At a Glance
- Tasks: Manage and optimise Google Ads campaigns to drive lead quality and ROI.
- Company: Join Leadly, a fast-growing agency with big plans for the future.
- Benefits: Up to £38,000 base salary, uncapped bonuses, hybrid working, and extra holidays.
- Other info: Supportive team culture with opportunities for personal growth and development.
- Why this job: Make a real impact on performance and earn based on your results.
- Qualifications: 3-4 years of Google Ads experience and a data-driven mindset.
The predicted salary is between 30000 - 38000 £ per year.
This range is provided by Leadly. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range Up to £38,000 base + uncapped performance bonus | OTE £65,000.
Why Leadly? At Leadly, we build paid media engines that scale. You’ll work on high-spend, lead-generation accounts across Google Search, backed by strong strategy, clean data, and a team that actually knows how to win.
- Strong base salary + uncapped performance bonus (paid monthly)
- Clear progression and real ownership of accounts
- A fast-growing agency with big plans for 2026 (and beyond)
- An environment built for high performers to thrive — no micromanagement, no politics
If you’re driven by results, love optimisation, and want your performance to directly impact your earnings and progression, you’ll fit right in.
The Role: We’re hiring a Paid Search Specialist to manage and scale Google Ads campaigns across Search (and Performance Max where relevant). You’ll work closely with Paid Media Leads, Account Managers, and Creative to drive lead quality, volume, and ROI for multiple brands. This is a hands‑on role for someone who enjoys being deep in the data, refining structure, testing strategy, and improving performance week after week.
What You’ll Be Doing:
- Build, manage, and optimise Google Ads campaigns across Search (and PMax).
- Structure and refine accounts to improve efficiency, quality score, and scale.
- Test keywords, ad copy, bidding strategies, and landing page performance.
- Analyse performance daily, identifying trends and optimisation opportunities.
- Own budgets, forecasts, and performance against CPL and lead quality targets.
- Work with internal teams to align paid search with landing pages and conversion paths.
- Stay up to date with Google Ads updates, best practices and policy changes.
- Contribute to wider testing, optimisation, and growth discussions across the paid media team.
What We’re Looking For:
- 3–4 years of hands‑on Google Ads experience (Search essential).
- Proven success scaling lead generation campaigns.
- Strong understanding of account structure, keyword strategy, bidding, and attribution.
- Confident working with data and making performance-led decisions.
- Experience using tools such as Google Analytics, GA4, Tag Manager, or similar.
- A proactive mindset — you test, learn and optimise continuously.
- Someone hungry, accountable and commercially minded.
Why Join Leadly?
- Up to £38,000 base salary + uncapped performance bonus (OTE £65,000+)
- Hybrid working: 2 days per week in our central Manchester Work.Life office
- Structured onboarding and a tailored personal development plan
- Good Vibes Days - fully paid days off focused on wellbeing, growth and team connection
- Extra holidays for service milestones plus your birthday off
- A supportive, ambitious team where ideas get tested and people are trusted to do great work
If you’re ready to own performance, scale Google Ads, and be rewarded for results — apply now. Bring the hunger. We’ll bring the opportunity.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Advertising Services
Paid Search Specialist (Google Ads) in Manchester employer: Leadly
At Leadly, we pride ourselves on being an exceptional employer, offering a competitive salary of up to £38,000 plus uncapped performance bonuses, all within a vibrant and supportive work culture in the heart of Manchester. Our commitment to employee growth is evident through structured onboarding, tailored development plans, and unique benefits like Good Vibes Days for wellbeing, ensuring that our team thrives both personally and professionally. Join us to take ownership of your work in a fast-growing agency where your results directly impact your career progression and earnings.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Search Specialist (Google Ads) in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Leadly and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Leadly are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Leadly on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Leadly. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Search Specialist (Google Ads) in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Leadly. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Leadly:Show us that you’ve done your homework! In your application, briefly mention what you admire about Leadly’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Leadly
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Leadly will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Leadly, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
