At a Glance
- Tasks: Lead creative marketing campaigns that engage customers and enhance brand experiences.
- Company: Join Le Creuset, a vibrant brand known for its innovative cookware and rich heritage.
- Benefits: Enjoy a competitive salary, inclusive culture, and opportunities for personal growth.
- Other info: Dynamic role with a focus on creativity and collaboration in a fast-paced environment.
- Why this job: Be part of a legacy that transforms cooking into memorable experiences.
- Qualifications: Experience in retail or experiential marketing with a passion for premium brands.
The predicted salary is between 31500 - 38500 £ per year.
Bring bold ideas to a brand that’s anything but neutral - help us colour the world with creativity at Le Creuset!
Location: Andover, United Kingdom
Employment Type: Full time permanent
Weekly Hours: 35 hours over 5 days per week, Monday to Friday (onsite 4 days per week)
About Le Creuset
At Le Creuset, every dish begins with a story - and every story begins with people. Since 1925, we’ve brought generations together around the table, transforming everyday meals into cherished memories. Our legacy is built on colour, craft, and a deep passion for innovation - shaped as much by our iconic products as by the people who bring them to life. We’re not just creating cookware; we’re creating moments that last a lifetime. If you’re inspired by heritage, driven by creativity, and ready to shape the future of the kitchen, we’d love to welcome you into our story.
The Recipe for Success: Role Summary
As Commercial (Trade) Marketing Manager, you'll be the chef bringing Le Creuset's commercial marketing recipe to life. Responsible for the execution, coordination and continuous optimisation of commercial marketing activity, you'll ensure every customer touchpoint is prepared and served to the highest possible standard across our Own Retail boutiques and key retail partners, including John Lewis Partnership and Harrods. A key ingredient of the role is helping establish Own Retail as one of Le Creuset's most inspiring brand experience channels. From in-store marketing and retail theatre to experiential activations, point-of-sale materials and customer engagement programmes, you'll blend creativity, organisation and commercial focus to create memorable experiences that delight customers and drive performance.
Working closely with teams across Marketing, Retail and Commercial, you'll take strategic direction and transform it into flawless execution, ensuring campaigns launch on time, in the right place and with maximum impact. Like any great chef, you'll pay close attention to every detail, ensuring consistency, quality and excellence across every channel. Through a combination of strong project management, collaboration and a passion for premium retail experiences, you'll help strengthen brand engagement, increase customer loyalty and contribute to the continued growth of one of the world's most loved cookware brands.
Ingredients: Key Responsibilities
What’s On Your Daily Menu
- Serving up engaging retail campaigns that transform browsing shoppers into loyal Le Creuset enthusiasts through meaningful and memorable experiences.
- Bringing our experiential retail strategy to life through hands‑on activations, from live cooking demonstrations and skills workshops to exclusive tasting events and VIP experiences.
- Partnering with Retail Area Managers to deliver a calendar of in‑store, virtual and destination events that inspire customers and drive footfall.
- Creating seamless customer journeys that connect activity across stores, digital channels and wider marketing campaigns.
- Working closely with our Visual Merchandising teams to continuously refine and elevate the in‑store experience, ensuring every touchpoint reflects our premium brand standards.
- Developing thoughtful gifting, personalisation and aftercare experiences that add an extra sprinkle of delight and encourage long‑term loyalty.
- Supporting the launch of new boutiques and pop‑up locations by helping embed them within their local communities and lifestyle networks.
Executing Wholesale Marketing Activations
- Delivering marketing campaigns and activations for key retail partners, ensuring all activity is executed on time and to the highest standard.
- Managing point‑of‑sale programmes across both wholesale and own retail channels, ensuring stores are equipped with the right materials at the right time.
- Working closely with agencies and suppliers to manage POS production, stock levels, distribution and budgets effectively.
- Supporting seasonal campaigns, exclusive launches and customer‑specific brand moments that elevate Le Creuset's presence within retail partner environments.
- Building strong relationships with store teams and proactively resolving operational challenges to maintain consistency and excellence.
Delivering Exceptional Events & Experiences
- Coordinating the logistics, materials and execution of in‑store events, festivals, trade shows and brand activations.
- Supporting destination events and partnerships that introduce new audiences to the Le Creuset experience.
- Ensuring every event is beautifully presented, well organised and delivered in line with both brand and operational standards.
- Gathering feedback, insights and learnings that can be used to make future events even more successful.
Measuring Success
- Tracking campaign performance through key commercial metrics such as footfall, engagement, conversion and sell‑through.
- Producing campaign reports and post‑event reviews to understand what worked well and where opportunities exist.
Collaborating Across the Business
- Working closely with colleagues across Marketing, Retail, Sales, Category Merchandising and European Centre of Excellence teams to ensure smooth delivery of activity.
- Translating campaign plans into clear, engaging messaging that helps retail teams confidently tell the Le Creuset story.
- Contributing ideas and insights that help improve ways of working and strengthen collaboration across teams.
- Spending time within our store network to build relationships, understand customer behaviour and identify opportunities to elevate the retail experience.
What’s On Your Seasonal Menu
These duties appear when the business recipe calls for something special:
- Helping shape and deliver seasonal retail marketing programmes that align with key business priorities and trading moments.
