At a Glance
- Tasks: Lead digital marketing strategies to boost our online presence and customer engagement.
- Company: Join LBS Builders Merchants, a dynamic team focused on ecommerce growth.
- Benefits: Enjoy profit share bonuses, discounts, and career progression opportunities.
- Other info: Work Monday to Friday, 8:00 am – 4:30 pm, with no weekends!
- Why this job: Make a real impact in a newly created role with exciting growth potential.
- Qualifications: Experience in Google Ads, Meta Ads, SEO, and email marketing automation required.
The predicted salary is between 36000 - 60000 £ per year.
Location: Llansamlet, Swansea
Base Pay Range: Provided by LBS Builders Merchants. Your actual pay will be based on your skills and experience – talk with your recruiter to learn more.
We are looking for an experienced Ecommerce Digital Marketing Lead to drive the growth of our online presence across the LBS Group’s branded B2B and B2C websites. This newly created role presents an exciting opportunity for a data‑driven, results‑focused digital marketer to make a significant impact by optimising digital campaigns and enhancing customer engagement. You will be part of the Ecommerce function within the group, working closely with key stakeholders to develop and implement high‑performing digital strategies.
Key Responsibilities
- Google Shopping Optimisation & Retargeting – Manage product feeds, bid strategies, audience segmentation, and ROAS tracking to drive high‑intent traffic to product pages.
- Meta Dynamic Ads (Facebook & Instagram) – Oversee audience targeting, ad creative iterations, and campaign performance tracking to drive conversions at the lowest possible CPA.
- Klaviyo Email Campaigns – Develop and refine segmentation strategies for automated flows, including abandoned cart recovery, post‑purchase upselling, and loyalty campaigns.
- Analytics & Performance Monitoring – Track on‑site activity, user behaviour, and conversion funnels using analytics tools, providing actionable insights for continuous improvement.
- SEO & Content Strategy – Implement keyword‑rich content strategies, oversee blog content, optimise product descriptions, and manage technical SEO initiatives to enhance search visibility.
- Design & Promotional Work – Create and oversee the development of landing pages, promotional graphics, and engaging visual content to support campaign performance and brand consistency.
Key Skills & Experience
- Proven experience in Google Ads (Shopping, Display, Retargeting) and Meta Ads.
- Strong understanding of CPA, ROAS analysis, and performance forecasting.
- Ability to analyse and optimise digital marketing campaigns using tracking and reporting tools.
- Experience in SEO and content strategy development.
- Hands‑on experience with email marketing automation (Klaviyo preferred).
- Proficiency in Google Analytics and conversion tracking.
- Creative skills to support visual and promotional work – desirable but not essential.
- A strategic mindset with the ability to manage budgets effectively and optimise spend for maximum ROI.
What We Offer
- Profit Share Bonus Scheme
- Online discount portal (money off retail brands and holidays)
- Employee Care Helpline and access to a digital GP
- Staff discount scheme
- Death in Service benefit
- Formal training and career progression opportunities
Hours of work: Monday to Friday, 8:00 am – 4:30 pm (no weekends)
Salary: Dependent on experience
If you are an ambitious and experienced Digital Marketing professional looking for a role where you can take ownership and drive real growth, we’d love to hear from you! Apply now to join the LBS Group and be part of our Ecommerce expansion.
eCommerce Digital Marketing Lead in Swansea employer: LBS Builders Merchants
LBS Builders Merchants is an exceptional employer, offering a vibrant work culture in Ammanford where innovation and teamwork thrive. Employees benefit from comprehensive growth opportunities, competitive compensation, and the autonomy to influence the company's direction, making it a rewarding place for those looking to make a significant impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land eCommerce Digital Marketing Lead in Swansea
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like LBS Builders Merchants are looking for when hiring for a eCommerce Digital Marketing Lead.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to LBS Builders Merchants for the eCommerce Digital Marketing Lead, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at LBS Builders Merchants as a eCommerce Digital Marketing Lead, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out LBS Builders Merchants’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a eCommerce Digital Marketing Lead.
We think you need these skills to ace eCommerce Digital Marketing Lead in Swansea
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at LBS Builders Merchants, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with LBS Builders Merchants's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at LBS Builders Merchants. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at LBS Builders Merchants
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that LBS Builders Merchants uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at LBS Builders Merchants. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
