At a Glance
- Tasks: Lead and develop a high-performing Paid Media team to drive growth and client success.
- Company: Join Leadly, a dynamic team focused on winning together without corporate nonsense.
- Benefits: Competitive salary with uncapped bonuses, hybrid work, and a supportive culture.
- Other info: Be part of a people-first culture that values resilience, work ethic, and teamwork.
- Why this job: Make a real impact in a fast-paced environment while growing your leadership skills.
- Qualifications: Proven leadership experience in paid media and strong commercial acumen required.
The predicted salary is between 65000 - 90000 £ per year.
Base pay range Head of Paid Media Hybrid (Manchester, 2 days per week) | £65,000 + uncapped bonus, OTE 90,000+ Who We Are At Leadly, we’re not here to be average, we’re here to win… together.
We move fast, back each other and show up with the kind of energy that comes from people who genuinely care about doing great work.
No egos, no corporate nonsense, no clock-watchers.
Just a team of sharp, gritty, ambitious humans who want to build something special.
What We Value (the stuff CVs can’t really show): Resilience: Things move quickly here, and not every day is a 10/10.
We want people who can take feedback, bounce back, and keep driving.
Work
Ethic: Not “work more hours” - but show up with pride in your craft.
Bring your best.
Own your outcomes.
Hunger: You don’t need someone to light a fire under you.
You’ve already got one.
Discipline: Do what you say you’ll do.
Keep standards high.
Be someone the team can rely on.
Loyalty + Team
First: We grow people.
We back each other.
We win as a team and lose as a team.
Instinct and strong understanding of how Meta complements the mix.
Proven leadership experience; managing a team of Media Buyers, delegating workloads, running PDRs, and driving performance.
Strong commercial acumen; connects spend to revenue, margins, and client growth.
Ability to balance hands‑on optimisation with strategic oversight.
A people‑first mindset; you coach, empower, and set standards, not just manage workloads.
Excellent communication and client‑facing confidence.
Lead, Manage, and Develop the Paid Media Team Line‑manage and mentor a team of Media Buyers, run PDRs, set goals and build personal development plans that elevate capability and confidence.
Delegate workloads strategically based on strengths, priorities, and performance.
Oversee all day‑to‑day team operations; from workload management to performance and quality control.
Build and enforce QA processes, test frameworks and playbooks to drive accountability and consistent excellence.
Act as the team’s escalation point, supporting with troubleshooting, strategy direction, and client alignment.
Own Strategy and Performance Lead Google first paid media strategy, across Search, PMax, You Tube, and Display, to deliver predictable, scalable growth for B2B and lead‑gen clients.
Oversee Meta Ads as a secondary but strategic channel for awareness, retargeting, and creative testing.
Translate business goals into actionable paid media plans, budgets, and forecasts.
Build robust testing roadmaps (audiences, creatives, bidding, LPs) that drive continuous improvement and data‑led decisions.
Ensure KPIs; CPL, CPD, ROA and pipeline quality are met or exceeded across the board.
Be a Data‑Driven Operator Stay hands‑on enough to guide, review and audit campaigns for performance and structure.
Use insights and analytics to drive optimisations, identify opportunities, and inform strategic shifts.
Partner with Creative, e CRM and Client Services to deliver integrated, full‑funnel campaigns that convert.
Own Client Outcomes and Relationships Lead client strategy calls and Quarterly Roadmaps, translating complex performance data into clear, commercial insights.
Work closely with the account managers to align paid media with wider marketing goals.
Act as a trusted advisor to senior client stakeholders: proactive, consultative, and outcome‑focused.
If This Sounds Like You… And if you read all that and thought “yep, that’s me,” then we’d love to speak to you.
Hit apply.
Bring your ambition.
We’ll bring the opportunity.
Seniority level Director Employment type Full‑time Job function Marketing and Sales Industries Advertising Services Referrals increase your chances of interviewing at Leadly by 2x Get notified about new Head of Performance jobs in Manchester Area, United Kingdom . #J-18808-Ljbffr
We’re Hiring: Head of Performance employer: Leadly
Leadly is an exceptional employer that fosters a collaborative and innovative work culture in the vibrant city of Manchester. With a strong emphasis on personal development, employees benefit from hybrid working arrangements, comprehensive benefits, and the chance to lead impactful growth initiatives in a dynamic environment. Join us to be part of a team that values your contributions and supports your career advancement.
