At a Glance
- Tasks: Lead and innovate shopper marketing strategies for a beloved brand.
- Company: Join Le Creuset, a renowned name in kitchenware with a rich heritage.
- Benefits: Flexible remote/hybrid work, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with mentorship opportunities and a focus on innovation.
- Why this job: Make a real impact on consumer experiences and elevate a premium brand.
- Qualifications: Experience in marketing, strong relationship-building skills, and a passion for creativity.
The predicted salary is between 56700 - 69300 £ per year.
Our legacy is built on colour, craft, and a deep passion for innovation - shaped as much by our iconic products as by the people who bring them to life. If you're inspired by heritage, driven by creativity, and ready to shape the future of the kitchen, we'd love to welcome you into our story.
Role Summary
It is not often you have an opportunity in your career such as this, to define, lead and execute an entirely new function with a brand as renowned and loved as Le Creuset. We are looking for an ambitious Senior Shopper Marketing Manager to shape and lead our UK&I Commercial Marketing agenda and help define how consumers experience Le Creuset across wholesale and our own retail network. This is a high-impact role at the intersection of brand, shopper, retail and commercial growth.
You will be accountable for transforming our shopper marketing capabilities for our Own Retail channel, shaping it to become a high-performing, brand-defining marketing channel. You will also be working with leading luxury retailers John Lewis, Harrods and Liberty to find ways to better activate our brand and elevate our premium status.
You will work closely with Marketing, Commercial, Retail, Category and our key customers to ensure Le Creuset shows up brilliantly wherever consumers discover, experience and buy Le Creuset. As a people leader, you'll mentor and develop the Shopper Marketing Manager, helping to cultivate a high-performing team while championing fresh ideas, new growth opportunities and continuous improvement. Together, you'll establish Own Retail as a strategic marketing powerhouse, creating memorable consumer experiences and delivering commercial results worthy of the Le Creuset name.
Key Responsibilities
What's on your Daily Menu:
- Acting as the senior marketing partner for key accounts including John Lewis Partnership, Harrods, Liberty and other strategic retailers.
- Building strong relationships with customer marketing, category and commercial teams to unlock exciting new opportunities, exclusive activations and innovative collaborations.
- Working closely with Commercial and Account teams to identify opportunities to increase category penetration, improve shopper conversion and drive growth.
- Ensuring all customer marketing activity reflects Le Creuset's premium positioning whilst delivering against shared commercial goals.
Delivering Best-in-Class Commercial Marketing
- Overseeing the planning and execution of commercial marketing programmes across both wholesale and own retail channels.
- Guiding and supporting the Shopper Marketing Manager to bring channel plans, retail campaigns and experiential activations to life.
- Ensuring all point-of-sale materials, merchandising, retail theatre and shopper marketing activity are flawlessly executed and consistently on-brand.
- Creating memorable launch campaigns and customer experiences that inspire consumers and drive performance.
- Bringing innovation to the shopper journey, identifying new technologies, partnerships, experiences and ways of engaging consumers across physical and digital retail environments.
Driving Performance and Commercial Success
- Managing commercial marketing investment across retail media, trade marketing, point-of-sale activity and customer-funded initiatives.
- Monitoring campaign and channel performance, turning insights into actions that improve effectiveness and return on investment.
- Driving shopper marketing excellence, creating standout activations, launches, retail theatre, POS and customer experiences that turn brand consideration into conversion.
- Capturing shopper feedback and frontline retail insights to continuously refine future marketing activity.
- Participating in sales and commercial meetings to ensure alignment around priorities, objectives and opportunities.
- Keeping a finger on the pulse of retail, consumer and shopper marketing trends to ensure Le Creuset remains ahead of the curve.
What's on your Seasonal Menu:
Shaping the Commercial
Senior Marketing Manager - Remote/Hybrid in Portsmouth employer: LE CREUSET UK LTD
At Le Creuset, we pride ourselves on being an exceptional employer that values creativity, collaboration, and personal growth. Our vibrant work culture encourages innovation and inclusivity, providing employees with opportunities to develop their skills while contributing to a legacy of quality and craftsmanship. Located in Europe, this role offers the chance to be part of a passionate team dedicated to transforming everyday meals into cherished memories, all while enjoying a supportive environment that celebrates diversity and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager - Remote/Hybrid in Portsmouth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for LE CREUSET UK LTD and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like LE CREUSET UK LTD are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with LE CREUSET UK LTD on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at LE CREUSET UK LTD. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager - Remote/Hybrid in Portsmouth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit LE CREUSET UK LTD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of LE CREUSET UK LTD:Show us that you’ve done your homework! In your application, briefly mention what you admire about LE CREUSET UK LTD’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at LE CREUSET UK LTD
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at LE CREUSET UK LTD will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At LE CREUSET UK LTD, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
