At a Glance
- Tasks: Lead sales and marketing strategies to boost occupancy in care homes.
- Company: Ambitious care provider with a supportive and values-driven culture.
- Benefits: Competitive salary, car allowance, performance bonus, and career development opportunities.
- Other info: Regular travel across care homes for hands-on support and collaboration.
- Why this job: Make a real impact in a growing organisation while leading a dynamic team.
- Qualifications: Proven leadership in sales and marketing, ideally in care or hospitality sectors.
A growing and ambitious care provider is seeking an experienced and commercially driven Head of Sales and Marketing to lead occupancy growth across its portfolio of care homes.
This is a key senior leadership position for an ambitious commercial professional who is passionate about delivering results, developing high-performing teams and creating effective sales and marketing strategies. Reporting into the Executive Team, you will take ownership of the organisation's sales and marketing function, leading a team of Customer Relationship Managers while driving private fee-paying occupancy, strengthening brand awareness and ensuring marketing activity delivers measurable commercial outcomes.
Regular travel across the group's care homes will be an essential part of the role, providing hands-on support to Home Managers and Customer Relationship Managers to ensure consistency, accountability and best practice across the portfolio.
The Role
As Head of Sales and Marketing, you will be responsible for developing and delivering a commercially focused sales and marketing strategy that supports sustainable occupancy growth, with a particular emphasis on expanding the private pay market.
You will lead, motivate and develop a team of Customer Relationship Managers, ensuring enquiries are managed effectively, conversion rates continue to improve and every prospective resident and family experiences an exceptional customer journey.
Alongside leading the sales function, you will oversee and streamline all company marketing activity, ensuring campaigns are aligned with business objectives, generate quality enquiries and maximise return on investment. You'll continually analyse performance data, occupancy trends, marketing metrics and competitor activity to make informed commercial decisions and identify opportunities for growth.
Key Responsibilities
- Develop and deliver the company's sales and marketing strategy to achieve occupancy and revenue targets across multiple care homes.
- Drive sustainable occupancy growth with a strong focus on increasing private fee-paying admissions.
- Lead, coach and performance manage a team of Customer Relationship Managers, creating a high-performing, commercially focused sales culture.
- Monitor enquiry management, sales performance and conversion rates, implementing improvements throughout the customer journey.
- Work alongside Home Managers to develop local occupancy plans and provide sales coaching and support.
- Oversee and streamline all marketing activity, ensuring campaigns are targeted, consistent, cost-effective and deliver measurable results.
- Analyse occupancy reports, enquiry data, marketing performance and market trends to identify opportunities and improve commercial performance.
- Monitor competitor activity and local market conditions to ensure the business remains competitive.
- Work closely with external marketing agencies and internal stakeholders to maximise brand visibility and lead generation.
- Support care homes with community engagement, networking events, open days and local marketing initiatives.
- Produce regular commercial performance reports, forecasts and occupancy analysis for the Executive Team.
- Champion an exceptional customer experience from first enquiry through to admission.
About You
- Proven experience in a senior Sales and Marketing leadership role, ideally within the care home, healthcare or hospitality sector.
- Demonstrable success in driving occupancy growth across multiple sites, particularly within the private fee-paying market.
- Strong leadership experience managing and developing regional sales or Customer Relationship teams.
- Commercially astute with the ability to interpret data, identify trends and make strategic decisions.
- Experience overseeing multi-channel marketing campaigns and ensuring marketing activity delivers measurable commercial outcomes.
- Excellent communication, relationship-building and influencing skills.
- Highly organised with the ability to manage multiple priorities across a regional portfolio.
- Full UK driving licence and willingness to travel regularly across the group's care homes.
What's on Offer
- A senior leadership role with genuine influence over the commercial direction of a growing organisation.
- The opportunity to shape and develop the sales and marketing function.
- A collaborative, supportive and values-driven culture.
- Competitive salary of £70,000–£75,000, plus car allowance and performance-related bonus.
Head of Sales and Marketing in Maidstone employer: Leaders in Care
Leaders in Care is an exceptional employer, offering a supportive work culture that prioritises employee well-being and professional growth. With a competitive salary, generous annual leave, and the flexibility of hybrid working, this role not only allows you to make a meaningful impact in community care but also ensures a healthy work-life balance. Join a dedicated team committed to delivering outstanding nurse-led care in the vibrant North West London area.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales and Marketing in Maidstone
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Head of Sales and Marketing at Leaders in Care, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Leaders in Care. Tailor your message to explain why you’re drawn to them and how you can contribute as a Head of Sales and Marketing. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Head of Sales and Marketing in Maidstone
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Leaders in Care:When writing your cover letter, make sure to tailor your message specifically for Leaders in Care. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Leaders in Care
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Leaders in Care that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Leaders in Care that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Leaders in Care’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
