At a Glance
- Tasks: Lead the digital conversion strategy and optimise customer journeys for measurable growth.
- Company: Join a dynamic team at London & Country Mortgages, focused on innovation and customer experience.
- Benefits: Enjoy 24 days holiday, Perkbox benefits, and recognition schemes.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
- Why this job: Shape the future of digital marketing while making a real impact on customer experiences.
- Qualifications: 5+ years in CRO or digital optimisation with strong analytical skills.
The predicted salary is between 50000 - 60000 £ per year.
Are you obsessed with optimisation, customer journeys and turning insight into measurable growth? We’re looking for a commercially minded CRO Manager to take ownership of our digital conversion strategy within our fast‑paced, dynamic team. This is an opportunity to shape and drive the optimisation roadmap across every customer touchpoint, from paid media and landing pages through to email journeys, mortgage applications, completions and ongoing retention.
Working closely with the Head of Digital Marketing, you’ll lead the testing, analysis and continuous improvement of our digital journeys, helping deliver exceptional customer experiences alongside measurable commercial impact.
What You’ll Be Doing
- Own and deliver the end-to-end CRO roadmap across website, email and digital customer journeys
- Design, implement and analyse A/B and multivariate tests to improve conversion performance
- Use data, analytics and customer insight to identify opportunities across the full funnel
- Collaborate with Marketing, Partnerships, Developers and wider business stakeholders to improve digital performance
- Monitor and optimise website performance using tools including Google Analytics and Looker Studio
- Create wireframes and test hypotheses focused on improving UX, engagement and ROI
- Coordinate test builds with agencies and developers, while also creating simpler tests independently
- Drive innovation and personalisation across digital journeys and communications
- Build dashboards and reporting to clearly communicate performance and recommendations
- Ensure all digital content remains compliant, accurate and customer‑focused within a regulated environment
What We’re Looking For
You’ll be analytical, commercially aware and confident influencing stakeholders across the business. You’ll thrive on problem solving, testing and delivering measurable improvements. A confident communicator, you’ll be able to effectively work with internal and external stakeholders where necessary, able to work both individually and part of a wider team.
Essential Skills & Experience
- 5+ years’ experience in CRO, digital optimisation or related digital marketing roles
- Strong experience with A/B and multivariate testing
- Advanced knowledge of Google Analytics, reporting tools and digital performance analysis
- Experience implementing website tracking solutions using Google Tag Manager or similar
- Strong understanding of customer journey optimisation and UX principles
- Experience briefing developers and coordinating digital delivery
- Excellent stakeholder management and communication skills
- Strong analytical and numerical reasoning capability
- Experience using CMS platforms and a working knowledge of HTML/CSS
- Ability to manage multiple projects and priorities in a fast‑moving environment
- High attention to detail with a focus on quality customer outcomes
Desirable
- Experience Within Financial Services or Other Regulated Industries
- Knowledge of Webflow CMS
- Experience supporting personalisation initiatives and advanced journey optimisation
Benefits
- 24 days holiday, as well as bank holidays and your birthday off (both non‑inclusive of your base holiday allowance)
- Access to our comprehensive benefit provider Perkbox (discounts, wellbeing support & more)
- Recognition schemes like “The Extra Mile” awards within L&C, or even one‑day industry awards
- Regular social events (Summer & Winter company‑wide parties and more)
Diversity and Inclusion
At London & Country Mortgages, we are committed to fostering a recruitment and selection process that is inherently diverse and inclusive. We believe in the strength that comes from a variety of perspectives, backgrounds, and experiences, and we actively seek to create an environment where individuals from all walks of life feel welcome and valued. Our commitment to diversity and inclusion is not just a goal; it is a fundamental part of our organisational culture, driving us to continuously enhance our practices to ensure that every candidate has an equal opportunity to contribute and thrive within our community.
FCA Certification Regime & Conduct Rules
- You must act with integrity
- You must act with due care, skill, and diligence
- You must be open and cooperative with the FCA, the PRA and other regulators
- You must pay due regard to the interests of customers and treat them fairly
- You must observe proper standards of market conduct
- You must act to deliver good outcomes for retail customers
CRO Manager in Bath employer: L&C Mortgages
At London & Country Mortgages, we pride ourselves on being an exceptional employer that values innovation and collaboration. Our dynamic work culture fosters personal growth and offers a range of benefits, including 24 days of holiday plus bank holidays, access to wellbeing support through Perkbox, and recognition schemes that celebrate outstanding contributions. Join us in a role where your expertise in digital optimisation will not only drive measurable growth but also enhance customer experiences in a supportive and inclusive environment.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Manager in Bath
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your A/B testing successes and optimisation projects. This will give potential employers a clear view of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common CRO-related questions. Be ready to discuss your analytical approach and how you've driven measurable growth in past roles. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace CRO Manager in Bath
Some tips for your application 🫡
Show Your Passion for Optimisation:When writing your application, let your enthusiasm for optimisation and customer journeys shine through. We want to see how you've turned insights into measurable growth in your previous roles, so share specific examples that highlight your experience.
Be Data-Driven:Since we’re all about data at StudySmarter, make sure to include any relevant metrics or results from your past A/B tests or digital strategies. This will help us understand your analytical skills and how you can contribute to our CRO roadmap.
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the skills and experiences mentioned in the job description. We love seeing candidates who take the initiative to align their background with what we’re looking for.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, it shows you’re keen on joining our dynamic team at StudySmarter!
How to prepare for a job interview at L&C Mortgages
✨Know Your CRO Stuff
Make sure you brush up on your knowledge of conversion rate optimisation. Be ready to discuss specific A/B tests you've conducted, the insights gained, and how they impacted customer journeys. This shows you're not just familiar with the theory but have practical experience too.
✨Data is Your Best Friend
Familiarise yourself with Google Analytics and any other reporting tools mentioned in the job description. Prepare to talk about how you've used data to identify opportunities for improvement in the past. Being able to back up your claims with numbers will impress the interviewers.
✨Collaboration is Key
Since the role involves working closely with various teams, think of examples where you've successfully collaborated with stakeholders. Highlight your communication skills and how you’ve influenced decisions in a team setting. This will demonstrate that you can thrive in a dynamic environment.
✨Showcase Your Problem-Solving Skills
Prepare to discuss challenges you've faced in previous roles and how you approached solving them. Whether it’s a tricky customer journey or a complex testing scenario, showing your analytical thinking and creativity in problem-solving will set you apart from other candidates.
