At a Glance
- Tasks: Drive marketing strategies and campaigns to boost sales in the UK market.
- Company: Join a leading company in AI-powered automation with a dynamic culture.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborate with sales teams and engage in exciting marketing initiatives.
- Why this job: Make a real impact in a fast-paced environment while shaping marketing strategies.
- Qualifications: 8+ years in B2B software marketing and strong communication skills required.
The predicted salary is between 50000 - 65000 £ per year.
Overview
Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation.
Its APA system, built on the industry’s first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics—all delivered with enterprise-grade security and governance.
Role: Field Marketing Manager / Senior Field Marketing Manager for Europe with a focus on the UK/I territory.
This role partners with local sales leadership and supporting teams to develop, deliver, and measure the go-to-market strategy.
Reporting to the Head of EMEA Marketing, you will define programs to drive pipeline and collaborate with sales to achieve targets.
Responsibilities
- Adopt the corporate strategy to support local pipeline generation for the UK sales team within large enterprise and named accounts.
- Fully understand the local sales go-to-market motion, interpret market dynamics, and develop a robust plan aligned to sales and marketing pipeline targets.
- Identify, develop, manage, and support the regional marketing calendar, including events, account-based marketing campaigns, upsell and cross-sell support, and partner marketing.
- Forge relationships to drive targeted field engagement and pipeline generation.
- Manage regional and campaign-specific marketing targets, track pipeline development, efficiency, and effectiveness.
- Provide leadership and input on field requirements for integration into corporate marketing programs and campaigns.
- Ensure feedback from sales leadership informs corporate marketing to align regional investment with sales requirements.
- Raise active awareness of brand, messaging, positioning, and marketing programs across regional sales teams.
- Support the sales team with identifying marketing materials and collateral for presentations with named accounts.
Qualifications
- Bachelor’s degree in Marketing, Business, or a technical field, or equivalent experience.
- 8+ years of experience in B2B software marketing.
- 3+ years of field marketing or demand generation with proven results.
- Excellent customer-facing skills and the ability to work in a fast-paced environment with multiple projects.
- Strong communication, organizational, and programmatic thinking abilities; capable of developing campaign recommendations and plans.
- Ability to analyze data and present results clearly to groups.
- Budget management experience and related processes.
- Creative and analytical thinking with a proactive approach and comfort handling evolving goals.
- Experience in cloud and/or communications industries is desirable but not required.
- #J-18808-Ljbffr
Field Marketing Manager employer: LE300 Automation Anywhere UK Limited
Automation Anywhere is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As a Field Marketing Manager in the UK/I territory, you will benefit from a supportive environment that prioritises employee growth through continuous learning opportunities and a strong focus on teamwork. With a commitment to driving meaningful impact in the field of AI-powered automation, you'll be part of a forward-thinking company that values your contributions and encourages professional development.
Contact Details:
LE300 Automation Anywhere UK Limited Recruitment Team
