At a Glance
- Tasks: Design and execute performance marketing campaigns across digital channels to boost brand visibility.
- Company: Join Leaf, a dynamic marketing team in Newcastle upon Tyne.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative team atmosphere with a focus on continuous learning and development.
- Why this job: Make a real impact with innovative strategies in a fast-paced environment.
- Qualifications: 3+ years in performance marketing with strong analytical and communication skills.
The predicted salary is between 40500 - 49500 £ per year.
Performance Marketing Strategist at Leaf.
About the role Leaf is seeking a skilled Performance Marketing Strategist to join our dynamic team in Newcastle upon Tyne.
This full-time position is ideal for a marketing professional who thrives in a fast-paced environment and is passionate about driving measurable results through innovative marketing strategies.
In this role, you will be responsible for developing and executing performance marketing campaigns that enhance our brand visibility and drive customer acquisition.
- Key facts
- Engagement: Full-time
What you'll do
- - Design and implement comprehensive performance marketing strategies across various digital channels, including search engines, social media, and display advertising.
- - Analyze campaign performance metrics and provide actionable insights to optimize ongoing and future marketing efforts.
- - Collaborate with cross-functional teams, including creative, product, and sales, to ensure alignment on marketing objectives and messaging.
- - Manage budgets for performance marketing campaigns, ensuring effective allocation of resources to maximize ROI.
- - Conduct market research to identify trends, competitor strategies, and customer preferences that inform marketing initiatives.
- - Utilize A/B testing and other experimental methodologies to refine ad creatives and targeting strategies for improved performance.
- - Monitor and report on key performance indicators (KPIs) to track the success of campaigns and present findings to stakeholders.
- - Stay updated on industry best practices and emerging technologies to maintain a competitive edge in performance marketing.
- - Develop and maintain relationships with external partners, including advertising platforms and agencies, to enhance campaign effectiveness.
- - Create compelling ad copy and visuals that resonate with target audiences and drive engagement.
- - Lead training sessions for team members on performance marketing tools and techniques to foster a culture of continuous learning.
- - Participate in brainstorming sessions to generate innovative ideas for new campaigns and marketing initiatives.
Requirements
- - A minimum of 3 years of experience in performance marketing or a related field, with a proven track record of driving successful campaigns.
- - Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
- - Proficiency in digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, and analytics software.
- - Excellent communication skills, both written and verbal, with the ability to present ideas clearly and persuasively.
- - Experience with SEO and SEM strategies, as well as familiarity with conversion rate optimization techniques.
- - Ability to work independently and collaboratively in a team-oriented environment, managing multiple projects simultaneously.
- Nice to have
- - Experience in e-commerce or a related industry, with a solid understanding of customer journey mapping.
- - Knowledge of marketing automation tools and CRM systems to streamline campaign management.
- - Familiarity with graphic design software, such as Adobe Creative Suite, to assist in creating marketing materials.
- - Previous experience managing a marketing budget and optimizing spend across channels.
- - Certification in Google Ads or other relevant digital marketing credentials.
Skills & tools
The ideal candidate will be proficient in various digital marketing tools, including Google Analytics, SEMrush, and Hub Spot.
Familiarity with social media management platforms and email marketing software is also beneficial.
Strong skills in data analysis, project management, and creative problem-solving are essential for success in this role.
Practical notes
This position is based in Newcastle upon Tyne, and candidates must be eligible to work in the UK.
The salary for this role will be competitive and commensurate with experience.
Leaf is committed to fostering a diverse and inclusive workplace, and we encourage applications from individuals of all backgrounds.
Join Leaf as a Performance Marketing Strategist and play a pivotal role in shaping our marketing efforts to drive growth and engagement.
If you are a results-oriented marketer with a passion for performance-driven strategies, we would love to hear from you!
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Performance Marketing Strategist employer: Leaf
Leaf is an exceptional employer that champions a remote-first work culture, allowing you to balance your professional and personal life while collaborating with a diverse team of experts. With a strong focus on employee growth, we offer continuous learning opportunities and the chance to lead impactful marketing strategies for a dynamic portfolio of ecommerce clients. Join us to be part of a supportive environment that values innovation and results, making every day a rewarding experience.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Strategist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Leaf and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Leaf are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Leaf on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Leaf. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Strategist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Leaf. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Leaf:Show us that you’ve done your homework! In your application, briefly mention what you admire about Leaf’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Leaf
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Leaf will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Leaf, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
