At a Glance
- Tasks: Lead sales and marketing strategies to boost occupancy and enhance resident experience.
- Company: A growing care organisation with a collaborative and values-driven culture.
- Benefits: Competitive salary, car allowance, bonus, and a supportive work environment.
- Other info: Join a dynamic team and enjoy significant influence in a senior leadership position.
- Why this job: Make a real impact in the care sector while shaping growth in an expanding organisation.
- Qualifications: Proven experience in senior sales and marketing roles within the care home sector.
The predicted salary is between 70000 - 75000 £ per year.
A growing and ambitious care organisation is seeking an experienced and commercially focused Sales and Marketing Director to join its Senior Leadership Team. This is an exciting opportunity for a dynamic sales and marketing professional to play a key role in driving occupancy, enhancing reputation, and improving resident experience across a portfolio of care homes.
As a member of the Senior Leadership Team, you will lead the development and delivery of a strategic sales and marketing plan that supports sustainable occupancy growth across both local authority and private fee‑paying markets. Working closely with Home Managers and a collaborative central support team, you will strengthen enquiry management processes, improve conversion rates, and enhance the customer journey from initial enquiry through to admission.
Key Responsibilities
- Develop and implement a multi‑site sales and marketing strategy
- Drive occupancy growth across all services
- Build and maintain strong relationships with local authorities, commissioners, and key stakeholders
- Lead private fee‑payer enquiry generation and conversion activity
- Support homes with tours, open days, and community engagement initiatives
- Analyse performance data to identify trends and growth opportunities
- Coach and support Home Managers and teams in sales best practice
- Oversee brand positioning, digital presence, and marketing campaigns
About You
- Proven experience in a senior sales and marketing role within the care home sector
- Strong understanding of both local authority and private fee‑paying markets
- Demonstrable success in delivering occupancy growth across multiple sites
- An inspiring leader with the ability to engage, influence, and develop teams
- Commercially minded with strong analytical and strategic thinking skills
- Excellent communication, networking, and relationship‑building abilities
- Full UK driving licence and willingness to travel across the region
What’s on Offer
- A senior leadership position with significant influence and impact
- The opportunity to shape growth within an expanding organisation
- A supportive, collaborative, and values‑driven working environment
- Competitive salary and benefits package
Sales and Marketing Director in Loughton employer: Leaders in Care
Join a growing and ambitious care organisation as a Sales and Marketing Director, where you will have the opportunity to make a significant impact on occupancy growth and resident experience across a portfolio of care homes in the South East & East of England. Our supportive and collaborative work culture fosters professional development and values-driven leadership, ensuring that you are not only part of a dynamic team but also equipped with competitive benefits, including a generous salary, car allowance, and bonus structure. This role offers a unique chance to shape the future of our services while working closely with passionate individuals dedicated to enhancing the lives of our residents.
StudySmarter Expert Advice🤫
We think this is how you could land Sales and Marketing Director in Loughton
✨Tip Number 1
Network like a pro! Get out there and connect with people in the care sector. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your expertise! Create a personal brand that highlights your experience in sales and marketing within the care home sector. Share insights, write articles, or even start a blog. This will not only position you as a thought leader but also attract attention from employers looking for someone just like you.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios specific to the care sector. Think about how you can demonstrate your success in driving occupancy and improving resident experiences. We recommend role-playing with a friend to boost your confidence!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities waiting for you. Plus, applying directly shows your enthusiasm and commitment to joining our team. Let’s get you that dream job together!
We think you need these skills to ace Sales and Marketing Director in Loughton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Sales and Marketing Director role. Highlight your experience in the care home sector and any specific achievements that demonstrate your ability to drive occupancy growth. We want to see how you can make an impact!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share your passion for enhancing resident experiences and how your strategic thinking can benefit our organisation. Let us know what makes you tick!
Showcase Your Leadership Skills:As a member of the Senior Leadership Team, we need someone who can inspire and lead. In your application, highlight examples of how you've coached teams or improved processes in previous roles. We want to see your leadership style in action!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows us you're keen to join our team!
How to prepare for a job interview at Leaders in Care
✨Know Your Market
Before the interview, dive deep into the care home sector. Understand the trends, challenges, and opportunities in both local authority and private fee-paying markets. This knowledge will not only impress your interviewers but also help you articulate how you can drive occupancy growth effectively.
✨Showcase Your Leadership Style
As a Sales and Marketing Director, your leadership skills are crucial. Prepare examples of how you've inspired and developed teams in previous roles. Be ready to discuss specific strategies you've implemented to coach Home Managers and improve sales practices.
✨Prepare for Data-Driven Questions
Expect questions about performance data and how you've used analytics to identify growth opportunities. Bring examples of how you've analysed data to enhance conversion rates or improve customer journeys. This will demonstrate your strategic thinking and commercial mindset.
✨Engage with Stakeholders
Think about how you've built relationships with local authorities and key stakeholders in the past. Be prepared to discuss your approach to networking and collaboration, as these skills are vital for driving occupancy and enhancing reputation in this role.
