At a Glance
- Tasks: Lead social media strategies and audits for top clients while innovating across platforms.
- Company: Join an award-winning digital PR agency known for creativity and collaboration in Oxford.
- Benefits: Enjoy hybrid working, 25 days holiday plus your birthday off, and a health cash plan.
- Other info: Relocation support available and access to learning platforms for continuous growth.
- Why this job: Make a real impact with creative freedom and a supportive team in a dynamic environment.
- Qualifications: Senior-level experience in social strategy with expertise in TikTok, YouTube, and influencer marketing.
The predicted salary is between 36000 - 60000 € per year.
If you’re a social media strategist who thrives on turning insights into scroll-stopping ideas — and you’re just as comfortable building multi-channel plans as you are analysing results — this is the role for you. You’ll lead high-impact, integrated strategies for a standout client roster, with the creative freedom to test, learn, and innovate. It’s your chance to step into a senior role with real influence, where strategy comes first and delivery is supported by a talented comms team.
About the role
You’ll be the go-to expert on all things social - across both paid and organic - developing insight-led strategies that drive visibility, engagement, and performance. You’ll lead client audits, set clear KPIs and measurement frameworks, and create channel strategies rooted in customer behaviour. Across LinkedIn, Meta, TikTok and YouTube, you’ll also bring knowledge of influencer marketing, and a working understanding of SEO. Day-to-day content creation is handled by the comms team, so your focus is firmly on client growth, strategic development, and innovation. You’ll also oversee the agency’s own social channels, keeping them fresh, relevant and aligned with their ambitious brand.
What you’ll be doing
- Own and develop organic and paid social strategies across key platforms
- Lead social audits, set objectives and build integrated channel strategies
- Define KPIs, track performance, and use data to inform ongoing optimisation
- Collaborate with the wider team to embed influencer activity into social plans
- Present strategies, costings and performance updates to clients
- Oversee the agency’s own social content and positioning
- Act as a strategic lead and mentor to junior team members
- Stay ahead of platform trends and help evolve the agency’s social offering
- Contribute to wider integrated campaigns across social, PR and SEO
What you’ll need
- Senior-level experience in social strategy, ideally from an agency environment
- Deep expertise across paid and organic social – especially TikTok, YouTube, Meta, LinkedIn and Instagram
- Strong understanding of influencer marketing and how to incorporate it effectively
- Confident with data, KPIs and using analytics to drive decision-making
- Knowledge of SEO fundamentals and how they complement social efforts
- An audience-first mindset – skilled at profiling, segmentation and customer journeys
About the agency
This independent, award-winning digital PR agency is based in Oxford and known for blending bold storytelling with sharp digital strategy. With over 20 years of experience in media relations, SEO and social, they work with a host of big-name brands. Their culture is grounded in curiosity, creativity and collaboration — they champion initiative, back great ideas, and celebrate the people behind the work. From headline-grabbing digital PR campaigns to game-changing social content, they know how to make noise in all the right ways.
What’s on offer; Salary £45–50K DOE; Hybrid working; Relocation support available; 25 days holiday + your birthday off, holiday increases with tenure; 5% pension contributions; Health cash plan, life insurance, Audible membership; Cycle to work and EV salary sacrifice scheme; Access to the YCN learning platform; Loads of snacks, great socials, and an annual agency trip.
Sound like your kind of role? Apply now for the full job spec and a confidential chat, with support throughout the recruitment process.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Strategist in Oxford
✨Tip Number 1
Familiarise yourself with the latest trends and updates on social media platforms like TikTok, YouTube, Meta, and LinkedIn. Being able to discuss recent changes or features during your interview will show that you're proactive and knowledgeable about the industry.
✨Tip Number 2
Prepare to showcase your analytical skills by bringing examples of how you've used data to inform social strategies in the past. Highlighting specific KPIs you've set and how you tracked performance can demonstrate your expertise and strategic mindset.
✨Tip Number 3
Network with professionals in the social media space, especially those who have experience in influencer marketing. Engaging with them can provide insights into best practices and may even lead to referrals or recommendations for the role.
✨Tip Number 4
Showcase your leadership skills by discussing any mentoring or team collaboration experiences you've had. This role involves acting as a strategic lead, so demonstrating your ability to guide and inspire others will be crucial.
We think you need these skills to ace Social Media Strategist in Oxford
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your senior-level experience in social strategy, particularly in agency environments. Emphasise your expertise across key platforms like TikTok, YouTube, Meta, and LinkedIn.
Craft a Compelling Cover Letter:In your cover letter, showcase your understanding of influencer marketing and how you can incorporate it into social strategies. Mention specific examples of past successes to demonstrate your capability.
Highlight Data-Driven Achievements:When detailing your previous roles, focus on your ability to define KPIs and track performance. Use metrics to illustrate how your strategies have driven visibility, engagement, and performance.
Showcase Your Creative Thinking:Since the role involves innovation and creative freedom, include examples of how you've tested and learned from past campaigns. Discuss any unique strategies you've implemented that led to successful outcomes.
How to prepare for a job interview at Leap Talent
✨Showcase Your Strategic Thinking
Prepare to discuss your approach to developing social media strategies. Be ready to share specific examples of how you've turned insights into actionable plans, and how those plans have driven engagement and performance.
✨Demonstrate Data Savvy
Since the role requires a strong understanding of KPIs and analytics, come equipped with examples of how you've used data to inform your decisions. Highlight any tools or methodologies you’ve employed to track performance and optimise strategies.
✨Stay Ahead of Trends
Familiarise yourself with the latest trends in social media, especially on platforms like TikTok, YouTube, and LinkedIn. Be prepared to discuss how you would incorporate these trends into your strategies and keep the agency's social content fresh and relevant.
✨Emphasise Collaboration Skills
This role involves working closely with a comms team and mentoring junior members. Share experiences that demonstrate your ability to collaborate effectively and lead teams, as well as how you’ve integrated influencer marketing into social plans.
