Senior Shopper Marketing Manager in Hampshire, Portsmouth

About Le Creuset:

At Le Creuset, every dish begins with a story - and every story begins with people. Since 1925, we’ve brought generations together around the table, transforming everyday meals into cherished memories. Our legacy is built on colour, craft, and a deep passion for innovation - shaped as much by our iconic products as by the people who bring them to life. We’re not just creating cookware; we’re creating moments that last a lifetime. If you’re inspired by heritage, driven by creativity, and ready to shape the future of the kitchen, we’d love to welcome you into our story.

The Recipe for Success: Role Summary

It is not often you have an opportunity in your career such as this, to define, lead and execute an entirely new function with a brand as renowned and loved as Le Creuset.

We are looking for an ambitious Senior Shopper Marketing Manager to shape and lead our UK&I Commercial Marketing agenda and help define how consumers experience Le Creuset across wholesale and our own retail network.

This is a high-impact role at the intersection of brand, shopper, retail and commercial growth. You will be accountable for transforming our shopper marketing capabilities for our Own Retail channel, shaping it to become a high-performing, brand-defining marketing channel. This role demands the ability to rapidly take strategy into execution to define the experience and ritual that this channel affords us. You will also be working with leading luxury retailers John Lewis, Harrods and Liberty to find ways to better activate our brand and elevate our premium status.

You will work closely with Marketing, Commercial, Retail, Category and our key customers to ensure Le Creuset shows up brilliantly wherever consumers discover, experience and buy Le Creuset.

As a people leader, you'll mentor and develop the Shopper Marketing Manager, helping to cultivate a high-performing team while championing fresh ideas, new growth opportunities and continuous improvement. Together, you'll establish Own Retail as a strategic marketing powerhouse, creating memorable consumer experiences and delivering commercial results worthy of the Le Creuset name.

Ingredients: Key Responsibilities

What’s on your Daily Menu:

• Acting as the senior marketing partner for key accounts including John Lewis Partnership, Harrods, Liberty and other strategic retailers.
• Building strong relationships with customer marketing, category and commercial teams to unlock exciting new opportunities, exclusive activations and innovative collaborations.
• Working closely with Commercial and Account teams to identify opportunities to increase category penetration, improve shopper conversion and drive growth.
• Ensuring all customer marketing activity reflects Le Creuset's premium positioning whilst delivering against shared commercial goals.

Delivering Best-in-Class Commercial Marketing

• Overseeing the planning and execution of commercial marketing programmes across both wholesale and own retail channels.
• Guiding and supporting the Shopper Marketing Manager to bring channel plans, retail campaigns and experiential activations to life.
• Ensuring all point-of-sale materials, merchandising, retail theatre and shopper marketing activity are flawlessly executed and consistently on-brand.
• Creating memorable launch campaigns and customer experiences that inspire consumers and drive performance.
• Bring innovation to the shopper journey, identifying new technologies, partnerships, experiences and ways of engaging consumers across physical and digital retail environments.

Driving Performance and Commercial Success

• Managing commercial marketing investment across retail media, trade marketing, point-of-sale activity and customer-funded initiatives.
• Monitoring campaign and channel performance, turning insights into actions that improve effectiveness and return on investment.
• Working closely with Category Merchandising teams to support product launches, category growth and limited-edition releases that build excitement and demand.
• Drive shopper marketing excellence, creating standout activations, launches, retail theatre, POS and customer experiences that turn brand consideration into conversion.
• Capturing shopper feedback and frontline retail insights to continuously refine future marketing activity.

Staying Close to the Customer

• Spending time regularly in stores, with retail teams and alongside strategic partners to understand customer behaviour and identify opportunities for improvement.
• Participating in sales and commercial meetings to ensure alignment around priorities, objectives and opportunities.
• Keeping a finger on the pulse of retail, consumer and shopper marketing trends to ensure Le Creuset remains ahead of the curve.