- Supporting the development of experiential concepts that make Le Creuset boutiques must‑visit destinations for food lovers and home cooks alike.
- Identifying opportunities to collaborate with premium food brands, luxury hospitality partners, culinary schools and local artisans to create unique customer experiences.
- Contributing to the ongoing evolution of our boutique experience, ensuring we continue to surprise and delight our customers.
Conferences, Trade Shows & Brand Showcases
- Supporting the planning and delivery of sales and marketing conferences that engage, inspire and connect teams.
- Assisting with the setup and execution of trade shows and product showcases, ensuring compelling brand storytelling throughout.
- Helping bring new product launches and seasonal campaigns to life through engaging customer experiences and retail theatre.
Budget & Supplier Management
- Managing elements of the Commercial Marketing budget, ensuring activity is delivered efficiently and in line with agreed investment plans.
- Overseeing supplier onboarding, invoice processing and ongoing supplier relationships to ensure smooth operational delivery.
- Ensuring commercial marketing activity delivers strong value and supports agreed performance objectives.
Continuous Improvement & Growth
- Supporting the development of new processes, toolkits and ways of working that improve efficiency and execution.
- Sharing insights from retail and wholesale activity to help shape future commercial marketing plans.
- Building strong, collaborative relationships across teams to ensure Le Creuset continues to deliver a best‑in‑class customer experience.
- Bringing fresh ideas and new inspiration to the table to keep our marketing as innovative as the cookware we're famous for.
The Perfect Blend: What We’re Looking For
We're looking for someone who loves bringing brands to life and understands that every customer interaction is an opportunity to create something memorable.
Your Flavour Profile (Behaviours & Traits)
- Creative and customer‑focused, with a passion for delivering experiences that surprise, delight and inspire.
- Highly organised, with the ability to keep multiple projects simmering at once while maintaining exceptional attention to detail.
- A natural collaborator who builds strong relationships across teams, agencies, suppliers and retail partners.
- Proactive and solutions‑oriented, always ready to roll up your sleeves and make things happen.
- Commercially minded, able to balance creativity with results and understand what drives retail performance.
- Adaptable and energetic, thriving in a fast‑paced environment where no two days look quite the same.
- Curious and innovative, always on the lookout for fresh ideas, emerging trends and new ways to engage customers.
- Confident communicating with a wide range of stakeholders and comfortable influencing others to achieve shared goals.
- Passionate about premium brands and creating experiences that transform stores from places to shop into destinations customers want to visit again and again.
Skills & Qualifications - Essential Ingredients
- Proven experience in Retail Marketing, Shopper Marketing, Experiential Marketing, Brand Activation or a related discipline within a premium, luxury, lifestyle, hospitality or consumer‑facing brand.
- A strong track record of planning and delivering in‑store campaigns, customer events, experiential activations and engagement programmes that drive brand awareness, footfall and loyalty.
- Experience creating premium retail experiences, including retail theatre, visual merchandising initiatives, launch events and customer‑focused activations.
- Excellent project management skills, with experience coordinating multiple stakeholders, agencies, suppliers and operational teams to deliver high‑quality marketing activity on time and within budget.
- Strong commercial awareness and experience measuring success through key retail metrics, using data and insights to continuously improve performance.
- An understanding of direct‑to‑consumer retail environments and a passion for creating memorable customer journeys from first interaction through to purchase and beyond.
- Experience managing marketing materials, point‑of‑sale programmes, event logistics and operational delivery within a retail environment.
- Outstanding communication, stakeholder management and relationship‑building skills.
- A degree in Marketing, Business, Communications or a related discipline, or equivalent professional experience.
Other Requirements
You’ll be office‑based in Andover four days per week, working closely with the wider marketing and cross‑functional teams to keep everything running like a well‑organised kitchen.
Why Join Our Table?
At Le Creuset, you will find your seat at our table, which is as colourful as our cookware and rich in history. Our table is grounded in our values: Passion, Integrity, Excellence, Innovation and Teamwork. Every talent will add flavour. Every idea brings colour. And every day is a chance to create something that lasts. With the passion you bring, you become part of a timeless legacy, one that brings people together around food, stories, and meaningful shared moments.
Diversity and Inclusion Statement
We welcome applications from all qualified candidates, regardless of gender, age, disability, sexual orientation, religion or belief, marital or civil partnership status, race, ethnic or national origin. We are committed to creating an inclusive workplace where everyone feels valued, respected, and empowered to reach their full potential.
Commercial (Trade) Marketing Manager in Andover employer: Le Creuset
At Le Creuset, we pride ourselves on being an exceptional employer that fosters creativity and innovation in a vibrant work environment. Located in Andover, our hybrid work model promotes a healthy work-life balance while offering employees opportunities for professional growth and collaboration across diverse teams. Join us to be part of a legacy that values passion, integrity, and teamwork, where every idea is celebrated and every employee contributes to creating lasting memories around the table.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial (Trade) Marketing Manager in Andover
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Le Creuset and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Le Creuset are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Le Creuset on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Le Creuset. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Commercial (Trade) Marketing Manager in Andover
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Le Creuset. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Le Creuset:Show us that you’ve done your homework! In your application, briefly mention what you admire about Le Creuset’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Le Creuset
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Le Creuset will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Le Creuset, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.