Shopper Marketing Manager

About Le Creuset: At Le Creuset, every dish begins with a story - and every story begins with people. Since 1925, we’ve brought generations together around the table, transforming everyday meals into cherished memories. Our legacy is built on colour, craft, and a deep passion for innovation - shaped as much by our iconic products as by the people who bring them to life. We’re not just creating cookware; we’re creating moments that last a lifetime. If you’re inspired by heritage, driven by creativity, and ready to shape the future of the kitchen, we’d love to welcome you into our story.

The Recipe for Success: Role Summary As Shopper Marketing Manager, you'll be the chef bringing Le Creuset's commercial marketing recipe to life. Responsible for the execution, coordination and continuous optimisation of commercial marketing activity, you'll ensure every customer touchpoint is prepared and served to the highest possible standard across our Own Retail boutiques and key retail partners, including John Lewis Partnership and Harrods. A key ingredient of the role is helping establish Own Retail as one of Le Creuset's most inspiring brand experience channels.

Ingredients: Key Responsibilities What’s on your Daily Menu:

• Bringing Our Boutiques to Life - Serving up engaging retail campaigns that transform browsing shoppers into loyal Le Creuset enthusiasts through meaningful and memorable experiences.
• Bringing our experiential retail strategy to life through hands-on activations, from live cooking demonstrations and skills workshops to exclusive tasting events and VIP experiences.
• Partnering with Retail Area Managers to deliver a calendar of in-store, virtual and destination events that inspire customers and drive footfall.
• Creating seamless customer journeys that connect activity across stores, digital channels and wider marketing campaigns.
• Working closely with our Visual Merchandising teams to continuously refine and elevate the in-store experience, ensuring every touchpoint reflects our premium brand standards.
• Developing thoughtful gifting, personalisation and aftercare experiences that add an extra sprinkle of delight and encourage long-term loyalty.
• Supporting the launch of new boutiques and pop-up locations by helping embed them within their local communities and lifestyle networks.
• Executing Wholesale Marketing Activations - Delivering marketing campaigns and activations for key retail partners, ensuring all activity is executed on time and to the highest standard.
• Managing point-of-sale programmes across both wholesale and own retail channels, ensuring stores are equipped with the right materials at the right time.
• Working closely with agencies and suppliers to manage POS production, stock levels, distribution and budgets effectively.
• Supporting seasonal campaigns, exclusive launches and customer-specific brand moments that elevate Le Creuset's presence within retail partner environments.
• Building strong relationships with store teams and proactively resolving operational challenges to maintain consistency and excellence.