Head of Sales and Business Development in London

Responsibilities

• Develop and implement the Marketing and Sales Plan to achieve KPIs.
• Manage and train sales team to achieve budget.
• EMP Management, Active Campaign, tracking inquiries, and sales document management.
• Suggest business development and collaboration with third parties for B2B, study programmes and bridge programmes.
• Report on Sales & Marketing activities.

Tasks

• Develop Sales and Marketing Strategy.
• Undertake market research, competitor analysis and surveys.
• Undertake data and sales performance analysis and recommendations.
• Develop a marketing plan for leads creation and conversion.
• Implement the sales & Marketing Plan liaising with institutes to develop targeted recruitment.
• Design and implement promotional events, advertising campaigns, public relations and brand awareness strategies.
• Implement digital strategy to create leads.
• Maintain website and develop content across all channels.
• Manage SEO and advertising performances on the web channels.
• Generate sales through attendance at trade and education exhibitions, schools visits, presentations, industry associations and events.
• Establish university and school networks, servicing, and training career counselors.
• Develop and conduct effective sales presentations.
• Plan and direct sales team training.
• Manage sales through EMP, maintain, review and follow-up inquiries databases to maximise conversion to sales.
• Answer enquiries, undertake follow up and maintain database records on a daily basis.
• Continuous review of sales activities.

Manage the team

• Ensure sales team are allocated tasks according to their ability and complete and report activity in accordance with agreed timetable.
• Ensure the sales team efficiently follow up on leads and their targets.
• Develop a training programme to be approved by LCB head office.
• Undertake appraisals and performance reviews reporting back to LCB head office successes and areas of improvement.

Report

• Provide sales reports following the sales event – local and International.
• Monitor and report sales and marketing activities including statistical analysis of performance on a monthly and quarterly basis.
• Monitor the use of all trademark and intellectual property and immediately report any suspected infringement to LCB International.
• Control expenses and monitor budgets for sales and marketing activities.
• Act as a company ambassador, marketing representative, public relations spokesman and contribute to the world-wide recognition of the Le Cordon Bleu and the trademark.

Person Profile

• Highly communicative, pro-active.
• Highly organised individual, able to take initiative.
• Sales and results-oriented - Self-driven, a natural forward planner who critically assesses own performance.
• Team player – Balances team and individual responsibilities; exhibits objectivity and openness to other views.
• Excellent oral and written communication.
• Understanding of luxury and prestige brands a must.
• Ability to work to tight deadlines under pressure.
• Organised with strong management skills, excellent attention to detail.
• Ability to organise and manage multiple priorities.
• Able to understand profit and loss calculations including creating a budget, revenue/expenditure estimates.

Personal Position

• Able to work on evenings/weekends, with the possibility of overnight stays during sales missions.

Computer skills

• Adept in use of MS Office (Excel, Word, PowerPoint) and familiar with CRM and database systems, Internet sales and email applications.

Language Skills

• English.