At a Glance
- Tasks: Lead CRO initiatives, craft test strategies, and refine user journeys for impactful results.
- Company: Join Leadly, a dynamic performance marketing company driving growth for brands.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Collaborative environment with a focus on innovation and career advancement.
- Why this job: Make a real impact by turning data insights into revenue through creative experimentation.
- Qualifications: Experience in CRO, A/B testing, and a passion for data-driven decision making.
The predicted salary is between 28800 - 48000 £ per year.
At Leadly, we design and scale performance marketing systems that fuel growth for brands across the UK and beyond. We’re now looking for a Conversion Rate Optimisation Specialist, someone who lives and breathes data-driven experimentation, turning insights into real-world revenue impact. You’ll lead our CRO and testing initiatives across our network of brands and client sites; crafting test strategies, refining user journeys and owning our analytics and tracking infrastructure. This role blends creative thinking with technical precision — ideal for someone who’s equally at home building experiments as they are decoding the data that follows.
What You’ll Do
- Own the CRO roadmap: Build and manage a rolling A/B and multivariate testing strategy across landing pages and websites.
CRO Specialist employer: Leadly
At Leadly, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to thrive. As a CRO Specialist in Manchester, you'll benefit from a hybrid working model that promotes work-life balance, alongside opportunities for professional growth through hands-on experimentation and collaboration with a talented team. Join us to make a tangible impact on brands while enjoying a supportive environment that values creativity and data-driven insights.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Leadly and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Leadly are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Leadly on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Leadly. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRO Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Leadly. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Leadly:Show us that you’ve done your homework! In your application, briefly mention what you admire about Leadly’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Leadly
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Leadly will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Leadly, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
