and continuous learning, employees are empowered to thrive in a collaborative environment while contributing to the innovative AI-powered people platform that is reshaping HR practices globally. Join us in New York City, where you can enjoy a hybrid work model, engaging team activities, and the opportunity to make a meaningful impact on the future of work.
