Manager, Tour Marketing (1 year FTC) in London

This is a 1 year maternity leave cover. The Manager, Tour Marketing (UK/EU) is responsible for developing & executing MUSIC·TEAM’s comprehensive, growth‑centric tour marketing program, as well as contributing to achieving programmatic objectives, with an emphasis on driving sales around clients’ events.

Primary duties include:

• Developing, implementing and evaluating marketing and ticketing strategies focused on a variety of audiences with the primary goal of selling tickets and maximizing marketing budgets.
• Working with internal agent teams, managers, labels, tech partners, ticketing vendors and national and local marketing individuals to build timelines, organize & execute artist‑specific marketing including digital, print, radio, TV and outdoor.
• Defining the strategy of the overall tour marketing campaign with agents, managers, and partners (e.g., labels, consultants) and formulating the goals, strategy, and timeline.
• Communicating the strategy, timeline, and additional marketing initiatives to national and local promoters and ticketing agencies in an organized and clear fashion.
• Reviewing and approving marketing plans/budgets by promoters in each market, monitoring and adjusting marketing strategy as needed in conjunction with local promoter & artist marketing teams.
• Reviewing and approving localized artwork by promoters in coordination with agent and management.
• Overseeing execution of marketing plans by each promoter, national and local, from announcement to closeout.
• Advising and executing on tour‑focused VIP initiatives where appropriate.
• Serving as a central point of contact and liaison for various stakeholders (promoters, labels, management, consultants, etc.) for tour marketing purposes to communicate and execute initiatives and streamline marketing requests via a set timeline.
• Establishing and managing relationships with national, regional, local promoter marketing teams and additional marketing partners (content/asset creation, pre‑sale and ticketing vendors, tour listing & email marketing, credit card companies, media partners, etc.).
• Monitoring and creating institutional knowledge base around digital, marketing, and technology trends, and being part of the agency’s relationship with digital & marketing service companies, products, and platforms to better serve our client tours in relation to tour marketing.
• Working in tandem with US‑based SVP, Marketing (Head of Marketing) & Senior Manager, Tour Marketing (UK‑based) and the full tour marketing team on developing new systems and processes to increase department efficiency.
• Serving as a tour marketing consultant to various agent teams to advise on best practices and turnkey systems to execute tour marketing campaigns when the department is not directly involved.
• Managing interns that work in the tour marketing department (if applicable).
• Other tour marketing department duties may be assigned.

Job Requirements:

• Extensive experience in a related role (minimum of 5 years).
• Strong organizational and project‑management skills.
• Excellent written and verbal communication skills.
• Solid knowledge of market and media buying, planning, digital marketing & social media marketing.
• Ability to work with limited supervision and with multiple individuals in a fast‑paced and dynamic environment.
• Ability to adapt to working with various stakeholders in a variety of environments.
• Highly organized, detail‑oriented, and comfortable working in a deadline‑driven environment while managing multiple priorities.
• Must be always discreet and professional and maintain absolute confidentiality as this position regularly handles sensitive information.
• Understanding of publicity, digital, radio, social media, and tech as it pertains to tour marketing is essential.
• Knowledge of radio around tour marketing and promotions.
• Experience working in multiple genres in a related role.
• APAC, South American and AUS/NZ tour marketing experience is a plus but not necessary.

THE·TEAM does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in the provision of employment opportunities and benefits. THE·TEAM is proudly an equal‑opportunity employer.