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For Companies At a Glance
- Tasks: Own and optimise affiliate marketing strategies to drive growth and quality.
- Company: Join Leadly, a fast-growing company transforming lead generation in regulated sectors.
- Benefits: Enjoy competitive salary, hybrid working, and real ownership of your role.
- Why this job: Shape a new channel and make a significant impact in a dynamic environment.
- Qualifications: Experience in affiliate marketing, especially in finance or claims, with strong analytical skills.
- Other info: Collaborative culture with opportunities for career progression and autonomy.
The predicted salary is between 36000 - 60000 £ per year.
Salary: Competitive, depending on experience
Team: Growth / Performance
Reports to: Director
About Leadly
At Leadly, we build data-driven lead generation strategies that turn marketing spend into real pipeline and revenue. We work with ambitious brands across highly regulated sectors, including finance and claims, where performance, compliance and quality matter just as much as volume. We’re growing fast and expanding our performance channels. Affiliate marketing is a key part of that growth, and this is a new role within the business with real opportunity to shape how the channel operates.
The Role
We’re looking for an experienced Affiliate Manager to own, grow and optimise our affiliate activity across our brands. You’ll be responsible for building strong affiliate relationships and scaling volume responsibly whilst ensuring lead quality, compliance and profitability remain front and centre. This role will work closely with our internal teams to make sure affiliate activity is commercially strong, well-governed and aligned with our wider objectives.
Key Responsibilities:
- Build and own the affiliate strategy across our verticals
- Identify, recruit and onboard new affiliate partners
- Scale affiliate activity while maintaining lead quality and compliance standards
- Manage and optimise performance against CPA, CPL and ROI targets
- Own day-to-day relationships with affiliate partners and networks
- Negotiate rates, terms and commercial agreements
- Monitor partner performance and take action where quality or compliance drops
- Build long-term, high-performing partner relationships
- Ensure all affiliate activity aligns with FCA requirements
- Work closely with internal teams to uphold brand and regulatory standards
- Monitor traffic sources, creatives and messaging for compliance and accuracy
- Track performance across volume, quality, conversion and cost metrics
- Produce clear reporting and insights for internal teams and clients
- Use data to test, refine and improve affiliate performance
- Work closely with Paid Media and Tech teams
- Feed insights into wider growth and optimisation strategies
About You:
- Proven experience managing affiliate marketing, ideally in finance, insurance or claims
- Strong understanding of CPA-based performance models
- Experience managing affiliate networks and direct partnerships
- Comfortable working in regulated environments with a focus on quality and compliance
- Commercially minded with strong analytical skills
- Experience launching or scaling affiliate programmes from scratch
- Knowledge of FCA-regulated marketing or claims compliance
What You’ll Get
- A chance to build and shape a new channel within a growing business
- Real ownership and autonomy
- A collaborative, no-corporate-fluff environment
- Hybrid or remote working
- Competitive salary and progression opportunities
Affiliate Manager in Manchester employer: Leadly
Contact Detail:
Leadly Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Affiliate Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the affiliate marketing space, especially those who work in finance or claims. Use LinkedIn to connect and engage with them; you never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in affiliate marketing. This will help you stand out when chatting with potential employers and demonstrate your ability to drive results.
✨Tip Number 3
Prepare for interviews by brushing up on compliance and quality standards in affiliate marketing. Be ready to discuss how you've navigated these challenges in the past, as it’s crucial for roles like the Affiliate Manager at Leadly.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect directly with us.
We think you need these skills to ace Affiliate Manager in Manchester
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Affiliate Manager role. Highlight your experience in affiliate marketing, especially in regulated sectors like finance or insurance, to show us you’re the right fit.
Showcase Your Achievements: Don’t just list your responsibilities; we want to see your successes! Use specific metrics to demonstrate how you’ve optimised affiliate performance or built strong partnerships in the past.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and free of jargon. This will help us understand your experience better!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Leadly
✨Know Your Numbers
As an Affiliate Manager, you'll need to be comfortable with metrics like CPA, CPL, and ROI. Brush up on these terms and be ready to discuss how you've used data to drive performance in your previous roles. This shows you understand the commercial side of affiliate marketing.
✨Showcase Your Compliance Knowledge
Since this role involves working in regulated environments, it's crucial to demonstrate your understanding of compliance standards, especially FCA requirements. Prepare examples of how you've ensured compliance in past campaigns to highlight your attention to detail.
✨Build Relationships
Strong affiliate relationships are key to success in this role. Think of specific instances where you've successfully onboarded or managed affiliate partners. Be ready to discuss your approach to building long-term partnerships and how you handle negotiations.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific challenges, such as a drop in affiliate performance or compliance issues. Practise your responses to these scenarios, focusing on your analytical skills and problem-solving abilities to show you're proactive and strategic.
