Director - Shopper Marketing

Responsibilities

• Act as senior lead across a portfolio of Global Travel Retail & Shopper Marketing clients, building trusted relationships with senior stakeholders, developing a deep understanding of client objectives, shopper behaviour, and market trends, and providing strategic counsel.
• Oversee annual planning, quarterly business reviews, and strategic discussions to drive long-term client growth.
• Build strong relationships with retailers, airport partners, production partners, and key stakeholders.

Campaign & Activation Leadership

• Lead the strategic development and delivery of integrated shopper marketing campaigns across Global Travel Retail, duty‑free, airports, and retail environments.
• Oversee the design, production, and delivery of activation materials, including 2D/3D creative, digital screens, retail theatre, and in‑store visibility assets.
• Manage multiple activations across Europe, IMEA, APAC, and the Americas, ensuring alignment with global brand strategy while enabling local market relevance.
• Oversee premium airport activations, develop scalable shopper engagement mechanics, promotional campaigns, and omnichannel activations.
• Support the development of global playbooks and activation toolkits, and provide senior oversight of flagship industry events, such as TFWA Cannes, from concept through to delivery.

Account & Team Leadership

• Ensure all campaigns are delivered to the highest creative, operational, and commercial standards.
• Manage project timelines, budgets, and reporting.
• Onboard new people, programs, and assets.
• Mentor and develop Account Managers and Senior Managers, fostering a collaborative, high‑performing team culture and strong relationships across strategy, creative, production, and project management teams to deliver integrated solutions.

Commercial & Financial Management

• Own the commercial performance of the client portfolio, driving profitability and sustainable growth.
• Lead scope development, forecasting, fee negotiations, and budget management.
• Identify new business opportunities and contribute to the continued growth of THE·TEAM’s Global Travel Retail & Shopper Marketing offering.
• Partner with procurement, finance, and legal teams to ensure commercial compliance across all programs.

Innovation & Insight

• Stay ahead of Global Travel Retail and shopper marketing trends to bring fresh thinking and innovation to client campaigns.
• Use shopper insights and campaign performance to optimise future activations and deliver measurable business impact.

Qualifications

• Significant experience working on partnership activations and global toolkit creation across several brand sectors and shopper channels, including on‑premise, global travel retail, grocery, and customer engagement.
• Experience with, or for, global sport/entertainment rights holders.
• Strong understanding of Global Travel Retail, airport retail, duty‑free, and omnichannel shopper marketing.
• Proven experience leading global campaigns, activation toolkits, and international marketing programmes.
• Strong client leadership skills with experience managing senior stakeholders and growing strategic accounts.
• Commercially minded, with experience managing significant budgets, forecasting, and account profitability.
• Excellent project leadership skills, managing multiple international workstreams simultaneously.
• Experience leading multidisciplinary teams and developing high‑performing talent.
• Outstanding communication, presentation, and stakeholder management skills.
• Experience working across international markets, including Europe, IMEA, APAC, and the Americas.
• Willingness to travel internationally to support client meetings, market visits, and major activations.

THE·TEAM does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits. THE·TEAM is proudly an equal opportunity employer.