At a Glance
- Tasks: Lead commercial growth and strategy for a dynamic agency and credit-checking product.
- Company: Fast-growing lead generation studio with a collaborative culture.
- Benefits: Competitive salary, uncapped OTE, and hybrid working options.
- Other info: Opportunity to build and lead a high-performing team in a fast-paced environment.
- Why this job: Own the commercial strategy and shape the future of a thriving business.
- Qualifications: 6-8 years in sales with a strong agency background and leadership experience.
The predicted salary is between 85000 - 95000 £ per year.
Manchester - Hybrid | £85,000 - £95,000 | OTE Uncapped | Up to c.3x base at full stretch/push performance
Leadly has grown from a standing start into a multi-brand lead generation and growth studio of 60 staff. That growth so far has been built on opportunity and instinct, brand by brand. What's missing is someone to take the reins commercially - to bring the core Agency business and ViewThru (our credit-checking product) under one ambitious, coherent growth strategy, and write the next chapter.
It's a genuinely senior opportunity: the chance to own the commercial strategy for a profitable, fast-moving business, build and lead a growing team, and be the person in the room with the founder and Group Director shaping where Leadly goes next. You'll have real tools at your disposal — including GTM, our in-house automated outreach platform, which gives you a genuine edge in generating pipeline — but this is a leadership role, not an operator role. We're looking for someone to drive growth, not just run a machine.
Purpose of the Role
Own and drive commercial growth across Leadly's core Agency business and ViewThru — setting the strategy, building the team, and personally closing new business from day one. This is a rare opportunity to take genuine ownership of a business's next stage of growth, not step into a role that is already been mapped out for you.
You'll have GTM, Leadly's in-house automated outreach platform, as a powerful tool to help generate pipeline — but your success in this role comes from your own commercial instincts, relationships, and leadership, not from any one system. We want someone who brings their own playbook and uses every tool available, GTM included, to build something bigger than what exists today.
Key Responsibilities
- Commercial Leadership & Growth Strategy
- Own commercial strategy and revenue targets across Leadly Agency and ViewThru — this is your growth plan to build and deliver
- Build a repeatable, high-performing sales process and forecasting discipline across both brands, replacing today's ad hoc, brand-siloed approach
- Sit at the leadership table with Tom (founder) and Joe (Group Director), shaping commercial priorities and the direction of the business
- Support pricing and commercial terms for new client and partner relationships across both brands
- New Business & Revenue
- Personally own and close new business — this is a hands-on, quota-carrying role, not solely a management position
- Build and manage a personal pipeline of prospects across Agency and ViewThru, using every channel and relationship available to you
- Take direct accountability for revenue targets, with compensation tied to new business won
- GTM & Outreach — A Tool in Your Arsenal
- Make full use of GTM, Leadly's in-house automated multi-channel outreach platform, as a genuine advantage in generating pipeline alongside your own outbound effort and network
- Shape how GTM is deployed across Agency and ViewThru — channel mix, messaging, sequencing — so it works in service of your wider commercial strategy
- Keep an eye on GTM's performance and refine it over time, as one input among several into a healthy pipeline
- Manage and develop our BD in her ViewThru role, including setting and reviewing targets
- Build out the commercial function's structure and headcount as the business grows
- Set and track individual and team targets, coaching on pipeline discipline and conversion
- Cross-Functional & Compliance
- Work cross-functionally with Paid Media, Tech, Finance, and Compliance to ensure sales and outreach activity aligns with FCA/SMCR obligations relevant to a regulated business
- Own commercial reporting and pipeline visibility for the leadership team
Person Specification
- Strong agency background within Martech or adtech — has genuinely sold agency services and understands how agencies operate commercially
- Already operating at a senior, self-directed level: not a lower-level agency salesperson looking to step up, but someone ready to walk in and own new business independently from day one
- 6-8 years' sales experience, with experience in a management/leadership capacity
- Track record of personally closing new business, not just managing a team that does
Head of Commercial in Manchester employer: Leadly
At Leadly, we pride ourselves on being an exceptional employer that fosters a dynamic and collaborative work culture in the heart of Manchester. As the Head of Commercial, you'll not only have the opportunity to shape our ambitious growth strategy but also benefit from uncapped earnings potential and a supportive environment that encourages personal and professional development. Join us to lead a passionate team and leverage innovative tools like GTM to drive meaningful impact in a fast-paced, thriving business.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Commercial in Manchester
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We think you need these skills to ace Head of Commercial in Manchester
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Leadly, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Leadly
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Leadly’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
