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- Tasks: Lead performance marketing strategies for eCommerce clients and optimise campaigns across major platforms.
- Company: Join Leaf, a forward-thinking performance marketing agency with a collaborative culture.
- Benefits: Remote-first work environment, competitive salary, and opportunities for professional growth.
- Other info: Dynamic team focused on learning, testing, and continuous improvement.
- Why this job: Shape the future of performance marketing while managing significant budgets for high-growth brands.
- Qualifications: 5+ years in client-facing paid media roles with strong analytical skills.
The predicted salary is between 50000 - 60000 £ per year.
About Leaf 🚀 At Leaf, our Performance Marketing team is central to the success of our clients’ businesses. We manage significant budgets, and the decisions we make directly impact growth, profitability, and long-term scalability. We’re not just media buyers—we’re strategic thinkers and problem-solvers. We challenge assumptions, test relentlessly, and continuously refine how performance marketing should work across platforms. We also don’t tolerate inefficiency. If something is repetitive or manual, we look for ways to improve, automate, or rethink it entirely. Curiosity, ownership, and collaboration are at the heart of how we operate.
The Role
We’re looking for a Performance Marketing Strategist to lead strategy and execution across a portfolio of eCommerce clients. This is a senior, client-facing role where you’ll:
- Own performance outcomes across accounts
- Build and execute full-funnel paid media strategies
- Act as a strategic partner to clients, not just an operator
You’ll work closely with internal teams across creative, data, and technical to deliver best-in-class performance.
What You’ll Be Doing
Strategy & Planning- Develop full-funnel media strategies across Google & Meta (prospecting, scaling, retention)
- Build and manage multi-channel media plans aligned to revenue, ROAS, and growth targets
- Identify opportunities to scale spend efficiently while maintaining profitability
- Lead forecasting, budget allocation, and scenario planning
- Oversee and optimise campaigns across Google Ads & Meta Ads
- Continuously improve performance through testing frameworks (creative, audiences, landing pages)
- Drive reductions in CPA and improvements in conversion rates
- Stay ahead of platform changes, trends, and best practices
- Act as the primary point of contact for clients
- Lead client calls, performance reviews, and strategic discussions
- Translate complex performance data into clear, actionable insights
- Build strong, trust-based relationships with stakeholders
- Work with creative teams on ad concepts, messaging, and testing roadmaps
- Technical teams on tracking, attribution, and data integrity
- Data teams on reporting and insights
- Contribute to improving Leaf’s cross-platform marketing methodology
Essential Criteria
- Based in the UK
- 5+ years experience in a senior, client-facing paid media role
- Building and executing full-funnel campaigns on Google & Meta
- Working within a performance marketing agency
- Managing eCommerce brands spending £50k+ per month
What We’re Looking For
- Strong strategic thinker with a commercial mindset
- Confident managing client relationships and expectations
- Deep understanding of eCommerce growth levers
- Highly analytical and comfortable working with data
- Proactive, curious, and constantly testing new ideas
- Able to balance big-picture strategy with hands-on execution
- Clear communicator who can simplify complexity
Our Stack
- Marketing Platforms: Google Ads, Meta Ads, TikTok, Pinterest, Snapchat, Amazon Ads
- Data & Analytics: Google Analytics, Looker, Data Studio, Excel/Sheets, Shopify
- Tracking & Technical: Google Tag Manager, Meta Pixel, Google Tag, Merchant Center
- Internal Tools: Leaf Grow, Slack, Notion, G-Suite
How We Work
- Remote-first, highly collaborative team
- Daily check-ins and regular client communication
- Monthly retrospectives to improve performance and processes
- Strong culture of learning, testing, and iteration
- Close collaboration across marketing, product, and engineering
Why This Role at Leaf
- You’ll own strategy, not just execution
- You’ll work with serious eCommerce budgets and high-growth brands
- You’ll be part of a team that challenges how performance marketing is done
- You’ll have the opportunity to shape processes, frameworks, and ways of working
How to Apply
Submit your application with:
- Your CV
- Salary expectations
- A short summary of your experience managing £50k+ monthly budgets
- Examples of campaigns or accounts you’ve scaled
- Please provide 3 references
Performance Marketing Strategist (UK) in Newcastle upon Tyne employer: Leaf
Contact Detail:
Leaf Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Strategist (UK) in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. This will help you stand out during interviews and give potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their performance marketing strategies and come ready with ideas on how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Performance Marketing Strategist (UK) in Newcastle upon Tyne
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Performance Marketing Strategist role. Highlight your experience with eCommerce brands and managing significant budgets, as this is what we’re looking for!
Showcase Your Success: In your application, include specific examples of campaigns you've scaled and the results achieved. We love seeing how you’ve driven performance and growth in previous roles.
Be Clear and Concise: When writing your summary, keep it clear and to the point. We want to see your experience managing £50k+ monthly budgets without any fluff—just the facts!
Use Our Website to Apply: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Leaf
✨Know Your Numbers
Before the interview, brush up on your performance marketing metrics. Be ready to discuss how you've managed budgets over £50k and the results you've achieved. This shows you understand the financial impact of your strategies.
✨Showcase Your Strategic Thinking
Prepare examples of full-funnel campaigns you've executed on Google and Meta. Highlight your role in developing strategies that drove growth and profitability. This will demonstrate your ability to think beyond just media buying.
✨Be Client-Centric
Since this role involves client leadership, think about how you've built strong relationships with clients in the past. Be ready to share specific instances where you translated complex data into actionable insights for them.
✨Stay Ahead of Trends
Research the latest trends in performance marketing and be prepared to discuss how you've adapted to changes in platforms like Google Ads and Meta Ads. Showing your curiosity and proactive approach will resonate well with the team.