At a Glance
- Tasks: Lead sales and marketing strategies to boost occupancy in care homes.
- Company: Ambitious care organisation with a focus on growth and community impact.
- Benefits: Competitive salary, car allowance, bonus, and a supportive work environment.
- Other info: Join a collaborative team and enjoy significant influence in a growing organisation.
- Why this job: Make a real difference in residents' lives while shaping the future of care.
- Qualifications: Proven experience in senior sales and marketing roles within the care sector.
The predicted salary is between 70000 - 75000 £ per year.
A growing and ambitious care organisation is seeking an experienced and commercially focused Sales and Marketing Director to join its Senior Leadership Team. This is an exciting opportunity for a dynamic sales and marketing professional to play a key role in driving occupancy, enhancing reputation, and improving resident experience across a portfolio of care homes.
The Role
As a member of the Senior Leadership Team, you will lead the development and delivery of a strategic sales and marketing plan that supports sustainable occupancy growth across both local authority and private fee-paying markets. Working closely with Home Managers and a collaborative central support team, you will strengthen enquiry management processes, improve conversion rates, and enhance the customer journey from initial enquiry through to admission.
Key Responsibilities
- Develop and implement a multi-site sales and marketing strategy
- Drive occupancy growth across all services
- Build and maintain strong relationships with local authorities, commissioners, and key stakeholders
- Lead private fee-payer enquiry generation and conversion activity
- Support homes with tours, open days, and community engagement initiatives
- Analyse performance data to identify trends and growth opportunities
- Coach and support Home Managers and teams in sales best practice
- Oversee brand positioning, digital presence, and marketing campaigns
About You
- Proven experience in a senior sales and marketing role within the care home sector
- Strong understanding of both local authority and private fee-paying markets
- Demonstrable success in delivering occupancy growth across multiple sites
- An inspiring leader with the ability to engage, influence, and develop teams
- Commercially minded with strong analytical and strategic thinking skills
- Excellent communication, networking, and relationship-building abilities
- Full UK driving licence and willingness to travel across the region
What's on Offer
- A senior leadership position with significant influence and impact
- The opportunity to shape growth within an expanding organisation
- A supportive, collaborative, and values-driven working environment
- Competitive salary and benefits package
Sales and Marketing Director in Chelmsford employer: Leaders In Care Recruitment Ltd
Join a dynamic and ambitious care organisation as a Sales and Marketing Director, where you will have the opportunity to significantly influence growth and enhance resident experiences across a portfolio of care homes in the South East & East of England. With a supportive and collaborative work culture, competitive salary, and a focus on employee development, this role offers a meaningful career path in a values-driven environment that prioritises both professional and personal growth.
Contact Details:
Leaders In Care Recruitment Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Sales and Marketing Director in Chelmsford
✨Tip Number 1
Network like a pro! Get out there and connect with people in the care home sector. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your expertise! Create a personal brand that highlights your experience in sales and marketing within the care sector. Share insights, write articles, or even start a blog. This will not only boost your visibility but also position you as a thought leader in the field.
✨Tip Number 3
Prepare for interviews by researching the organisation thoroughly. Understand their values, recent developments, and challenges they face. Tailor your responses to show how your skills can directly address their needs, especially in driving occupancy and enhancing resident experience.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got a range of exciting opportunities waiting for you. Plus, it’s a great way to ensure your application gets noticed by the right people. Let’s get you that dream role together!
We think you need these skills to ace Sales and Marketing Director in Chelmsford
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Sales and Marketing Director role. Highlight your experience in the care home sector and any successful strategies you've implemented before. We want to see how you can drive occupancy and enhance resident experience!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of how you've built relationships with local authorities and improved conversion rates in previous positions. We love a good story!
Showcase Your Leadership Skills:As a member of the Senior Leadership Team, we need someone who can inspire and lead. Make sure to highlight your leadership experience and how you've coached teams in sales best practices. We want to know how you can engage and influence others!
Apply Through Our Website:Don't forget to apply through our website! It’s the easiest way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Leaders In Care Recruitment Ltd
✨Know Your Market
Before the interview, dive deep into the care home sector. Understand the trends, challenges, and opportunities in both local authority and private fee-paying markets. This knowledge will not only impress your interviewers but also help you articulate how you can drive occupancy growth effectively.
✨Showcase Your Leadership Skills
As a Sales and Marketing Director, you'll need to inspire and lead teams. Prepare examples of how you've successfully coached and supported teams in the past. Highlight specific instances where your leadership made a tangible difference in sales performance or team dynamics.
✨Prepare for Data-Driven Discussions
Be ready to discuss how you've used performance data to identify trends and growth opportunities. Bring examples of how your analytical skills have led to successful marketing strategies or improved conversion rates. This will demonstrate your strategic thinking and commercial mindset.
✨Engage with Stakeholders
Think about how you've built relationships with local authorities, commissioners, and other key stakeholders. Prepare to share your approach to networking and relationship-building, as this is crucial for the role. Showing that you can engage effectively with various parties will set you apart.
