At a Glance
- Tasks: Lead creative marketing campaigns for major golf events across the UK and Europe.
- Company: Join the European Tour group, a leader in global golf events.
- Benefits: Hybrid working, competitive salary, and a chance to shape impactful marketing strategies.
- Other info: Opportunity for career growth in a dynamic, inclusive environment.
- Why this job: Make a real impact in sports marketing while engaging millions of fans worldwide.
- Qualifications: Proven marketing experience, strong project management, and a collaborative spirit.
The predicted salary is between 50000 - 70000 £ per year.
We are looking for a Senior Marketing Manager to join our Marketing team and play a key role in delivering standout campaigns and strategies across our global events portfolio. This is a high-impact role where you’ll lead the planning and delivery of event marketing campaigns across the UK and Europe, driving ticket sales, audience growth, and commercial performance.
Who We Are
The European Tour group is one of the world’s pre-eminent golf organisations. We run the world-famous DP World Tour, Staysure Legends Tour & HotelPlanner Tour and, together with the PGA of America, organise golf’s greatest team contest – the Ryder Cup.
Responsibilities
- Lead event marketing strategy and delivery across the UK and Europe, ensuring consistent, creative, data-driven, and high-quality campaign delivery.
- Shape the event marketing strategy alongside the Head of Marketing and Marketing Managers, including objectives, budgets, agency model, and approach.
- Drive creative, data-led campaigns that deliver measurable commercial results.
- Balance hands-on campaign ownership with oversight of wider team output.
- Manage and develop the event marketing team, providing clear direction, challenging thinking, and bringing wider business context into planning.
- Build strong collaboration and effective ways of working across the function and the wider Tour.
- Evolve our 360° marketing approach, including audience targeting, channel planning, and go-to-market strategy.
- Identify new promotional opportunities such as influencers, partnerships, and local activations.
- Work closely with the Insights team to review reporting frameworks and testing plans, ensuring future campaigns are optimised and insights are actionable.
- Manage key marketing workstreams across multiple events (e.g. influencer strategy, hospitality marketing, content and merchandise promotion).
- Collaborate with Championship Management, Premium Experience, Brand, and wider Marketing teams to ensure aligned and impactful delivery.
- Collaborate with agencies to develop impactful creative assets, PR ideas, and campaign content, reviewing content strategy and agency model.
- Contribute to cross-functional marketing projects that support broader commercial, audience, and brand growth objectives.
Required Qualifications
- Proven experience in a marketing role.
- Experience working with agencies, including briefing creative and media partners.
- Strong understanding of digital and offline marketing channels, including email and paid media.
- Experience managing multiple projects in a fast-paced environment.
- Understanding of content and influencer marketing.
- Experience managing people, projects, or agencies.
- Highly organised with strong project management skills.
- Data-driven, with strong analytical and decision-making skills.
- Highly collaborative, able to influence and build relationships across teams.
Personal Attributes
- Creative, proactive and solutions-focused.
- Positive, driven and hands-on in approach.
Nice to Have
- Experience in sport, events or ticket marketing.
- Knowledge of golf (not essential).
- Brand or influencer marketing experience.
Working Conditions
- Hybrid working between Wentworth, Holborn agency offices and home.
- Occasional travel to events required.
Why Join Us?
This is a unique opportunity to be at the heart of one of global sport’s leading tours, delivering campaigns that engage millions of fans and partners worldwide. You’ll play a key role in shaping how we market our events, with the autonomy to make an impact and the support of a collaborative, ambitious team.
Equal Opportunities
The European Tour group promotes diversity, equality, and inclusion. We ensure that we make employment decisions by matching our business needs with the skills and experience of candidates, regardless of any characteristic.
Senior Marketing Manager employer: LE001 PGA European Tour
Join the European Tour group as a Senior Marketing Manager and immerse yourself in a dynamic work culture that champions creativity and collaboration. With a focus on professional growth, you'll have the opportunity to lead impactful marketing campaigns across prestigious global events while enjoying the flexibility of hybrid working from Wentworth and Holborn. Our commitment to diversity and inclusion ensures a supportive environment where your contributions are valued, making this an exceptional place to advance your career in sports marketing.
