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For Companies At a Glance
- Tasks: Lead digital marketing strategies to boost online sales and customer engagement.
- Company: Join LBS Builders Merchants, South Wales's largest independent builders' merchant with a dynamic team.
- Benefits: Enjoy profit share bonuses, discounts, training opportunities, and a supportive work environment.
- Why this job: Make a real impact in a growing company while developing your digital marketing skills.
- Qualifications: Experience in Google Ads, Meta Ads, SEO, and email marketing automation is essential.
- Other info: Work Monday to Friday, 8:00am to 4:30pm, with no weekends!
The predicted salary is between 36000 - 60000 £ per year.
Are you a motivated, focused individual looking to develop a career with an ambitious, dynamic company? With sales in excess of £90m across 30+ sites and a team of 450+ people, LBS Builders Merchants, South Wales’s largest independent builders’ merchant is looking for the best people to join the LBS family.
LBS Builders Merchants is seeking an experienced Ecommerce Digital Marketing Lead to drive the growth of our online presence across the LBS Group's branded B2B and B2C websites. This newly created role presents an exciting opportunity for a data-driven and results-focused digital marketer to make a significant impact, optimising digital campaigns and enhancing customer engagement. You will be part of the Ecommerce function within the group, working closely with key stakeholders to develop and implement high-performing digital strategies.
Key Responsibilities
- Google Shopping Optimisation & Retargeting – Manage product feeds, bid strategies, audience segmentation, and ROAS tracking to drive high-intent traffic to product pages.
- Meta Dynamic Ads (Facebook & Instagram) – Oversee audience targeting, ad creative iterations, and campaign performance tracking to drive conversions at the lowest possible CPA.
- Klaviyo Email Campaigns – Develop and refine segmentation strategies for automated flows, including abandoned cart recovery, post-purchase upselling, and loyalty campaigns.
- Analytics & Performance Monitoring – Track on-site activity, user behaviour, and conversion funnels using analytics tools, providing actionable insights for continuous improvement.
- SEO & Content Strategy – Implement keyword-rich content strategies, oversee blog content, optimise product descriptions, and manage technical SEO initiatives to enhance search visibility.
- Design & Promotional Work – Create and oversee the development of landing pages, promotional graphics, and engaging visual content to support campaign performance and brand consistency.
Key Skills & Experience
- Proven experience in Google Ads (Shopping, Display, Retargeting) and Meta Ads.
- Strong understanding of CPA, ROAS analysis, and performance forecasting.
- Ability to analyse and optimise digital marketing campaigns using tracking and reporting tools.
- Experience in SEO and content strategy development.
- Hands-on experience with email marketing automation (Klaviyo preferred).
- Proficiency in Google Analytics and conversion tracking.
- Creative skills to support visual and promotional work, desirable but not essential.
- A strategic mindset with the ability to manage budgets effectively and optimise spend for maximum ROI.
What We Offer
- Profit Share Bonus Scheme, Online discount portal, including money off retail brands and holidays, Employee Care Helpline and access to a digital GP, Staff discount scheme, Death in Service benefit, Formal training and career progression opportunities.
- Hours of work: Monday to Friday between 8:00am – 4.30pm, no weekends.
- Salary: Dependent on experience.
If you are an ambitious and experienced Digital Marketing professional looking for a role where you can take ownership and drive real growth, we’d love to hear from you! Apply now to join the LBS Group and be part of our Ecommerce expansion.
eCommerce Digital Marketing Lead employer: LBS Builders Merchants
Contact Detail:
LBS Builders Merchants Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land eCommerce Digital Marketing Lead
✨Tip Number 1
Familiarise yourself with the latest trends in eCommerce and digital marketing. This will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to LBS Builders Merchants' growth during interviews.
✨Tip Number 2
Network with professionals in the eCommerce space, especially those who have experience with Google Ads and Meta Ads. Engaging with others in the field can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Prepare to discuss specific examples of successful digital marketing campaigns you've managed. Highlight your experience with Google Shopping, Klaviyo, and SEO strategies, as these are key components of the role at LBS Builders Merchants.
✨Tip Number 4
Showcase your analytical skills by being ready to explain how you've used data to drive decisions in past roles. Being able to demonstrate your ability to track performance and optimise campaigns will be crucial in landing this position.
We think you need these skills to ace eCommerce Digital Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in eCommerce and digital marketing. Focus on your achievements with Google Ads, Meta Ads, and email marketing automation, as these are key for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the eCommerce landscape. Mention specific strategies you've implemented in the past that align with the responsibilities listed in the job description.
Showcase Your Analytical Skills: In your application, emphasise your ability to analyse data and optimise campaigns. Provide examples of how you've used analytics tools to drive performance improvements in previous roles.
Highlight Creative Contributions: If you have experience in creating engaging visual content or promotional materials, be sure to include this in your application. Mention any successful campaigns where your creative input made a difference.
How to prepare for a job interview at LBS Builders Merchants
✨Showcase Your Data-Driven Mindset
As an eCommerce Digital Marketing Lead, it's crucial to demonstrate your ability to analyse data and derive actionable insights. Be prepared to discuss specific examples of how you've used analytics tools to optimise campaigns and improve performance.
✨Familiarise Yourself with Key Tools
Make sure you have a solid understanding of Google Ads, Meta Ads, and Klaviyo. During the interview, mention your hands-on experience with these platforms and how you've successfully implemented strategies that align with the company's goals.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills in real-world scenarios. Think about challenges you've faced in previous roles, particularly around campaign optimisation or budget management, and be ready to explain your thought process and outcomes.
✨Demonstrate Your Creative Side
While the role is heavily data-focused, creativity is also important. Prepare to discuss any past projects where you created engaging content or promotional materials. Highlight how your creative input contributed to campaign success and brand consistency.
