At a Glance
- Tasks: Design and execute engaging email marketing campaigns to drive customer engagement.
- Company: Join Lazard, a leading financial advisory firm with a supportive community.
- Benefits: Comprehensive benefits, career development, and a focus on work-life balance.
- Other info: Collaborative culture that values diversity and encourages personal growth.
- Why this job: Make an impact in digital marketing within a dynamic and inclusive environment.
- Qualifications: 3+ years in email marketing, strong writing skills, and proficiency in email platforms.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Lazard Asset Management is looking for an Email Marketing Specialist to support the development and execution of its digital marketing efforts. The Email Marketing Specialist will be responsible for designing and overseeing the end-to-end execution of email marketing campaigns.
Responsibilities
- Design, build and implement multi-channel and multi-wave email campaigns and customer journeys that drive customer engagement and create marketing qualified leads for sales
- Collaborate with sales, compliance, and product teams
- Maintain and manage segmented contact lists within Salesforce.com
- Identify, track and report on meaningful KPIs for marketing programs
- Analyze and implement remediation plans to ensure email campaigns are adhering to best practices
- Research and strategize on tools, vendors, and technologies to improve campaign programs
- Ensure campaign programs are following financial regulations
- Monitor campaign performance for global regions where LAM does business
- Perform regular campaign audits for digital assets and work with digital teams to address deficiencies
- Continually track and report on campaign budget and results
- Identify opportunities to streamline campaign operations and improve efficiency
Benefits
We strive to enhance the total health and well-being of our employees through comprehensive, competitive benefits. Our goal is to offer a highly individualized employee experience that enables you to balance your commitments to career, family, and community. When you work for Lazard, you are working for an organization that cares about your unique talents and passions, and will continue to invest in the development of your career.
Qualifications
- 3+ years of email marketing experience, preferably within financial services or other highly regulated industries
- Undergraduate degree in Marketing, Communications, Business, or related field
- Strong proficiency in email platforms (Marketo and/or SalesForce Marketing Cloud a plus) and Salesforce.com CRM
- Experience managing complex marketing automation workflows and segmentation strategies.
- Knowledge of HTML/CSS for email is a plus
- Experience working with BrightTalk technology preferred
- Familiarity with financial industry regulations and compliance standards in marketing communications
- Strong understanding of how to use data to make campaign design decisions
- Excellent writing skills, with proof of success;
- Presentation skills and desire to educate others on best practices for campaign design and execution
- Ability to use software programs such as Excel, Tableau, and Power BI to create dashboards to report campaign results
- Effective communication skills and ability to develop strong relationships with key stakeholders
Company Information
Lazard is one of the world\'s leading financial advisory and asset management firms. Our people make the difference. With just over 3,000 employees, our tight-knit community allows for professionals eager to learn and willing to teach to connect and grow together. We believe that diversity, equity, inclusion, and allyship are not just business imperatives - they are central pillars of our employee experience. Our entrepreneurial culture and flat structure allow creative ideas and original concepts to drive our business forward - and for careers to take flight.
Many of the world\'s leading investors - from individuals to institutions across the globe - have entrusted Lazard Asset Management. We pride ourselves in uncovering the best investment opportunities for our clients. The purpose of our asset management business is to help our clients invest for the future - whether it\'s for retirement, to grow and preserve inter-generational wealth, or to benefit the organizations that make our world smarter, healthier and more sustainable.
Lazard is an intellectual capital business focused on delivering the best advice and solutions to clients. Achieving these objectives requires us to identify, develop and retain the best talent. A workforce comprised of people with varied backgrounds and experiences creates a rich diversity of thought that empowers us to challenge conventional wisdom, as diverse perspectives lead to better decisions. Our appreciation of diversity\'s strength is ingrained in our multi-cultural heritage. As a global firm that has grown organically from local roots in different countries, we have a deep tradition of respect for individual differences, which has been core to our success for several decades. The ongoing cultivation of diversity and an inclusive, equitable culture are essential to our continued growth. We are committed to sustaining an environment in which all employees - regardless of socioeconomic status, race, color, nationality, religion, gender, gender expression, sexual orientation, physical abilities, veteran or military status - can maximize their individual potential and our collective success.
Email Marketing Specialist (London) in Camden Town employer: Lazard Ltd
Lazard Asset Management is an exceptional employer, offering a dynamic work environment in London where creativity and collaboration thrive. With a strong commitment to employee well-being, comprehensive benefits, and a culture that values diversity and inclusion, Lazard empowers its employees to grow both personally and professionally. The entrepreneurial spirit and flat organisational structure foster innovative ideas, making it an ideal place for those looking to make a meaningful impact in the financial services sector.
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing Specialist (London) in Camden Town
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work at Lazard or similar firms. A friendly chat can sometimes lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email campaigns and results. This will give you an edge during interviews and demonstrate your hands-on experience with email marketing.
✨Tip Number 3
Prepare for the interview by researching Lazard’s recent campaigns and their approach to digital marketing. Bring ideas to the table on how you could enhance their email strategies – it shows initiative and genuine interest!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Email Marketing Specialist (London) in Camden Town
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Email Marketing Specialist role. Highlight your relevant experience in email marketing, especially within regulated industries, and show us how your skills align with our needs.
Show Off Your Writing Skills:Since excellent writing is key for this position, include examples of your best work. Whether it’s campaign copy or reports, let us see how you can engage an audience through your words.
Be Data-Driven:We love candidates who can use data to inform their decisions. Share specific examples of how you've used KPIs to improve email campaigns in the past, and how you’ve tracked performance to achieve better results.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Lazard Ltd
✨Know Your Email Marketing Inside Out
Make sure you brush up on your email marketing knowledge, especially in relation to financial services. Be ready to discuss your experience with platforms like Marketo and Salesforce Marketing Cloud, and how you've used them to create successful campaigns.
✨Showcase Your Analytical Skills
Prepare to talk about how you've tracked KPIs and analysed campaign performance in the past. Bring examples of how you've used data to make decisions and improve campaign outcomes, as this will demonstrate your ability to drive results.
✨Understand Compliance and Regulations
Since this role involves working within a highly regulated industry, be sure to familiarise yourself with relevant financial regulations. You might be asked how you've ensured compliance in previous campaigns, so have some solid examples ready.
✨Communicate Effectively
Strong communication skills are key for this position. Practice articulating your ideas clearly and confidently, and think about how you can build relationships with stakeholders. Consider preparing a brief presentation on a past campaign to showcase your skills.
