At a Glance
- Tasks: Lead sales and marketing strategies to boost occupancy in care homes.
- Company: Ambitious care organisation with a focus on growth and community impact.
- Benefits: Competitive salary, car allowance, bonus, and supportive work culture.
- Other info: Join a collaborative team and enjoy significant influence in a growing organisation.
- Why this job: Make a real difference in residents' lives while shaping the future of care.
- Qualifications: Proven experience in senior sales and marketing roles within the care sector.
A growing and ambitious care organisation is seeking an experienced and commercially focused Sales and Marketing Director to join its Senior Leadership Team.
This is an exciting opportunity for a dynamic sales and marketing professional to play a key role in driving occupancy, enhancing reputation, and improving resident experience across a portfolio of care homes.
The Role
As a member of the Senior Leadership Team, you will lead the development and delivery of a strategic sales and marketing plan that supports sustainable occupancy growth across both local authority and private fee-paying markets. Working closely with Home Managers and a collaborative central support team, you will strengthen enquiry management processes, improve conversion rates, and enhance the customer journey from initial enquiry through to admission.
Key Responsibilities
- Develop and implement a multi-site sales and marketing strategy
- Drive occupancy growth across all services
- Build and maintain strong relationships with local authorities, commissioners, and key stakeholders
- Lead private fee-payer enquiry generation and conversion activity
- Support homes with tours, open days, and community engagement initiatives
- Analyse performance data to identify trends and growth opportunities
- Coach and support Home Managers and teams in sales best practice
- Oversee brand positioning, digital presence, and marketing campaigns
About You
- Proven experience in a senior sales and marketing role within the care home sector
- Strong understanding of both local authority and private fee-paying markets
- Demonstrable success in delivering occupancy growth across multiple sites
- An inspiring leader with the ability to engage, influence, and develop teams
- Commercially minded with strong analytical and strategic thinking skills
- Excellent communication, networking, and relationship-building abilities
- Full UK driving licence and willingness to travel across the region
What’s on Offer
- A senior leadership position with significant influence and impact
- The opportunity to shape growth within an expanding organisation
- A supportive, collaborative, and values-driven working environment
- Competitive salary and benefits package
Sales and Marketing Director in Grange Hill employer: Leaders in Care
Join a growing and ambitious care organisation as a Sales and Marketing Director, where you will have the opportunity to make a significant impact on occupancy growth and resident experience across a portfolio of care homes in the South East & East of England. Our supportive and collaborative work culture fosters professional development, allowing you to lead strategic initiatives while enjoying a competitive salary, car allowance, and bonus. With a focus on values-driven leadership, we empower our team members to thrive and succeed in their roles.
StudySmarter Expert Advice🤫
We think this is how you could land Sales and Marketing Director in Grange Hill
✨Tip Number 1
Network like a pro! Get out there and connect with people in the care sector. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your expertise! Create a personal brand that highlights your experience in sales and marketing within the care home sector. Share insights, write articles, or even start a blog. This will not only boost your visibility but also position you as a thought leader in the field.
✨Tip Number 3
Prepare for interviews by researching the organisation thoroughly. Understand their values, recent developments, and challenges they face. Tailor your responses to show how your skills can directly address their needs, especially in driving occupancy and enhancing resident experience.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got a range of exciting opportunities waiting for you. Plus, applying directly shows your enthusiasm and commitment to joining our team. Let’s make it happen together!
We think you need these skills to ace Sales and Marketing Director in Grange Hill
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Sales and Marketing Director. Highlight your experience in the care home sector and any specific achievements that demonstrate your ability to drive occupancy growth.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share your passion for enhancing resident experiences and how your strategic thinking can benefit our organisation.
Showcase Your Leadership Skills:As a senior leader, we want to see how you inspire and develop teams. Include examples of how you've coached others in sales best practices and built strong relationships with stakeholders in your previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Leaders in Care
✨Know Your Market
Before the interview, dive deep into the care home sector. Understand the trends, challenges, and opportunities in both local authority and private fee-paying markets. This knowledge will not only impress your interviewers but also help you articulate how you can drive occupancy growth effectively.
✨Showcase Your Leadership Style
As a Sales and Marketing Director, your leadership skills are crucial. Prepare examples of how you've inspired and developed teams in previous roles. Be ready to discuss specific strategies you've implemented to coach Home Managers and improve sales practices.
✨Prepare for Data Discussions
Since analysing performance data is key to this role, brush up on your analytical skills. Be prepared to discuss how you've used data to identify trends and growth opportunities in past positions. Bring examples of successful marketing campaigns or strategies that were driven by data insights.
✨Engage with Stakeholders
Building relationships is vital in this role. Think about how you've successfully engaged with local authorities, commissioners, and other stakeholders in the past. Prepare to share stories that highlight your networking abilities and how these relationships have positively impacted occupancy rates.
