At a Glance
- Tasks: Lead sales and marketing strategies to boost occupancy and enhance resident experience.
- Company: A growing care organisation with a collaborative and values-driven culture.
- Benefits: Competitive salary, car allowance, bonus, and a supportive work environment.
- Other info: Join a dynamic leadership team and enjoy significant influence and career development.
- Why this job: Make a real impact in the care sector while shaping growth in an expanding organisation.
- Qualifications: Proven senior sales and marketing experience in the care home sector.
The predicted salary is between 70000 - 75000 £ per year.
A growing and ambitious care organisation is seeking an experienced and commercially focused Sales and Marketing Director to join its Senior Leadership Team. This is an exciting opportunity for a dynamic sales and marketing professional to play a key role in driving occupancy, enhancing reputation, and improving resident experience across a portfolio of care homes.
As a member of the Senior Leadership Team, you will lead the development and delivery of a strategic sales and marketing plan that supports sustainable occupancy growth across both local authority and private fee-paying markets. Working closely with Home Managers and a collaborative central support team, you will strengthen enquiry management processes, improve conversion rates, and enhance the customer journey from initial enquiry through to admission.
Key Responsibilities
- Develop and implement a multi-site sales and marketing strategy
- Drive occupancy growth across all services
- Build and maintain strong relationships with local authorities, commissioners, and key stakeholders
- Lead private fee-payer enquiry generation and conversion activity
- Support homes with tours, open days, and community engagement initiatives
- Analyse performance data to identify trends and growth opportunities
- Coach and support Home Managers and teams in sales best practice
- Oversee brand positioning, digital presence, and marketing campaigns
About You
- Proven experience in a senior sales and marketing role within the care home sector
- Strong understanding of both local authority and private fee-paying markets
- Demonstrable success in delivering occupancy growth across multiple sites
- An inspiring leader with the ability to engage, influence, and develop teams
- Commercially minded with strong analytical and strategic thinking skills
- Excellent communication, networking, and relationship-building abilities
- Full UK driving licence and willingness to travel across the region
What's on Offer
- A senior leadership position with significant influence and impact
- The opportunity to shape growth within an expanding organisation
- A supportive, collaborative, and values-driven working environment
- Competitive salary and benefits package
Sales and Marketing Director in Chigwell employer: Leaders In Care Recruitment Ltd
Join a growing and ambitious care organisation as a Sales and Marketing Director, where you will have the opportunity to make a significant impact on occupancy growth and resident experience across a portfolio of care homes in the South East & East of England. With a supportive and collaborative work culture, competitive salary, and benefits including a car allowance and bonus, this role offers excellent opportunities for professional development and leadership within a values-driven environment.
Contact Details:
Leaders In Care Recruitment Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Sales and Marketing Director in Chigwell
✨Tip Number 1
Network like a pro! Get out there and connect with people in the care sector. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your expertise! When you get the chance to chat with hiring managers or during interviews, share specific examples of how you've driven occupancy growth and improved resident experiences in your previous roles. Numbers speak volumes, so bring those stats along!
✨Tip Number 3
Be proactive! If you see a company you’re keen on, don’t wait for them to post a job. Reach out directly and express your interest. A well-crafted email can go a long way in making a memorable first impression.
✨Tip Number 4
Apply through our website! We’ve got a streamlined application process that makes it easy for you to showcase your skills. Plus, it shows you’re genuinely interested in joining our team. Let’s make this happen together!
We think you need these skills to ace Sales and Marketing Director in Chigwell
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Sales and Marketing Director role. Highlight your experience in the care home sector and any successful strategies you've implemented that align with our goals at StudySmarter.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this position. Share specific examples of how you've driven occupancy growth and improved customer journeys in previous roles.
Showcase Your Leadership Skills:As a senior leader, we want to see how you inspire and develop teams. Include examples of how you've coached others in sales best practices and built strong relationships with stakeholders.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at Leaders In Care Recruitment Ltd
✨Know Your Numbers
Before the interview, brush up on key metrics related to occupancy growth and sales performance in the care home sector. Be ready to discuss specific examples of how you've driven growth in previous roles, as this will show your commercial focus and analytical skills.
✨Showcase Your Leadership Style
As a Sales and Marketing Director, you'll need to inspire and lead teams. Prepare to share stories that highlight your leadership style, particularly how you've coached Home Managers or teams in sales best practices. This will demonstrate your ability to engage and influence others.
✨Understand the Market Landscape
Familiarise yourself with the local authority and private fee-paying markets in the South East & East of England. Being able to discuss current trends, challenges, and opportunities in these markets will show that you're not just experienced but also well-informed and strategic.
✨Prepare Questions for Them
Interviews are a two-way street! Prepare insightful questions about their current sales strategies, community engagement initiatives, and how they measure success. This shows your genuine interest in the role and helps you assess if the organisation aligns with your values and goals.
